Sitecore Engagement Cloud Overview - SUGUK.pptx
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The document discusses Sitecore's Engagement Cloud SDK which allows developers to alleviate ITP constraints by setting cookies for Sitecore's Customer Data Platform (CDP) in a cookieless manner. It proposes integrating the SDK with Sitecore's Experience Manager Cloud (XMCloud) to collect rich customer behavior data and learn about users. This would enable frontend developers to use a friendly client SDK API to send event data to Engage for personalization and usability. Links provided direct to the npm package, updated documentation, and Github community repo for further information.
![Summary
A marketer want to break free from gaps left by the departure of third-party cookie
A visitor to a website want to see relevant personalized content and have a better
experience
22
WANT HOW Goal
A Sitecore developer using XMCloud
want an SDK to alleviate ITP constraints.
[ITP] Server Set Cookies for Sitecore CDP ITP and Cookie less
A visitor wants to see relevant
personalized content, to a better and
relevant experience
E2e Integration with Engagement Cloud to
collect the highest quality, richest data about,
better learn about the behaviors, interests, and
preferences of your most valuable customer
(JSS) next.js Middleware - Collecting rich data
about user behavior
A frontend developers should be able to
use tracking via Client SDK that provides
friendly API
Send events to Engage Usability](https://image.slidesharecdn.com/sitecoreengagementcloudoverview-suguk-230209094357-ba067824/85/Sitecore-Engagement-Cloud-Overview-SUGUK-pptx-22-320.jpg)
Sitecore Engagement Cloud Overview - SUGUK.pptx
- 1. Unwrapping the new Engagement Cloud JS SDK SUGUK Sumith Damodaran Product Management - CDP
- 2. Proprietary + Confidential 1999 … 2008 2011 2016 2018 2022 …… Sitecore a journey Sitecore Roles Key highlights Digital Transformation Unification and marching towards SaaS Joined the influence change to the product Sitecore XP Integrations CDP and Automations Connectors Marketing toolkit , XDB , Xconnect, Scalablility First Job Banking and finance domain Lead to Architect to CTO First few to use Sitecore Sitecore consultant Product releases Sitecore 5.2 White label banking solution www.sumithpd.com Last Updated: June 10, 2022 Drive Xperience producte lines Customer centric product requirement Sitecore 9x , 10x series More the 70 digital transformation Highly regarded specialist and mentor
- 3. © 2022 Sitecore Corporation A/S. All Rights Reserved. Engagement Cloud Engage
- 4. Sitecore DXP – One platform, infinite possibilities 4 Product discovery Captivate buyers with search and merchandizing experiences that drive conversion and loyalty. Marketing automation Engage your audiences with automated email and messaging campaigns. Content operations Collaborate effortlessly on content marketing strategy, creation & analytics. Customer data management Understand every user and uncover trends with real-time customer and journey insights. Digital asset management Centralize all your digital assets and deliver them to any customer touchpoint. Content management Create, manage and deliver content across unlimited channels and markets. Personalization & testing Optimize every customer interaction with A/B testing and personalization. Intelligent content search Surface content wherever it lives on your site with AI powered content search. B2X commerce Deliver B2B / B2C / Storefronts via a headless and omnichannel platform.
- 5. Sitecore Product Portfolio – 2022 5 OrderCloud B2X commerce Discover Product discovery Experience Commerce Platform Services Experience Manager Cloud Content management Content Operations Content operations Profiles & Data management Experience Platform (xDB) Experience Manager Search Intelligent content search Personalize Personalization & testing Send Marketing automation Experience Platform CDP Customer data management PaaS SaaS Experience Edge - Content/layout & global delivery Frontend Applications - Deploy/deliver sites and experiences (E.g. Vercel) CaaS Content as as Service AI and Analytics API & Connectors Commerce Content Platform Experience Delivery Roadmap Symphony Front End as a Service DAM Digital Asset Management
- 6. Sitecore product portfolio – 2022/3 Experience Commerce Experience Manager Experience Platform Identity & SSO Audiences & Personalisation Analytics & AI API & Connectors Content & Media SaaS Platform PaaS Platform Personalize Personalization & Testing CDP Customer data Management Send Marketing Automation Discover Product Discovery OrderCloud B2X Commerce Content Hub DAM Digital Asset Management Content Hub Ops Content Operations Managed Cloud
- 7. Composable - Use systems to do what they are better at 7
- 8. Flexible software: Your digital experience, your way Experience Commerce Experience Manager Experience Platform Identity & SSO Audiences & Personalisation Analytics & AI API & Connectors Content & Media SaaS Platform PaaS Platform Managed Cloud Marketing Automation Content Management Product Discovery B2X Commerce Content Operations Personalization & Testing Digital Asset Management Content Cloud Engagement Cloud Commerce Cloud Customer data management
- 9. Marketers Cannot Deliver Growth Without Unified Data 9 Marketer How can I build customer experiences that are personalized , drive growth and build trust? Siloed Customer Data Customer data is fragmented, preventing seamless experiences Business Units Products Regions CRM Team Analytics team Email / campaign team Commerce team Social / Advertising team
- 10. De-centralization Integrations e.g. XM Cloud to Personalise or OC to Send ? XP xDB CDP Send Discover
- 11. Engagement Cloud Composable with Marketing Automation Personalization & Testing Say goodbye to data silos and disjointed customer profiles. Capture, unify, and activate audiences across your ecosystem. Sitecore CDP Increase engagement, improve satisfaction, and drive business goals with hyper-relevant, personalization and a/b testing. Sitecore Personalize Individualized email marketing made simple. Automate personalized email engagements that build trust and loyalty. Sitecore Send Sitecore Discover Sitecore XM Cloud Sitecore Content Hub Sitecore OrderCloud Sitecore Platform DXP 1000s of 3rd party apps Customer Data Management
- 12. 12 Data Mesh API Pub/Sub HCMS API P/S HCMS CDP OC CDP API P/S OC API P/S Vs Data Mesh
- 13. 13 CDP Requirements What is CDP Ingest and integrate Customer Data from multiple Sources ID Management and Resolution Customer Profile Management Visualization of Customer Engagement, Predictions Real-time Customer Segmentation Activation Capabilities Analytics Make Customer Data Accessible to other Systems
- 14. 14 Problem the SDK with Solve SDK JS SDK Mobile SDK Developer Find and install a library Fully Functional Modern frameworks Code editor and linting support Sitecore Engage Replace Boxever Library to Sitecore CDP Ease of creation of event Generic way of sending any type of event Automatic plug-in common events -> page View Autocompletion and type ahead in Favorite IDE – Event , Parameters
- 15. Sending events to Sitecore CDP 15 https://doc.sitecore.com/cdp/en/developers/sitecore-customer-data-platform--data-model-2-1/sending-events-to-sitecore-cdp.html Events View Identity Search Add Products Order Custom Extensions
- 16. 16 JSS Sitecore JavaScript Services Sitecore Content Repository Sitecore Personalization Engine Layout Service API JavaScript SDK React.js / Angular / Vue, node.js / browser Sitecore Presentation Layer
- 17. Sitecore Cloud JSSdk 17 JSS Library NPM Packages that offer Sitecore Engagement Cloud functionality client side in JavaScript as well as various helpers Implementation samples for integration with XMCloud Sitecore Cloud Samples Nextjs example to create required cookies for Sitecore engagement cloud Server-side Cookie set
- 19. npm CDP Create a session Send Page events Middle ware JSS tracks page views 19 https://github.com/Sitecore/jss/blob/dev/packages/create-sitecore-jss/src/templates/nextjs-personalize/src/components/CdpIntegrationScript.tsx • NO Cdn hosted script
- 21. Primary Activities of Analytic Software DATA CAPTURE ANALYSIS REPORTING 21
- 22. Summary A marketer want to break free from gaps left by the departure of third-party cookie A visitor to a website want to see relevant personalized content and have a better experience 22 WANT HOW Goal A Sitecore developer using XMCloud want an SDK to alleviate ITP constraints. [ITP] Server Set Cookies for Sitecore CDP ITP and Cookie less A visitor wants to see relevant personalized content, to a better and relevant experience E2e Integration with Engagement Cloud to collect the highest quality, richest data about, better learn about the behaviors, interests, and preferences of your most valuable customer (JSS) next.js Middleware - Collecting rich data about user behavior A frontend developers should be able to use tracking via Client SDK that provides friendly API Send events to Engage Usability
- 23. 23 INDIVIDUALIZE. ENGAGE. TRANSFORM. Learn more here Npm Package -> https://www.npmjs.com/package/@sitecore/engage Updated Docs -> https://doc.sitecore.com/cdp/en/users/sitecore- cdp/introduction-to-sitecore-cdp.html Github Community Repo -> https://github.com/Sitecore