Simple & Practical Project Management for Digital Marketing Teams

Jan 25, 20153 likes1,444 views

An introduction and overview of project management methodologies, and some quick tips to help manage your own time, improve communication and get things done in a digital marketing team.

Practical Project
Management
Katrina Gallagher

How should you manage
a digital marketing
project?

Methodologies
There are loads... some
are good for some
projects, others for
others. Often a mix is
good.

Waterfall
Traditional.
Sequential.
Define the scope, budget,
and schedule at the
start.

WaterfallRequirements
Analysis
Design
Implement
Testing
Maintenance

Agile
Fast turnaround, adapt
to changes, short,
iterative phases
(sprints), ongoing
feedback.

Simple & Practical Project Management for Digital Marketing Teams

Prince2
Highly regarded in
the UK, and extremely
comprehensive, but
overkill for most
projects.

● What will success look like to you?
● What tasks do you need to complete?
● Who are your existing clients & team
members?
● What skills do you need?
● How much time do you have?
● When & How will you communicate?
What do you want to achieve?

Define the project
Project brief / scope document

Tasks
What do you need to complete, when, how
much will it cost and who will do it?

Brainstorm
Break it down into
individual tasks
(not mini projects)

Plan
How will you get from start to finish?

Meetings
How do you ensure meetings are efficient?
● Agenda.
● Time limit.
● Meeting minutes.
● Actions with the ‘what’, ‘who’ & ‘when’.
● Follow up.

How do you manage yours?
● Dear all, please do this… will fail. Be
specific - who, what and when.
● Always reply with feedback or estimated
completion date.
● Always get in touch if things change and
you won’t make it.
● Clear out your inbox (get to inbox zero) so
you don’t lose things in the mess.
Email

Time Saving Tips #2
Gmail canned responses

Time Saving Tip #5
Outlook Templates & Quick Steps

Typing the
same thing
over & over?
Try Outlook
Email
Templates &
Quick Steps.

Actions
● List your objectives (what will success look like)
● Set up a project using Trello
● Install Boomerang for Gmail
● Use Boomerang to remind you or others
● Set up canned responses or email templates
● Track your time with Rescuetime
● Build on a tiny, easy daily habit
● Create a system that works for you!

Credits & Further Reading:
• Email Game - http://emailga.me/
• Outlook Email Templates & Quick Steps - http://www.msoutlook.info/question/665
• Boomerang for Gmail - www.boomeranggmail.com
• Boomerang for Outlook - https://www.baydin.com/boomerang/
• Trello - https://trello.com/
• Rescuetime (time tracking) - https://www.rescuetime.com/
• Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/
• Remember The Milk (task Manager) - http://www.rememberthemilk.com/
• Methods - workfront.com/enterprise/resource/blogpost/beginners-guide-project-management-
methodologies
• Agile - http://interviewpenguin.com/agile-methodology-interview-questions/
• Fragile - savaged.wordpress.com/2010/01/23/mix-agile-development-with-waterfall-project-management-and-
get-fragile/
• Digital Project Management - http://www.thedigitalprojectmanager.com/
• Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/
• SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo-
success/
• Prince2 - http://www.Prince2.com

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Retention of employees in universities is paramount for producing quantity and quality of human capital for economic development of a country. Turnover has persistently remained high in private universities despite employee attrition by institutions, which can disrupt organizational stability, quality of education and reputation. Objectives of the study included performance appraisal, staff training and promotion practices on retention of employees. Correlational research design and quantitative research were adopted. Total population was 85 with a sample of 70 which was selected through simple random sampling. Data collection was through questionnaire and analysed using multiple linear regression with help of SPSS. Results showed that both performance appraisal (t=1.813, P=.076, P>.05) and staff training practices (t=-1.887, P=.065, P>.05) were statistical insignificant while promotion practices (t=3.804, P=.000, P<.05) was statistically significantly influenced retention of employees. The study concluded that performance appraisal and staff training has little relationship with employee retention whereas promotion practices affect employee retention in private universities. Therefore, it was recommended that organizations renovate performance appraisal and staff training practices while promoting employees annually, review salary structure, ensure there is no biasness and promotion practices should be based on meritocracy. The findings could benefit management of private universities, Government and researchers.

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