SEO Fundamentals Outline Lecture 2
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This is the second lecture presentation of the SEO Fundamentals Outline course carried out at initLab hackerspace http://initlab.org/events/seo-fundamentals-onpage-optimization/
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SEO Fundamentals Outline Lecture 2
- 1. SEO Fundamentals Outline Lecture 2 @ initLab hackerspace Presentation by Kalin Chernev
- 2. Agenda ● On-page and off-page optimization ● Browser tools to audit websites ● Tools to detect website technologies ● Drupal-specific SEO ● WordPress-specific SEO ● Homework ● Competition and trends ● Monitoring and maintenance
- 3. On-page and off-page SEO Theory and all the things are available at the Search Engine Optimization Lecture presentaiton at slideshare.net (from page 26 on) Point 1: Learn a bit of HTML Point 2: Prepare for competition and trends Point 3: Off-page optimization = ORM
- 4. Auditing a website (techie) Rule for thumb: user a browser! Therefore: don't use Internet Explorer! Be smart: user extensions to make your web experience both pleasing, and practical! Search for SEO extensions that fit your needs. Use your extensions wisely to serve you.
- 5. Browser extensions Firefox: http://tools.seobook.com/ https://addons.mozilla.org/en-US/firefox/addon/seoquake-seo-extension/?src=search https://addons.mozilla.org/en-US/firefox/addon/seo-toolbar-by-seomoz/?src=search Chrome: https://chrome.google.com/webstore/detail/seo-for-chrome/oangcciaeihlfmhppegpdceadpfaoclj https://chrome.google.com/webstore/detail/seo-site-tools/diahigjngdnkdgajdbpjdeomopbpkjjc https://chrome.google.com/webstore/search-extensions/seo Opera: https://addons.opera.com/en/search/?query=SEO Surely, there are many others, just search for them, and use the best one to suite your needs!
- 6. Detecting site technologies Talking of SEO, the first thing you usually do when taking on a new project, is figuring out what kind of technologies are behind the scenes, so that you can estimate and approach your client's project professionally. Your work on the website itself varies from case to case, depending on the content management system used, or if it's a static website - the source code. You can use the Ctrl + U shortcut in your browser to see the source code of a given browser, but you can as well use smart tools to analyze the technology stack behind. One of the most popular technology detection tools is BuiltWith Technology Lookup. It will give you all the information about scripting languages used on the server, together with the information about whether and which platform (framework) is used to develop and build the website. This way you can understand, for example whether you client's website has been built on Drupal, WordPress, Joomla! or any platform/framework.
- 7. Drupal-specific SEO Drupal is an open source, PHP-based, very popular, content management system, and a framework. It helps normal people build complex websites and web applications in general. Drupal is one of the best open source PHP-based systems to create well-optimized web projects. General guidelines on optimizing Drupal for good SEO results: - Turn on Drupal core caching options for performance optimization - Use SEO Checklist module basic configurations and modules - Utilize all your knowledge about keywords search and targeting - Utilize all your knowledge about the general on-page optimizations - Write good code; Focus on simple backend functionalities - Read from drupal.org and all the books and open materials you can
- 8. WordPress-specific SEO WordPress is also an open source, PHP-based, very (very very) popular, content management system, and a framework. While Drupal is targeting users who aim for complex websites, WordPress is more focused on users who want smooth and beautiful, and very simple-to-use websites. WordPress is a great choice for building beautiful and usable websites with good API behind. General guidelines on optimizing WordPress for good SEO results: - Turn on WordPress core permalinks options and clean the URLs - Use SEO-focused plugin for basic configurations - Utilize all your knowledge about keywords search and targeting - Utilize all your knowledge about the general on-page optimizations - Write good code, meaning focus on simple backend functionalities - Read from wordpress.org and all the books and open materials you can
- 9. Advantages of open source Keep in mind: using open source provide a lot benefits for website builders and users. Open source means freedom and smart way of achieving results. Open source means less development time, compared to vendors solutions. Open source means better and cleaner business models. Open source means learning from the best practices. Conclusion: use open source frameworks as much as possible!
- 10. Homework Optimize a project of yours.
- 11. Competition and trends Theory and all the things are available at the Search Engine Optimization Lecture presentaiton at slideshare.net (from page 39 on) Point 1: Do what competition do + 10% over it Point 2: Mind the trends and take advantage
- 12. Maintenance + monitoring Theory and all the things are available at the Search Engine Optimization Lecture presentaiton at slideshare.net (from page 46 on) Point 1: Metrics are facts, use them wisely Point 2: Utilize the right tools for your project
- 13. Thanks and questions Feedback the presenter! n: Kalin Chernev e: kalata(at)shtrak.eu u: http://shtrak.eu/kalata