Seo tutorial
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The document outlines an agenda for discussing search engine optimization (SEO). It will cover what SEO is, industry research, the SEO process, technical aspects like on-page and off-page optimization, social media optimization, measuring success, and SEO tools. On-page optimization involves checking and optimizing content, keywords, titles, meta tags, headers, links, and site maps. Off-page optimization focuses on link building through activities like directory submissions, social bookmarking, blogging, and social media. SEO analysis tools can evaluate technical elements like headers, meta descriptions, keywords, and internal and external links.
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Seo tutorial
- 2. Agenda What is SEO Industry Research SEO Process Technical aspects of SEO Social Media - MySpace Optimization Measuring SEO success SEO Tools
- 3. Search Engine Optimization -On Page Optimization Tasks On Page Optimization: In On page we will check Content, Keywords, title, meta tags, alt tags, header tags, anchor text, internal link structure, html site map, robots.txt, and xml sitemap. Content: content should be unique and related to services. Keywords: keyword density, keyword frequency, keyword search volume(different keywords for each page). Title: In the title we will write with combination of keywords(different title for each page). Meta Tags: meta description, meta keywords and etc (different for each page). Alt tags: this tag for images, images need to optimize with alt tags. Anchor Text: Internal links optimized with Keywords. Internal links: Navigation from one page to another page with out any confusion. HTML Site Map: In this page we should provide all pages links. This site map for visitors. XML Sitemap: Generate XML Site map and submit to Google webmaster tools. xml sitemap will down load frequently and submit to google robots.
- 4. Off Page Optimization Off Page Optimization is work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimization is more focused on digital marketing of your website over internet. Off Page Optimization is usually consisting of different link building methods. Directory Submission Social Bookmarking Submission Blog Posting Blog Hosting Article Submission Press Release Submission Forum Posting Footer Links Blog Commenting Review Posting Rss Feed Submission Css Submission Video Submission Profile Creation Link Wheel Social Media Optimization
- 5. SEO Analysis Tool Features Analyze the HTTP headers returned from the web server; Analyze the length and relevancy of the Title tag; Analyze the length and relevancy of the Description meta tag; Analyze the number of keywords and relevancy of the Keywords meta tag; Analyze the Robots meta tag directives and if search engines are allowed to spider the page; Check the page most relevant keywords and/or keyphrases; Check how the page may be displayed within search engine results; Check the internal and external URLs (links) found on the page, and if are followed or not; Check the keywords found in the Anchor tags (links); Check the keywords found in the image Alt attributes; Check the page Heading and Phrase elements.
- 6. Thank u