Social Marketing for Green Business
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The document outlines social media marketing strategies tailored for green businesses, emphasizing the importance of owned, earned, and paid media. It highlights Starmark's integrated marketing approach, including actionable webinars, social playbooks, and interactive content to enhance brand awareness and thought leadership. Additionally, the strategies focus on engagement through various platforms like Twitter and Pinterest, promoting active participation in industry-related groups and collaborations with bloggers.
Social Marketing for Green Business
- 1. Social Media Marketing for Green Businesses Starmark Branding Advertising Interactive PR Direct Mobile Social Analytics © COPYRIGHT • ALL RIGHTS RESERVED
- 2. Starmark Our Backbone: @bcirce Company Founded on Integrated Marketing #MiaGreen Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Orlando, FL Peggy Nordeen CEO STARMARK.COM © COPYRIGHT 2013 STARMARK
- 3. eTips.Starmark.com Weekly eTip Newsletters @bcirce • Distributed via email, Facebook, Twitter and SMS #MiaGreen • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars • Deeper Dive on Popular eTip Topics • Expert walkthru with Q&A Starmark Social Playbook • Strategic Social Marketing Plan • Proactive Approach to Managing your Social Marketing • Updated daily! STARMARK.COM © COPYRIGHT 2013 STARMARK
- 4. @bcirce #MiaGreen Social Marketing for Green Business STARMARK.COM © COPYRIGHT 2013 STARMARK
- 5. The New Media Landscape Three Types of Media @bcirce #MiaGreen Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web Site//Mobile Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Presence Awards Loyalty Offers Email Marketing & Lists Search Engine Optimization Events & Trade Shows Location Marketing Social Media Discussions Sponsorships Custom Apps Fanatical Support Buzz/Viral Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling STARMARK.COM © COPYRIGHT 2013 STARMARK
- 6. The New Media Landscape EARNED MEDIA • Most believable & coveted • Can’t control it, but you can @bcirce #MiaGreen steer it • Low production costs OWNED MEDIA • 100% message control • Lasts for years OWNED EARNED • Greatest ROI PAID PAID MEDIA • Guaranteed return • High Production Costs • Least believable Working on concert is the most powerful marketing program STARMARK.COM © COPYRIGHT 2013 STARMARK
- 7. Goals & Objectives @bcirce Grow by 20% #MiaGreen Strategies need to support the Objectives Experts • Awareness • Sales • Retention Marketing supports the strategies Thought Leadership • Social Marketing • Customer Service Participating in groups and conversations on topics of which you want to be known as an expert. STARMARK.COM © COPYRIGHT 2013 STARMARK
- 8. @bcirce #MiaGreen SOCIAL is the perfect medium for it all. STARMARK.COM © COPYRIGHT 2013 STARMARK
- 9. Twitter @bcirce #MiaGreen 500 million registered users as of 2012 STARMARK.COM © COPYRIGHT 2013 STARMARK
- 10. Grow Presence & Thought Leadership Within Your Industry. © COPYRIGHT 2012 STARMARK
- 11. Twitter @bcirce Hash Tags: Accounts: #MiaGreen #MiaGreen @GOOD #green @GreenNewsDaily #solar @CleanTechnica CONNECT SEARCH #PV @GigaOm #EV @KatieFehren #renewable @Ecomagination #hydro @1bog #Eco @insideFPL #Energy @TreeHugger STARMARK.COM © COPYRIGHT 2013 STARMARK
- 12. Twitter Tools: Mentions #solar Clients Industry © COPYRIGHT 2012 STARMARK
- 13. Pinterest @bcirce #MiaGreen STARMARK.COM © COPYRIGHT 2013 STARMARK
- 14. Sort Your Pin Boards By Your Objectives & Industry Objectives © COPYRIGHT 2012 STARMARK
- 15. PIN FUN STUFF! Take Time to Create Descriptions With Links to YOU! © COPYRIGHT 2012 STARMARK
- 16. Pinterest • Brand impressions @bcirce • Female Demo may be more inclined to see green business as a way forward #MiaGreen • Photos of products and installations (with people in them) • If it's not worth sharing with your friends, its not worth pinning STARMARK.COM © COPYRIGHT 2013 STARMARK
- 17. @bcirce #MiaGreen STARMARK.COM © COPYRIGHT 2013 STARMARK
- 18. @bcirce #MiaGreen Build & Maintain A Professional Profile STARMARK.COM © COPYRIGHT 2013 STARMARK
- 19. @bcirce #MiaGreen Build & Maintain A Company Page STARMARK.COM © COPYRIGHT 2013 STARMARK
- 20. @bcirce #MiaGreen Join & Interact In Industry Related Groups! STARMARK.COM © COPYRIGHT 2013 STARMARK
- 21. LinkedIn • Consistent head shots for your entire company @bcirce • Select your company from the drop down! #MiaGreen • Connect with all your colleagues, clients and prospects • Highlight your expertise via work experience, education, and awards • Join and participate in groups! • Participating in groups once a week will position you as an expert on the subject matter • Follow the companies of your clients and prospects STARMARK.COM © COPYRIGHT 2013 STARMARK
- 22. @bcirce #MiaGreen Blogger Outreach STARMARK.COM © COPYRIGHT 2013 STARMARK
- 23. @bcirce #MiaGreen Connect With Bloggers & Content Developing Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
- 24. @bcirce #MiaGreen Connect With Bloggers & Content Developing Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
- 25. @bcirce #MiaGreen Connect With Bloggers & Content Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
- 26. Blogger Outreach Connect with an active user base @bcirce • Get known, become a “guest blogger” in your area of expertise #MiaGreen • More consumer oriented, but good PR for you and your company This is our “Product” • Redirection were your industry is going (educational) • Try mini case-studies, before/after, etc • Post to YouTube (and add closed captioning file!) STARMARK.COM © COPYRIGHT 2013 STARMARK
- 27. Develop once...publish everywhere! INTELLIGENCE, TESTING & ONGOING ENGAGEMENT MOBILE SOCIAL SOCIAL TRADITIONAL MARKETING WEBSITE SOCIAL PR, EMAIL & SMS SOCIAL SOCIAL CONTENT & COMMUNITY SOCIAL SOCIAL BRAND AMBASSADORS EDUCATION © COPYRIGHT 2012 STARMARK
- 28. Stay Engaged! www.Starmark.com Register for Weekly eTips & Monthly Webinars Text “ETIP” to 247-365 to get our weekly eTip via SMS @StarmarkIntl © COPYRIGHT 2012 STARMARK