SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link - May 2 2013
Download as PPTX, PDF5 likes4,283 views
The webinar, featuring Sarah Evans from Tracky, discussed strategies for effective online engagement, including planning, research, creation, sharing, and monitoring content. Participants were encouraged to use social collaboration platforms and tools for better visibility and to engage with their audience proactively. Resources mentioned during the presentation can be found on the Tracky website, with additional upcoming webinars scheduled for content marketing strategies.
SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link - May 2 2013
- 1. Webinar Will Begin at 1PM EST / 11AM MST
- 2. DARIN “DOC” BERNTSON SENIOR COMMUNITY MANAGER
- 3. WE’RE RECORDING TODAY’S PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR
- 4. JOIN THE CONVERSATION • Tweet Questions to @SEOCOM • Use #SEOWebinar Hashtag • Or Use The Webinar Q&A
- 6. SARAH EVANS Chief Evangelist, Tracky SPECIAL GUEST PRESENTER @PRSarahEvans www.tracky.com [email protected] 224.789.8314
- 7. Plan Research Create Share Respond Monitor Iterate For a list of all resources mentioned today, visit: https://tracky.com/39923
- 8. 6 Forms Of Online Engagement Photo credit: http://www.flickr.com/photos/10ch/3346820651/ Create your communication matrix for each scenario! 1. Proactive on your site (I’m here to tell you something) 2. Reactive on your site (I’m responding to something you posted) 3. Proactive on their site 4. Reactive on their site 5. Proactive on social networks 6. Reactive on social networks
- 9. First, let’s acknowledge THIS isn’t working.
- 10. The platform you use matters.
- 13. It doesn’t matter if you’re a single author blog, or managing multiple contributors, use a social collaboration platform.
- 14. Plan a.k.a. NO spreadsheet movement • Establish roles (content producer, editor) • Monthly, weekly, daily • Deadlines • Promotional toolkit • Keywords • Timing (relevance and share) • Monitor Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
- 15. Research • International & national headlines, localize story • Holidays, observances • Customer or brand lifecycle • Conferences, media events • Google trends • Company milestones, human interest stories • Add top newsrooms to your phone • Utilize ifttt • Top social network trending topics • Twitter lists of top tier media • Mobile notifications • Tweetdeck or Hootsuite columns
- 16. Create It’s “National I <3 Being An Entrepreneur Week” • Monday: “15 reasons why you love being entrepreneurs #new” • Interviews from people in your industry • Tweetable sound bites with link back to the article (tweet this) • Email post to all participants in advance • Tuesday: Guest post from an employee (human interest story) • Wednesday: How your company helps entrepreneurs • Thursday: Pin-worthy images • Friday: INFOGRAPHIC Photo credit: http://www.flickr.com/photos/krish4u/470892327/
- 17. Shared Calendar
- 18. Share Photo credit: http://www.blogcdn.com/www.urlesque.com/media/2010/03/release-the-kraken-template-500js031710.jpg Define & execute the best sharing tactics for your industry. Stellar sharing tactics = better search and social visibility.
- 19. Example Social Promotion Tactic List (text, visual, audio) Everything you do should drive and support your brand, traffic and keywords. • 70-characters (or less) socially shareable sound bite • Personal • Corporate • Social visual post • E-newsletter • Hashtag(s) • Q&A (Quora, Linkedin) • Niche sites and networks • Private sites and networks
- 20. Local Crisis Center Needs Diapers
- 21. K.I.S.S. For a list of all resources mentioned today visit: https://tracky.com/39923 • Identify your “key times” (Tweriod) • Schedule posts to go out at times you’re most likely to reach your community (Buffer) • Automate your sharing (dlvr.it) • Reminders to share evergreen content every few weeks or months.
- 22. SARAH EVANS Chief Evangelist, Tracky THANK YOU @PRSarahEvans www.tracky.com [email protected] 224.789.8314
- 23. QUESTIONS?Here’s a list of 120+ PR resources: http://j.mp/RFzrNo Questions? For a list of all resources mentioned today, visit: https://tracky.com/39923
- 24. OUR NEXT WEBINAR The Content Marketing Diet: Cooking up the Perfect Strategy w/ Paul Sanders, Content Strategist, SEO.com Mark Your Calendars May 30th, 2013 1PM EST Registration Coming Soon • How to select content types for your budget and talent resources. • Identifying the right target audience. • Cultivating the talent for your content marketing machine. Stay Up To Date: http://www.seo.com/webinars/
- 25. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM
- 26. THANK YOU FOR ATTENDING Any questions or comments please connect: [email protected] @iGoByDoc http://www.linkedin.com/in/igobydoc/ @SEOcom