Analyzing and Enhancing Your Social Engagement
- 1. Analyzing and Enhancing Your Social Engagement AHP 2015
- 2. Chad Mendell
- 4. So what is the ROI of Social Media?
- 5. That’s like asking What’s the ROI of your phone?PhotobyHarlandQuarrington-WikimediaCommons
- 6. Social Media is a Tool
- 7. Social Media
- 9. At any given time, only 3% of the people in your market are ready to make a purchase or use your services.
- 10. At any given time, only 3% of the people in your market are ready to make a purchase or use your services. What about the other 97%? How do you stay in front of them?
- 11. It is Where Your Customers Hang out. By didgital
- 12. The Power of
- 13. The Social Media Funnel
- 14. Engaging with Content 73% of consumers prefer to get information from a company in the form of a collection of helpful articles over an advertisement or offer.
- 15. Engaging with Content 73% of consumers prefer to get information from a company in the form of a collection of helpful articles over an advertisement or offer. 61% are more likely to buy.
- 17. “HALF THE MONEY I SPEND ON ADVERTISING IS WASTED; THE TROUBLE IS I DON’T KNOW WHICH HALF” John Wanamaker
- 18. Your accountant, the IRS and the bank don’t care about likes or Facebook fans.
- 19. Your accountant, the IRS and the bank don’t care about likes or Facebook fans. Businesses succeed or fail based on how much money comes in the door and how much goes out.
- 20. CAN WE JUSTIFY THE TIME, ENERGY, AND MONEY SPENT ON SOCIAL MEDIA?
- 21. SIMPLY MEASURING THE NUMBER OF FACEBOOK FANS, TWITTER FOLLOWERS OR RETWEETS YOU ARE GETTING ISN’T IDEAL.
- 22. THIS DOESN’T MEAN THAT RETWEETS DON’T LEAD TO SALES.
- 24. ● Revenue ● Costs (Cost per Lead, Engagement) ● Savings ● Customer Retention Rates (i.e., does engagement with the content keep customers longer versus traditional ad campaigns?) MEASURE WHAT MATTERS
- 25. Cost Per Lead How much does it cost to acquire a lead? • Advertising • Content creation • Sponsorships • Referrals
- 30. Free Social Analytic Tools
- 35. Buffer
- 36. Iconosquare
- 37. Iconosquare
- 38. Google Analytics
- 39. Attribution Modeling: Last- Click vs. Reality Paid Search Conversion
- 40. Attribution Modeling: Last- Click vs. Reality Paid Search Conversion Paid Search ConversionDirect Link Social Media REALITY
- 41. Attribution
- 43. Attribution
- 44. Dashboard
- 45. Paid Tools
- 46. Paid Tools
- 47. Paid Tools
- 48. 5 Tips to Better Engagement
- 49. Tip #1 Build A Community Around an Idea or Cause
- 50. Tip #2 Join the Conversations Search.twitter.com
- 51. Tip #3 Create Native Content
- 52. Dark Posts
- 53. Tip #4 Use New Media
- 54. Tip #4 Use New Media But not like this: Photo by Peter Milne - Wikimedia Commons
- 55. Tip #4 Use New Media Like this: Photo by Paul Morse - via Wikimedia Commons
- 56. Not a Distribution Channel
- 57. Tip #5 Care About Your Customers Photo by Pierre Metivier via Creative Commons
- 59. When times are GOOD, people do business with those who they know, like and trust.
- 60. When times are BAD, people ONLY do business with those who they know, like and trust.
- 61. Questions?