This document discusses the improvements to web content management (WCM) in SharePoint 2010. It provides tips for both content editors and developers. For content editors, SharePoint 2010 provides a improved user experience with features like a ribbon interface and rich text editing. For developers, there are cleaner markup, extensibility, and support for new technologies like Silverlight and AJAX. The document concludes by emphasizing the importance of learning the new tools and approaches for building rich websites in SharePoint 2010.