SEO ppt final.pptx
- 1. SEO Presented by Madiha Um Ammarah Sana Shahida Fozia Ammarah Rukhsana Hira Nida kanwal
- 2. Search engine optimization SEO stands for āsearch engine optimization.ā In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. the action of making the best or most effective use of a situation or resource.
- 3. Top five Algorithm used in SEO ā¢ GOOGLE PANDA. The Panda algorithm (named after one of its engineers) made its arrival in the 2011 beginning. ... ā¢ GOOGLE PENGUIN. The Penguin was released in the year 2012. ... ā¢ GOOGLE HUMMINGBIRD. ... ā¢ GOOGLE PIGEON. ... ā¢ GOOGLE'S MOBILE UPDATE (Mobilegeddon)
- 4. Three steps to follow algorithm 1:White Hat techniques 2:Black Hat Techniques 3:Gray Hat Techniques White Hat Techniques 1. Optimizing webpages for certain keywords. 2. Creating high-quality content. 3. Improving the speed of a website. 4. Using descriptive meta tags. 5. Improving site navigation. 6. Making a website easier to use on mobile devices. 7. Developing an internal linking strategy.
- 5. Black Hat techniques Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
- 6. Grey Hat Techniques ā¢ Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). For example, creating quality content (white hat) and buying backlinks to it (black hat).
- 7. Three Types of SEO ā¢ On page SEO ā¢ Off-Page SEO ā¢ Technical SEO On-Page SEO On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
- 8. Check List Of ON-Page SEO ā¢ URL Optimization ā¢ Title Tag ā¢ Meta description ā¢ Heading Tag ā¢ Internal linking ā¢ External linking ā¢ Anchor Tax optimization ā¢ Keywords Density ā¢ Plagiarism ā¢ Grammar ā¢ Spamming ā¢ Keywords stuffing ā¢ Keywords proximity ā¢ Keywords prominence ā¢ Keywords cannibalization
- 9. URL Optimization ā¢ SEO friendly URLs are URLs that are designed to meet the needs of users and searchers. Specifically, URLs optimized for SEO tend to be short and keyword- rich. ā¢ URLs must be readable by everyone ā¢ Organize your content ā¢ Do not use capital ā¢ Prefer hyphens to underscores ā¢ Add your mobile URLs to a sitemap ā¢ Include your target keyword The practice of optimizing your URLs according to search engine optimization best practices.
- 10. ā¢ URL without Slug www.landmark.com ā¢ URL With Slug www.landmark.com/property-dealers
- 11. Title Tag/ Title Optimization ā¢ Optimizing your title tags is one of the easiest ways to help improve your rankings on Google. They signal to Google what your page is about ā¢ it affects how Google's algorithms understand your content and rank your page.
- 12. Meta Description ā¢ A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about.
- 13. Keywords Density Tools for checking ā¢ Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%. ā¢ https://smallseotools.com ā¢ https://www.seoreviewtools.com ā¢ http://tools.seobook.com
- 14. Keywords Stuffing ā¢ Keyword stuffing is when you use the same keywords (or phrases) over and over again in your website's content. It is usually easy to notice and will put readers . ā¢ In SEO we will not use keywords again & again in Meta Titles, Meta discerption.
- 15. keyword stuffing also called: ā¢ Keyword stuffing is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.
- 16. Keywords spamming Keyword spamming, which is sometimes referred to as keyword stuffing, is the method of overloading a piece of content with keywords and phrases in an attempt to get the content to rank higher on search engine results pages. What is keyword spamming example? A short example might read, āIf you're looking for an affordable roof repair, check out our affordable roof repair services. Our roof repair experts are trained to provide quality roof repairs.ā Keywords and phrases can also be added to a piece of content inappropriately.
- 17. Keywords cannibalism ā¢ Keyword cannibalization occurs when you have too many identical or similar keywords spread throughout the content on your website. As a result, a search engine like Google can't discern which content to rank higher. This means that sometimes it will give a higher ranking to the web page you don't mean to prioritize.
- 18. For Example
- 19. Keywords proximity ā¢ The keyword proximity refers to the distance between the search term's individual keywords. ā¢ For example: ā¢ Digital marketing course in Dehli. ā¢ Lean digital marketing course from one of the leading training institute in the Dehli.
- 20. Keywords prominence ā¢ Keyword prominence is an SEO best practice that involves using a page's target keyword early in order to send a strong signal to Google about what the page should rank for. ā¢ Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically, how close to the beginning of the pageās TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION, your keyword phrase is placed. You should always put your most important keyword phrase at the very beginning of your TITLE, DESCRIPTION, and H1 and H2 tags. Also try to begin your first and last sentences of body copy with the important keyword phrases.
- 21. Plagiarism ā¢ the practice of taking someone else's work or ideas and passing them off as one's own. ā¢ Plagiarism is presenting work or ideas from another source as your own, with or without consent of the original author, by incorporating it into your work without full acknowledgment. ā¢ https://smallseotools.com/
- 22. Check the Grammar of content ā¢ https://www.grammarcheck.net/ ā¢ https://smallseotools.com/ ā¢ If your blog, article, or webpage has a lot of grammatical errors, especially when discussing your target keywords, it's more difficult for bots and crawlers to understand what your page is about. If Google can't figure out what you're talking about in your content, it won't rank for the right keywords
- 23. Heading Tags or Header Tags ā¢ Header tags, also known as heading tags, are used to separate headings and subheadings on a webpage. They rank in order of importance, from H1 to H6, with H1s usually being the title. Header tags improve the readability and SEO of a webpage. ā¢ There will be one H1 for one webpage. ā¢ In the source code, we can check headings <H1
- 24. Internal Linking or External Linking Internal Linking ā¢ An internal link is any link from one page on your website to another page on your website ā¢ . Both your users and search engines use links to find content on your website. ā¢ Your users use links to navigate through your site and to find the content they want to find. External Linking ā¢ In SEO terms, the term 'external link' usually refers to links that are built on other sites and point back to your domain. ā¢ These 'external links' or backlinks are measured for volume, quality, and relevancy in consideration of how they support the ranking of your page.
- 25. Anchor text Optimization ā¢ The simplest way to optimize anchor text for SEO is simply to make sure the anchor text uses descriptive keywords to accurately describe the page or idea you're linking to. But be careful! In SEO, it's easy to "over-optimize" your anchor text by over-relying on repetitive, keyword-rich phrases.
- 26. Technical SEO ā¢ Site map XML ā¢ Site map HYML ā¢ Alt Text/ Att ā¢ Compression ā¢ Page Loading Time ā¢ Optimization of JS & CSS ā¢ Secure sockets layer (SSL) certification ā¢ Canonical Tag ā¢ Redirections (404,301,302) ā¢ W3C Validation ā¢ Open Graph Tag
- 27. W3C Validation ā¢ W3C validation is the process of checking your website's code to determine if it follows the correct formatting standards. Failure to validate your code against these standards could mean your website suffers errors or your traffic numbers aren't as high as they could be due to poor readability
- 28. Site Map XML ā¢ Search engines like Google read this file to crawl your site more efficiently. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files. For example, when the page was last updated and any alternate language versions of the page. ā¢ https://www.xml-sitemaps.com
- 29. Site Map HTML ā¢ An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page! ā¢ https://www.xml-sitemaps.com/
- 30. Alt Text/ Att ā¢ Alt text (alternative text) describes the appearance or function of an image on a page. Alt text is read aloud by screen readers used by visually impaired users, displays in place of an image if it fails to load and is indexed by search engine bots to better understand the content of your page.
- 31. Compression in SEO ā¢ Compression reduces the size of a file by up to 90% so that pages load faster and require less data usage. This, in turn, equates to a better user experience and higher search engine rankings. ā¢ In WordPress we will compress all pictures with Yoast SEO pilgrims.
- 32. Page Loading Time ā¢ page load time is the average amount of time it takes for a page to show up on your screen. It's calculated from initiation (when you click on a page link or type in a Web address) to completion (when the page is fully loaded in the browser).
- 33. Optimization JS & CSS Optimization of JS ā¢ Optimization is a special type of JavaScript minification. These kinds of minimizers not only delete unusual white spaces, commas, comments etc. but also help to avoid ādead codeā: Google Closure Compiler. Optimization of CSS ā¢ The CSS will-change property hints to browsers how an element is expected to change. Browsers may set up optimizations before an element is actually changed. These kinds of optimizations can increase the responsiveness of a page by doing potentially expensive work before it is actually required.
- 34. OPEN GRAPH TAG ā¢ Open Graph is an internet protocol that was originally created by Facebook to standardize the use of metadata within a webpage to represent the content of a page. ā¢ https://smallseotools.com/
- 35. Secure sockets layer (SSL) certificate ā¢ All SSL certificate types. Easy buying process. Avoid 'Not secure' site warnings. Boost consumer confidence. Get a trusted SSL certificate starting at only $5.99! 24/7 Live Tech Support. 99.9% Browser Recognition. Quick Validation. 100% Money-Back Guarantee.
- 36. Canonical tag ā¢ A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. ā¢ A canonical tag is a signal in a web page which simply says: āI'm a copy of this other web page which can be found over thereā¦ā
- 37. Redirection ā¢ A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. ā¢ There are two types of rediraction: ā¢ 301 ā¢ 302
- 38. Rediraction 301 ā¢ 301 signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL. A 301 redirect passes all ranking power from the old URL to the new URL and is most commonly used when a page has been permanently moved or removed from a website.
- 39. ā¢ 302: A 302 redirect is a temporary redirect. The purpose of a 302 redirect is to propagate changes to a forwarding address quickly, so traffic is moved to your new location rapidly. If you're not sure what kind of redirect to use, we suggest using a 302 redirect. Redirection 302
- 40. Redirection 404 ā¢ 404 redirects are server response codes informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL or the web page he or she is looking for is not an actual web page.
- 41. THANK YOU