Big Content Strategies - Aaron Friedman - SMX Israel 2013
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1. The document discusses link building strategies after Google's Penguin update, noting that the focus has shifted from simply getting links to building relationships and earning links through useful content and outreach. 2. Key strategies discussed include developing useful content to meet user needs, identifying warm leads through tools like Twitter and Pinterest, and doing meaningful outreach to convince others to link through genuine, personalized messages. 3. The document acknowledges that relationship building and link earning is a complicated process that takes work but focuses on the goals of content, outreach, and link earning if done appropriately.
Big Content Strategies - Aaron Friedman - SMX Israel 2013
- 1. 1 @aaronfriedmanhttp://www.wallpaperlinux.com/main.php?g2_view=core.DownloadItem&g2_itemId=2382&g2_serialNumber=1 Aaron Friedman, SEO Manager SPARK, an SMG company Link Building After Penguin
- 2. 2 @aaronfriedman I Am Aaron Friedman Who Am I? SEO Manager at Spark Communications Married w/ 2 kids I Like Meme’s (which you will soon see) I Like Building Relationships
- 3. 3 @aaronfriedman Lets Get something Straight Link Building Is Not About Getting A Link…
- 4. 4 @aaronfriedman Link Building Is About Convincing Someone You Don’t Know To Take A Real World Action That Benefits You
- 5. 5 @aaronfriedman But It’s Not So Simple http://dailypicksandflicks.com/wp-content/uploads/2012/06/no-i-will-not-play-call-me-maybe.jpg
- 6. 6 @aaronfriedman Google Sent Out Their Army
- 7. 7 @aaronfriedmanhttp://i.dailymail.co.uk/i/pix/2010/10/11/article-0-0B90BB8D000005DC-302_964x560.jpg LOTS OF WEBMASTERS WERE PISSED! a real webmaster
- 8. 8 @aaronfriedmanThe Webmasters Were All Wrong.
- 9. 9 @aaronfriedman Old Link Building Is A Broken Model http://www.instructables.com/image/F44A3MTG3KXR4ZT/How-to-Fix-a-Broken-Superhero-without-glue.jpg
- 10. 10 @aaronfriedman Earn Links To get Relevant Traffic High PR Links will help ranking Anchor Text Links for Ranking Authoritative links w/ balance of Anchor Text Don’t Do all that if its not natural Engines Are Reshaping What It Means To Build Links Idea Concept: http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
- 11. 11 @aaronfriedmanhttp://www.motifake.com/facebookview.php?id=1464 Link Building Is Out…
- 12. 12 @aaronfriedman Relationship Building Is In
- 13. 13 @aaronfriedman Sounds all good and Fun, Right?
- 14. 14 @aaronfriedmanLife Ain’t a Fairytale Harsh Reality
- 17. 17 @aaronfriedman It Has Changed. Not All Content Is The Same
- 18. 18 @aaronfriedman Need Hacks To
- 19. 19 @aaronfriedman 1. Develop Incredible and Useful Content Need Hacks To
- 20. 20 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads Need Hacks To
- 21. 21 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads 3. Convince Others to Link To Us Need Hacks To
- 22. 22 @aaronfriedman 1. Develop Incredible and Useful Content 2. Reach Warm Leads 3. Convince Others to Link To Us Need Hacks To SO LETS DO THAT!
- 23. 23 @aaronfriedman But first I Have A Question…
- 24. 24 @aaronfriedman Do You Know Where Babies Come From?
- 25. 25 @aaronfriedman Do You Know Where Babies Come From? (It Has Everything To Do With Relationship Building)
- 26. 26 @aaronfriedman Build A Persona (see what I did there)
- 29. 29 @aaronfriedman WHAT USER IS LOOKING FOR WHAT THE PAGE DELIVERS This is Where YOU WIN This is SEO Idea Source: http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-whiteboard-friday
- 30. 30 @aaronfriedman Twitter Longtail Methodology http://searchengineland.com/how-to-prioritize-the-long-tail- with-twitter-118434
- 31. 31 @aaronfriedman Pinterest Bookmarklet A Tool That Gives You Users Who Use Your Content already - Warm Outreach http://digitalhighrise.com/pinterest-tool-and-bookmarklet
- 35. 35 @aaronfriedman LinkedIn (but do it right)
- 37. 37 @aaronfriedman Or: Listorious Twellow ExecTweets TweetFind Tweepi TweepML LocaFollow ChirpCity Nearby Tweets Advanced Search Lots of Options
- 38. 38 @aaronfriedman Do Good *Meaningful* Outreach…
- 39. 39 @aaronfriedman Sadly Jessica Alba, Ellen and Rachel Ray, are not really emailing you. </sigh>
- 40. 40 @aaronfriedman And No Thank You Roger Esteban And My Name Is Not Abraham, It’s Aaron
- 42. 42 @aaronfriedman • Be genuine • Tell them what’s in it for them • Compliment and personalize, but Don’t Over Do It • Create Original Emails • Don’t pretend to offer something you aren’t • Don’t be pushy • Do not tell them the PR value • Don’t use buzz words We Need Good Positive Outreach http://www.seomoz.org/blog/what-separates-a- good-outreach-email-from-a-great-one-whiteboard- friday DO DON’T
- 43. 43 @aaronfriedman You Will Get Your Link Yay! A Link
- 44. 44 @aaronfriedman And Everyone Will Be Happy
- 46. 46 @aaronfriedman CONGRATULATIONS! I Just Oversimplified a VERY Complicated Process…
- 47. 47 @aaronfriedman JUST REMEMBER Develop Incredible and Useful Content Reach Warm Leads Convince Others to Link To Us 3 Goals
- 48. 48 @aaronfriedman Aaron Friedman SEO Manager at www.digitalhighrise.com [email protected] @aaronfriedman +