Sendoso + DB Webinar From Data to Doorstep: Transforming Your Pipeline
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The document outlines strategies for integrating Sendoso with Demandbase to enhance marketing efforts through personalized gifting campaigns. It emphasizes the importance of creating targeted segments based on customer engagement and intent, as well as addressing common challenges like misalignment within teams. The guidance includes tips on designing effective communications and optimizing the gifting strategy to strengthen customer connections.
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Sendoso + DB Webinar From Data to Doorstep: Transforming Your Pipeline
- 1. Copyright © 2024 Demandbase From Data to Doorstep: Transforming Your Pipeline with Sendoso & Demandbase Tom Keefe, Principal GTM Expert at Demandbase Katie Penner, Head of Sender Relations at Sendoso
- 2. Copyright © 2024 Demandbase Overview 2 Discover how integrating Sendoso with Demandbase can transform your marketing strategy. Learn to automate personalized gifting campaigns, align digital and direct mail, and strengthen customer connections.. Create Seamless online and offline experience Determine trigger criteria for more strategic sends. Connect with the right person, with the right gift, at the right time
- 3. Copyright © 2024 Demandbase Formula for Success 3
- 4. Copyright © 2024 Demandbase Identify the Signal 4 ● Create a segment in Demandbase to surface accounts for campaigns ● Filters ○ Visits to high-value pages showing intent ○ Engagement with marketing programs ○ Accounts going silent after interacting with sales.
- 5. Copyright © 2024 Demandbase Create the Trigger 5 ● Create a segment in Demandbase to surface accounts for campaigns ● Filters ○ Visits to high-value pages showing intent ○ Engagement with marketing programs ○ Accounts going silent after interacting with sales.
- 6. Copyright © 2024 Demandbase Complete the Action 6 ● Create a segment in Demandbase to surface accounts for campaigns ● Filters ○ Visits to high-value pages showing intent ○ Engagement with marketing programs ○ Accounts going silent after interacting with sales.
- 7. Copyright © 2024 Demandbase Copyright © 2024 Demandbase Building Your Gifting Strategy 7 Choosing the Right Gift 7 EGifting Above-the-line buyers vs. Below the light buyers
- 8. Copyright © 2024 Demandbase Subtitle General Design Tips 8 Keep text minimal. Just because you have space doesnʼt mean you should fill it*. And use words with meaning, not cringe-inducing corpspeak. Example: Seamlessly engineer quality imperatives to compellingly supply backend users via a uniquely parallel task customized e-business & energistically develop extensible systems! Donʼt over-box. Not everything needs to be in a container. Use whitespace, color, and composition to provide separation between elements and concepts. Donʼt Center Paragraph text. This is, sadly, not the Star Wars opening crawl. *Yes, this slide breaks this rule badly
- 9. Copyright © 2024 Demandbase Copyright © 2024 Demandbase Common challenges teams can face with misalignment 9 Misalignment of Objectives/Goals 9 Poor Communication Disjointed Tech Stack and Data
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- 12. Copyright © 2024 Demandbase TO USE Right click this top image and choose order>>send to back. Place your image in place of where the cat image is, ensuring that you cover the entire white circle. Right click your placed image(s) and choose “send to back.ˮ The images are now masked by the top object. Then delete this text. Copyright © 2024 Demandbase 12 This is a Title Subtitle
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- 15. Copyright © 2024 Demandbase A Concise Title Subtitle Copyright © 2024 Demandbase Person Name Person Title Person Name Person Title Person Name Person Title TO USE Right click this top image and choose order>>send to back. Place your image in place of where the cat image is, ensuring that you cover the entire white circle. Right click your placed image(s) and choose “send to back.ˮ The images are now masked by the top object. Then delete this text. 15
- 16. Copyright © 2024 Demandbase A Concise Title Subtitle TO USE Right click this top image and choose order>>send to back. Place your image(s) in place of where the cat image is, ensuring that you cover the entire white circle. Right click your placed image(s) and choose “send to back.ˮ The images are now masked by the top object. Then delete this text. Person Name Person Title Person Name Person Title 16 Copyright © 2024 Demandbase
- 17. Copyright © 2024 Demandbase A Concise Title Subtitle TO USE Right click this top image and choose order>>send to back. Place your image(s) in place of where the cat image is, ensuring that you cover the entire white circle. Right click your placed image(s) and choose “send to back.ˮ The images are now masked by the top object. Then delete this text. Person Name Person Title Person Name Person Title 17 Copyright © 2024 Demandbase
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- 23. Copyright © 2024 Demandbase Subtitle 23 Icons Install, if not present, “Icons for Slidesˮ from the addon manager (extensions>get addons). After installing, you may need to log in (green person icon will be in area with my picture here.) From the filters menu, restrict your icons to black, outline. Use icons that are A medium line weight B as simple as possible to communicate the idea C)not excessively rounded