Snapshot of Social Media Trends 2016
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The document reviews social media trends as of April 26, 2016, highlighting platforms like Snapchat and Slack, which are experiencing significant growth and user engagement. Key insights include Snapchat's valuation, user engagement challenges, and Facebook's dominance with nearly 3 billion users. Additionally, the document discusses emerging technologies and trends, such as live-streaming and messaging apps, emphasizing the impact of push notifications on user retention.
Snapshot of Social Media Trends 2016
- 1. Snapshot of Social Media Trends April 26, 2016
- 2. Snapshot of Social Media Trends Snapshot of Social Media Trends April 26, 2016
- 3. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far
- 4. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far • Trends gaining traction among apps
- 5. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far • Trends gaining traction among apps • Trends happening in social media in general
- 6. Snapshot of Social Media Trends April 26, 2016 What we’ll cover today • Social media platforms that are having a breakout year so far • Trends gaining traction among apps • Trends happening in social media in general • New technologies that are going to impact social media
- 7. Snapshot of Social Media Trends April 26, 2016 Snapchat
- 8. Snapchat • Now valued at around $16 billion Snapshot of Social Media Trends April 26, 2016
- 9. Snapchat •Now valued at around $16 billion •100 million daily users Snapshot of Social Media Trends April 26, 2016
- 10. Snapchat •Now valued at around $16 billion •100 million daily users •8 billion video views per day Snapshot of Social Media Trends April 26, 2016
- 11. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience
- 12. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience • No user suggestion page
- 13. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience • No user suggestion page • No content discovery portal
- 14. Snapshot of Social Media Trends April 26, 2016 Why is Snapchat such a mystery? • Nearly impossible to grow an organic audience • No user suggestion page • No content discovery portal • No easy way to share snaps
- 15. Snapshot of Social Media Trends April 26, 2016
- 16. 100% engagement Snapshot of Social Media Trends April 26, 2016 VS.
- 17. Snapshot of Social Media Trends April 26, 2016 Slack
- 18. Slack •Now valued at $2.8 billion Snapshot of Social Media Trends April 26, 2016
- 19. Slack •Now valued at $2.8 billion •1.1 million daily users Snapshot of Social Media Trends April 26, 2016
- 20. Slack •Now valued at $2.8 billion •1.1 million daily users •Almost half of those users joined this year Snapshot of Social Media Trends April 26, 2016
- 21. Snapshot of Social Media Trends April 26, 2016
- 22. The integrations! •You can set up a chat room in Slack that tells you every time someone mentions you on Twitter. Snapshot of Social Media Trends
- 23. The integrations! •You can set up a chat room in Slack that tells you every time someone mentions you on Twitter. •You can set up a chat room that imports every picture MITpics posts on Instagram. Snapshot of Social Media Trends April 26, 2016
- 24. Snapshot of Social Media Trends April 26, 2016 Facebook
- 25. Snapshot of Social Media Trends April 26, 2016 Why you can’t ignore Facebook • Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users
- 26. Snapshot of Social Media Trends April 26, 2016 Why you can’t ignore Facebook • Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users • It’s getting “sticker”
- 27. Snapshot of Social Media Trends April 26, 2016 Why you can’t ignore Facebook • Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users • It’s getting “sticker” • Facebook has the most engaged audiences across demographic segments
- 28. App trends Snapshot of Social Media Trends April 26, 2016
- 29. App trends •Messaging apps (dark social) Snapshot of Social Media Trends April 26, 2016
- 30. App trends •Messaging apps (dark social) Estimated 70% of social shares are dark Snapshot of Social Media Trends April 26, 2016
- 31. App trends •Messaging apps (dark social) Estimated 70% of social shares are dark First-time social media user in 2016 will join WhatsApp and Facebook Snapshot of Social Media Trends April 26, 2016
- 32. App trends •Push notifications Snapshot of Social Media Trends April 26, 2016
- 33. App trends •Push notifications User engagement can be as high as 80% Snapshot of Social Media Trends April 26, 2016
- 34. App trends •Push notifications User engagement can be as high as 80% Kahuna data reports customizing delivery time can result in conversion increase of 384% Snapshot of Social Media Trends April 26, 2016
- 35. General social media trends Snapshot of Social Media Trends April 26, 2016 Image: ingiteordigital.com
- 36. General trends •Live-streaming Snapshot of Social Media Trends April 26, 2016
- 37. General trends •Live-streaming Periscope has 2 million daily users Snapshot of Social Media Trends April 26, 2016
- 38. General trends •Live-streaming Periscope has 2 million daily users 350,000 hours of video streamed daily Snapshot of Social Media Trends April 26, 2016
- 39. General trends •Ads Snapshot of Social Media Trends April 26, 2016
- 40. General trends •Ads Facebook Snapshot of Social Media Trends April 26, 2016
- 41. General trends •Ads Facebook Twitter Snapshot of Social Media Trends April 26, 2016
- 42. General trends •Merging of services You can request an Uber ride in Facebook Snapshot of Social Media Trends April 26, 2016
- 43. General trends •Merging of services You can request an Uber ride in Facebook You can check the status of a package Snapshot of Social Media Trends April 26, 2016
- 44. Tech innovations Snapshot of Social Media Trends April 26, 2016 Image: rcpmarketing.com
- 45. Virtual reality Snapshot of Social Media Trends April 26, 2016
- 46. Virtual reality Snapshot of Social Media Trends April 26, 2016
- 47. Driverless cars Snapshot of Social Media Trends April 26, 2016 Image: bbc.com
- 48. Snapshot of Social Media Trends April 26, 2016 Thank you!
- 49. Questions? Snapshot of Social Media Trends April 26, 2016 @thejennyli [email protected]
Editor's Notes
- #23: Listening tool, track brand sentiment. There are about a 100 other platforms Slack integrates with…and counting.
- #24: There are about a 100 other platforms Slack integrates with…and counting.
- #34: Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- #35: Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- #37: Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- #38: Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- #39: Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
- #40: You can use an app card which enables users to download and open a mobile app directly within a tweet. This tweet led to more than 19,500 app installs.
- #41: We know about boosting posts but you can also raise attendance at your event, increase conversions to your website, get video views…these are all Facebook ad options.