SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans
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The document discusses integrating marketing efforts cohesively. It emphasizes that marketing is about stickiness, engagement, giving value, and connecting with audiences. Successful marketing needs to be fun, reward audiences, and give them reasons to involve their friends. Integrating efforts across email, social channels, and offline takes resources like time, effort, and coordination. Goals should be set and engagement should be measured, not just by numbers of fans but by interactions like comments and traffic to the company website. Marketing content needs to stay fresh and interesting to avoid boring audiences.
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SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans
- 1. Integrating Your MarketingEfforts Cohesively Liana “LI” Evans, Co-Founder/CEO LiBeck Integrated Marketing @ storyspinner SES Chicago 2010
- 2. Integrating Your MarketingEfforts Cohesively It’s not “Search Marketing” www.LiBeckIM.com
- 3. Integrating Your MarketingEfforts Cohesively Is About Stickiness Is About Engagement Is About Giving Value Is About Distraction Is About Connecting www.LiBeckIM.com
- 4. Integrating Your MarketingEfforts Cohesively Is Your Audience in Facebook www.LiBeckIM.com
- 5. Integrating Your MarketingEfforts Cohesively www.LiBeckIM.com
- 6. Integrating Your MarketingEfforts Cohesively Farmville….anyone? www.LiBeckIM.com
- 7. Integrating Your MarketingEfforts Cohesively Needs to be fun Needs to reward Needs to give them a reason to get their friends involved (Anyone Got a Nail?) www.LiBeckIM.com
- 8. Integrating Your MarketingEfforts Cohesively www.LiBeckIM.com
- 9. Integrating Your MarketingEfforts Cohesively www.LiBeckIM.com
- 10. Integrating Your MarketingEfforts Cohesively www.LiBeckIM.com
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- 35. Integrating Your MarketingEfforts Cohesively www.LiBeckIM.com
- 36. Integrating Your MarketingEfforts Cohesively Takes a lot of resources Time Effort Coordination Needs to be integrated Email Other Social Channels Offline www.LiBeckIM.com
- 37. Integrating Your MarketingEfforts Cohesively Set Goals & Measure Not Just the Number of Fans How much engagement oPhotos posted oVideos posted oLikes on content oComments Don’t forget traffic to your site Conversions on exclusive content www.LiBeckIM.com
- 38. Integrating Your MarketingEfforts Cohesively People get bored Especially on facebook Keep things fresh, interesting & engaging It’s about their experiences, not yours Your audience decides the value…not you! www.LiBeckIM.com
- 39. Integrating Your MarketingEfforts Cohesively www.LiBeckIM.com