SEO2014
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This document outlines Yusuf Chowdhury's presentation on SEO strategies and challenges in 2014. It discusses the different types of on-site and off-site optimization techniques including keyword research, website structure, link building, and using various SEO tools. Specific on-site techniques mentioned are optimizing titles, meta descriptions, images and internal links. Off-site techniques include link building through guest blogging, directories and social media. The presentation also covers tracking metrics and adjusting strategies.
SEO2014
- 2. Yusuf Chowdhury 210-316-3123 www.OnlineBusinessOwners.Org 2 Different SEO Struggles in 2014 @yusufchowdhury
- 4. Black Hat, Gray Hat and White Hat 4@yusufchowdhury
- 5. More On-Site SEOs Schema data structure (www.schema.org) Google now Chrome voice Google glass Mobile friendly websites Knowledge graph search Hummingbird Secure based websites Mobile and tablet search volume 5@yusufchowdhury
- 8. 1- Effective keywords research. 2- Analyze your competitors. 3- Pick top relevant keywords. 4- Optimize per page for On-Site SEO. 5- Focus on mobile based website. 6- Setup Google Analytics and Google Webmaster tool. 7- Create link building Strategy. 8- Invest in email marketing 9- Focus on content marketing. 10- Online advertising 11- Track, measure and adjust. 8 SEO To Do Check List @yusufchowdhury
- 9. Deferent Types of Keywords! Short-tail keywords Example: “Shoes” or “women’s shoes” Long-tail keywords Example:“Affordable women’s shoes online” is a long-tail version of “women’s shoes” Navigational keywords Example: “Nikon” to find the website for the Nikon brand. Informational keywords Example: “landscape photography tips” or simply “landscape photography”. Transactional keywords Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords. 9@yusufchowdhury
- 11. On-site SEOtechniques include adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website ( Title Tags, Meta Description Tags, Schema …) Off-site SEO techniques include the process of "link building" or getting links back to your site from others. 11@yusufchowdhury
- 15. What is On-Site SEO &Off-Site SEO 15@yusufchowdhury
- 16. - URL - Title Tags - Meta Tag Description - Keyword Rich Density - Anchor Text - Images - Internal Links - Schema - Outbound Links - Page Load Speed - Alt Tag - Sitemap -Robots.txt - Google Authorship - H1 title 16@yusufchowdhury
- 17. - Building Links number of links quality of links keyword based anchor text Internal linking outbound linking - Press Release - Guest Blogging - Web Directories -Review Sites -Social Media Sites - Local SEO directory 17@yusufchowdhury
- 22. SEO Tools moz.com/tool webseoanalytics.com woorank.com alexa.com compete.com link-assistant.com majesticseo.com quantcast.com moz.com/local/ clicky.com piwik.org woopra.com Google Analytics Google Webmaster tool opensiteexplorer.org socialcrawlytics.com gtmetrix.com webpagetest.org 22@yusufchowdhury