Service Industry Spotlight: Facebook Marketing for Services with TabSite
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The document outlines a webinar hosted by TabSite, focusing on how to effectively showcase services on Facebook using the TabSite app, which allows users to easily create and customize fan page tabs without coding. Presenters Troy Rumfelt and Mike Gingerich emphasize the significance of Facebook as a powerful marketing asset, sharing insights on engagement strategies and optimal posting times for various industries. The webinar also highlights new features, such as the drag-and-build tool and the upcoming Google Maps widget.
![- Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com] Twitter Hashtag: #TabSite Wall Posting Tips](https://image.slidesharecdn.com/tabsite-facebook-service-marketing-webinar-june-30-2011-slide-deck-110630114223-phpapp02/85/Service-Industry-Spotlight-Facebook-Marketing-for-Services-with-TabSite-44-320.jpg)
Service Industry Spotlight: Facebook Marketing for Services with TabSite
- 1. ‘ How to Showcase your Services on Facebook using TabSite ’ Troy Rumfelt Mike Gingerich TabSite Fan Page App By Digital Hill Multimedia @TabSite www.TabSite.com TabSite Webinar – June 30, 2011 Twitter Hashtag: #TabSite
- 2. Presenters Troy Rumfelt President, TabSite by Digital Hill Multimedia Over 15 years of web design & Internet Marketing experience Works with hundreds of client companies from around the world Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010 Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com Twitter Hashtag: #TabSite
- 3. Mike Gingerich Community Manager & Marketing Dir TabSite by Digital Hill Multimedia Over 10 years of Internet Marketing experience Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing Facebookaholic, user design specialist and social app development strategist Presenters Mike Gingerich, Community Manager, Marketing Director TabSite Fan Page App By Digital Hill Multimedia @Mike_Gingerich & @TabSite www.TabSite.com Twitter Hashtag: #TabSite
- 4. Twitter Hashtag: #TabSite allows you to easily create & customize tabs on your Fan Page . No coding knowledge needed! 41,000+ users 61m fans reached What is TabSite?
- 5. Twitter Hashtag: #TabSite Our Story… Web Developers w/ specialty in CMS sites Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution Launched TabSite in March 2010 28,000 users in one year New TabSite Drag N Build launched this June What is TabSite?
- 6. Agenda: Facebook as a integrated Marketing asset Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community Twitter Hashtag: #TabSite
- 7. Agenda: Facebook as a integrated Marketing asset Twitter Hashtag: #TabSite Let’s dig in!
- 8. No other platform on the Web connects brands to users and brands to users friends so easily! Facebook as Marketing Asset Twitter Hashtag: #TabSite
- 9. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
- 10. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/ 687million globally Brazil saw double-digit growth in the past month to 19m
- 11. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
- 12. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
- 13. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
- 14. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
- 15. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
- 16. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
- 17. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise According to Hitwise, 1 fan = 20 extra visits to a website Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.
- 18. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website.
- 19. Facebook as Marketing Asset Facebook as a integrated Marketing asset Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community Twitter Hashtag: #TabSite
- 20. Using TabSite to to Create a Custom Tab and Twitter Hashtag: #TabSite
- 21. New TabSite to Manager Area and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
- 22. Using Drag Drag N Build intro and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
- 23. Using DDrag N Build Widgets and Twitter Hashtag: #TabSite www.TabSite.com/widget_details.php
- 24. Using TabSite to Content Widget and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
- 25. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: PhotoShow
- 26. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Contact Form Multiple Tabs Multiple Sub-pages per tab
- 27. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Code Widget for Reservations Multiple Tabs Multiple Sub-pages per tab RSS Widget for Flickr Twitter Widget
- 28. and Twitter Hashtag: #TabSite Facebook as a integrated Marketing asset Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community
- 29. and Twitter Hashtag: #TabSite Capture Attention! Use Video Widget To Show Intro Videos Training Videos Tours
- 30. and Twitter Hashtag: #TabSite Educate! YouTube Channel Widget To Show Intro Videos Training Videos Tours Shown here: Featured Video and thumbnails Of the other videos. Click A thumb and it loads at Top and plays on the Fan page.
- 31. and Twitter Hashtag: #TabSite Adding your YouTube Channel feed
- 32. and Twitter Hashtag: #TabSite Adding your YouTube Channel feed Drag the RSS/ YouTube Channel Widget onto the page
- 33. and Twitter Hashtag: #TabSite Properties Box Opens to Customize
- 34. and Finished! 3 Videos pulled in and all are ready to play!! Twitter Hashtag: #TabSite
- 35. and Share your Know-How! Integrate your Blog and Twitter Feeds easily to allow visitors to stay up-to-date without leaving your Fan Page! Twitter Hashtag: #TabSite
- 36. and Use PhotoShow! Introduce your team! Personalize the page. Easily add the Facebook Comments Twitter Hashtag: #TabSite
- 37. and Twitter Hashtag: #TabSite Facebook as a integrated Marketing asset Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community
- 38. Recent Data from KISSMetrics: - Saturday is tops for Sharing Noon was highest Share % per day NOTE: Not Industry Specific Twitter Hashtag: #TabSite
- 39. Effect of “Like”: 36% are more interested, while 61% remain as interested NOTE: Not Industry Specific Twitter Hashtag: #TabSite
- 40. “ Benefits ” Data from fans What are fans interested in? NOTE: Not Industry Specific Twitter Hashtag: #TabSite
- 41. Does Your Service have a physical location? and Twitter Hashtag: #TabSite Remind people to “Check-in” via Facebook at your service locale!
- 42. Wall Posting Tips - Ideal Posting times depend on the day of the week per industry! Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
- 43. Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
- 44. - Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com] Twitter Hashtag: #TabSite Wall Posting Tips
- 45. Don’t Forget! Twitter Hashtag: #TabSite
- 46. Wrap Up www.TabSite.com Twitter Hashtag: #TabSite
- 47. Yes! We’ll be posting the Slides Yes! We’ll be posting the video Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog. Watch our fan page for announcements! Facebook.com/TabSiteFanPage Twitter Hashtag: #TabSite
- 48. Question and Answer Tweet with: #TabSite www.TabSite.com Twitter Hashtag: #TabSite
- 49. Questions & Answers Slides Posted at: Facebook.com/kunocreative Blog Tab Twitter Hashtag: #TabSite NEXT WEBINAR: Wednesday, July 27 2:00 EDT “ Fan Page Search Optimization & the New TabSite Drag N Build: In-depth look at Advanced Features to Socialize & Optimize your Page” Details: www.TabSite.com/webinar.php
- 50. Questions & Answers Slides Posted at: Facebook.com/kunocreative Blog Tab Twitter Hashtag: #TabSite September 1, 2011 Mari Smith, co-author of Facebook Marketing: An Hour a Day , to Present: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals Register: www.TabSite.com/webinar.php SPECIAL EVENT WEBINAR
- 51. Questions & Answers Slides Posted at: Facebook.com/kunocreative Blog Tab Twitter Hashtag: #TabSite TabSite is releasing a new Google Map Widget on Friday! ALL users (Free – Gold) will be able to: - Add 1 location to their page - Add Details to the Info Window - Adjust icon for exact location * More features for Paid Plans to come Breaking News: You’re the First to know!
- 52. Thanks for joining us! www.TabSite.com Twitter Hashtag: #TabSite