Small business advertising - life is good
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Small businesses face challenges such as short product life cycles, varied product offerings, and unpredictable demand. The apparel industry generates over $180 billion in annual sales in the US, with brick and mortar stores accounting for about 93% of sales. Popular clothing categories include cotton knit blouses, underwear, and trousers. The four P's of marketing are product, price, place, and promotion which are key factors for any business.
Small business advertising - life is good
- 1. Small Business Advertising Case Studies
- 3. One of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world short product life cycles tremendous product variety volatile and unpredictable demand long and inflexible supply processes.
- 4. Category Sales $ Market Billion Share (%) Brick and 169,256 92.9 Mortar Catalog 7,177 3.9 Online/Inter 5,873 3.2 net Total 182,306 100.00 Apparel Sales by Channel*
- 5. Top Selling Apparel Categories in 2008 (based from the total US consumption of 19,507,834 apparels sold in the year, including footwear) • Cotton-Knit Blouses (186,009) • Cotton Underwear (175,229) • Cotton Trousers (86,886) • Knit Shirts (36,597)
- 6. The four P’s of marketing Product – tangible good/intangible service produced on a large scale to its target market Price – monetary amount to be paid by the consumer Place – Location or avenue in which a product is being sold Promotion – how a marketer presents its product to the consumer Public relations Personal selling Sales promotion Advertising
- 8. Since then, Jake has taken his work seriously. His simple message of optimism has been embraced across the country and even around the world by people from all walks of life. With his faithful sidekick Rocket, he shares words of wisdom such as, “Do what you like. Like what you do.®” and “We’ll never know all the good a simple smile can do.®” Jake is quite the Renaissance man as well. He Hikes, he Bikes, and he Kayaks. He plays Guitar and is a prolific Ultimate Disc player. Quite the athlete, he also enjoys a hot Bubble Bath on occasion. One of his favorite pastimes is to hang out with his dog Rocket, tossing around a ball or just sitting around a campfire, roasting hot dogs or marshmallows.
- 9. He’s a master gardener, a bowler, he loves to golf, and he’s often found on a lake or in a stream casting his fishing line. Jake has even gone Organic, staying true to his back to basics philosophy. And of course, he’s quite the fashion designer. Most importantly, Jake lives life with humility and humor, and he encourages all he meets to do the same.
- 10. PRODUCT Life is good Gap Ts and top $26 $24.95 Long sleeves $32-36 25 Sweatshirts $46-66 $50-70 Sleepwear $22-46 $15-45 Competitively priced
- 11. • HOME • Mugs/Bottle - $10-20 • Greeting Cards - $4 • Books - $8, $20 • FUN GEARS • Bags/Luggage - $46-126 • Sport Balls - $8-20 • Ultimate Discs - $16 • Plush toys - $20 • DOG • Leash/Collar - $20-26 • Bowl/Bed - $16/$50
- 12. • Sold online via the company's web site, in approximately 4,500 retail stores in all 50 states in the United States, and in 30 countries and growing worldwide. • Offers flat rate shipping through UPS. • For US addresses: • Ground - $7.00 • 3 Day Select - $12.00 • 2nd Day Air - $14.00 • Next Day Air - $24.00 • Canada addresses: • Standard - $10.00 • 2nd Day Air - $60.00 • Next Day Air - $70.00 • Genuine Neighborhood Shoppe (GNS) - independently owned retail stores solely dedicated to the Life is good® brand.
- 13. • FUEL – inspiring letters from Life is good customers
- 14. • Life is good. Kids Foundation – help children deal with trauma • The Playmaker Effect
- 15. • Life is good. Kids Foundation • Games, Arts and Activities
- 16. “Where’s my pony?” Catching a Frisbee Take a road trip Disposition
Editor's Notes
- #2: Links of great importance:CBS News - http://www.cbsnews.com/8301-504943_162-20083862-10391715.htmlRed House - http://www.youtube.com/watch?v=vnOyMSEWNTs&feature=player_embeddedCuban Gyno - http://www.youtube.com/watch?v=7b5CKSqlz60&feature=player_embeddedTaco Bell - http://www.youtube.com/watch?v=-uwY3sjqYX0
- #5: Source - http://www.fashionproducts.com/fashion-apparel-overview.html
- #6: Source -https://www.apparelandfootwear.org/userfiles/file/trends/trends2008annual.pdf
- #10: Source - http://www.positivelyjake.com/about_jake_rocket.php
- #15: http://www.youtube.com/watch?v=SKkdKNn17L8&feature=related