Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
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Social media algorithms prioritize the content users see in their feeds based on how likely they are to interact with it. Algorithms personalize the content for each user based on their past interactions and account follows. The algorithms of different social media platforms are unique but rely on machine learning and ranking signals, like user interactions, to determine what to display.
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
- 2. THIS IS WHAT HAPPENS IN AN INTERNET MINUTE
- 3. Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.
- 4. What is social media?
- 5. What percentage you think uses social media worldwide? A. 4.8 million people B. 1.8 million people C. 4.8 billion people D. 1.8 billion people
- 6. There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over- year.
- 7. Percentage of teens using social media? Surveys suggest that 90% of teenagers use social media. Due to both the prevalence of teens getting phones at a younger age combined with the addictive nature of social media, this results in many teens spending hours each day on social media.
- 8. Which do you think is the most usable social media platform? A. Instagram B. Facebook C. Youtube D. Tik-Tok
- 9. The Top 10 Social Media Platforms Worldwide 1. Facebook (2.96 billion users) 2. YouTube (2.51 billion users) 3. WhatsApp (2 billion users) 4. Instagram (2 billion users) 5. WeChat (1.31 billion users) 6. TikTok (1.05 billion users) 7. Facebook Messenger (931 million users) 8. Douyin (715 million users) 9. Telegram (700 million users) 10. Snapchat (635 million users)
- 10. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds.
- 12. It is based on how likely it is for every individual socia media user to like and interact with it. Algorithms are the reason why two social media users will not see the same content, even if they are followin the same accounts.
- 13. The algorithm of every social media platform is different, but they are all based on machine learning and a set of factors called ranking signals.
- 14. As the name implies, machine learning emphasizes the continuous learning of machines to solve problems like humans. Machine learning could enable automation of tasks, detection of patterns, and learning from historical data.
- 15. RANKING SIGNALS These are exactly what they sound like: signals used to rank the value of each individual piece of content for each individual user. Ranking signals are individualized because they are often based on your previous interactions with the app.