Social Media : 7 ways to engage talk leaders and readers

This document discusses 7 ways to engage with social media. It recommends observing social media conversations to understand how your audience talks about your brand. It suggests reaching out to influential social media users to build relevance. It also advises refreshing traditional PR tools by prioritizing engagement and empowering social media spokespeople. Finally, it proposes rewriting crisis plans to find and address issues being discussed on social media before they spread widely.