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Social Media 101:
A New Kind of Social Networking
By Shannon R. Mouton
Social Networking
You
Friends
Friends’
friends
Mentors
Co-
workers
Interest
Groups
Nonprofit
Organi-
zations
Academic
Groups
Religious
Groups
Social
Groups
Social Places
Social
Platforms
Blogs
Micro-
blogs
Social
Networks
Multi-
media
Geo-
location
Chat
Rooms
Message
Boards
Online
Ratings
Social
Info
Getting Started
Join Groups
Observe
Make
Friends
Participate in
Activities
Tell People
Invite Others
to Join
Popular Social Places
Facebook
A social networking site
that allows users to
connect and engage with
other users through
personal profiles.
Twitter
A social network built on
micro-blogging, users post
and read “tweets,” text
messages containing no
more than 140 characters.
YouTube
A video-sharing site where users can upload,
view and share videos. Unregistered users
can watch videos, while registered users can
upload videos.
LinkedIn
A social networking site for people in
professional occupations that is
mainly used for professional
networking.
Pinterest
A pinboard-style photo-sharing
website that allows users to create
and manage theme-based image
collections such as events, interests
and hobbies.
Instagram
An online photo-sharing, video-
sharing and social networking service.
SlideShare*
A presentation-sharing site that allows
users to upload, view and share
documents, PDFs, videos and webinars.
*Slideshare is not considered a top tier social networking site; however
McKinney & Associates finds it useful for sharing information.
Same Ole Networking
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney passionately and skillfully practiced public relations
with a conscience for local, national and international organizations.
@mckpr
facebook.com/mckpr
youtube.com/mckinneypr

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Social Media 101