Social Marketing for Small Businesses
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The document discusses social marketing for small businesses, defining it as using marketing principles to influence behaviors that benefit society and individuals through meaningful relationships rather than simple transactions. It provides tips for small businesses on developing social media goals and content strategies, engaging audiences, and dos and don'ts for social media use to help connect with customers and potential partners.
Social Marketing for Small Businesses
- 1. Social Marketing for Small Business Angela Quisumbing Co-founder
- 2. Social Marketing Defined? Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual. This strategically oriented discipline relies on creating, communicating, delivering, and exchanging offerings that have positive value for individuals, clients, partners, and society at large. -Social Marketing Quarterly Social marketing injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions with publics. -Shannon Paul, Very Official Blog Connecting and engaging with people, your audience on a regularly basis!
- 4. Why you need to get social? Etiquette Engage Establish partnerships! Ask the experts!
- 5. What you need to get social • Goals • A plan • Content Strategy o Frequency o Topics o Editorial Calendar • Secure your social accounts • Secure your domain for your website • Start a Blog
- 6. What you need to get social Personality •Be transparent! •Be yourself!
- 7. How to use social media • Know your audience • Engage with your customers & potential partners • Create Value • Schedule your content • Monitor and listen • Measure - what is working • Do what makes sense for you
- 8. What to post • News • Products/Services • Articles • Events • Photos • Relevant • Testimonials information • Quotes • Gratitude • Giveaways • Special Sales
- 9. Free Social Media Tools
- 11. Social Media Don’ts Start if you can't commit Think it's easy Use your numbers as a measurement tool Always self-promote Be afraid
- 12. Social Media Marketing Tips • Surround yourself with the experts online • IRL is still important • Integrate with traditional media • Let customers know where to find you • Be real • Be consistent • Be responsive • Be proactive
Editor's Notes
- #7: Finally… don’t be afraid to let your personality shine! People want to engage with other people…not robots!