SES Amsterdam 17 maart 2009: Anne Kennedy

This document discusses emerging trends in online searching and social media usage. It notes that barriers to online participation are decreasing as more people gain internet and mobile access. Growth in social media usage is occurring globally, especially among younger demographics. Popular social platforms vary by region, with Facebook and Twitter seeing significant adoption worldwide. The document suggests customers will increasingly search for information through video and social media sources, watching content on mobile devices that are converging with computers and TVs. Customers will rely on sources like Twitter and whatever new platforms emerge for real-time information about topics.