The document discusses the need for a "Smart Enterprise Big Data Bus" to efficiently synchronize data in real-time between various enterprise applications and Hadoop, as existing integration approaches are unable to meet the demands of real-time analytics. It proposes using a streaming analytics platform called StreamAnalytix to create a high-speed data bus that can ingest, transform, analyze, and synchronize data across the enterprise. Examples of implementing such a solution for a healthcare company are also provided.