Sleeping Duty Case Study by Eureka Forbes
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EuroVigil launched a "Sleeping Duty" campaign on Facebook to raise awareness about home security issues in India and promote its electronic security products. The campaign asked users to submit photos of security guards napping on duty for a chance to win prizes. Over 2500 entries were received in 25 days, generating over 3 million impressions and a 198% increase in engagement. The fun campaign successfully highlighted security issues while establishing EuroVigil as a provider of reliable electronic home security solutions.
Sleeping Duty Case Study by Eureka Forbes
- 2. Brand- Information EuroVigil, a Sophisticated Electronic Systems to protect your House by Eureka Forbes decided to use Facebook as a platform to reach out to wider audience & spread the awareness about security issues in India
- 3. Goals How would you establish a ‘Home Security’ product in customers mind in a fun & engaging way?
- 4. So we got our Thinking Caps on & sat together for Brainstorming!
- 5. Idea Who is your first line of defense when it comes to ‘Securing’ your house?
- 7. Security Guards in your society is a common scene in India!
- 8. But we have always caught them napping ON DUTY!
- 9. So how do we wake them up & make your home a Safer place?
- 11. Sleeping Duty Campaign • Users need to click a picture of a ‘Sleeping Duty’ & submit it on EuroVigil Page • The most authentic & popular entry wins the prize
- 12. Objective To leverage security issues in India & their by increase the awareness about the ‘Sleeping Duty’ To increase the awareness about EuroVigil Products
- 13. How We Did It? We all have seen them napping…… Now all you have to do is catch them in the act and share it with us!
- 14. Approach • Spot a ‘Sleeping Duty’ • Take a picture • Upload it on our page • Tag friends • Win Mobile Phones every week! • Spread awareness about the loop holes in security &theneed for a better security system
- 15. What We Achieved Super Active fans clicked & shared ‘Sleeping Duty’ images from across India to spread awareness about the activity
- 16. Number Crunching We got more than 2500 Entries in 25 days with participation from all the age groups on the page
- 17. Word Spreads The Sleeping Duty Campaign sourced 18,000 Fans in just 25 Days!
- 18. Word Spreads The campaign got about 3 million impressions & interaction grew by 198%
- 19. Achievements • We achieved to create awareness about EuroVigil Products • We managed to wake up more than 2500 Sleeping Duties across India • We managed to engage users in a serious issue with funny Idea! • We achieved to emphasis on the fact that ‘It’s better to rely on Electronic Security than Humans’ when it comes to securing your house
- 20. Outcome EuroVigil is committed to bring Safety in every corner of India. This activity ensures we are giving users a chance to highlight un-safe areas in funny & engaging way!
- 21. Thank You