Social Media and Business, 4 10
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Jackie Reau's presentation outlines the importance of social media in business for brand awareness, customer service, and marketing strategies. It emphasizes integrating social media into daily operations, conducting competitor analyses, and developing engaging content while maintaining an active online presence. The document also highlights specific tactics for utilizing platforms like Facebook, LinkedIn, and YouTube effectively.
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Social Media and Business, 4 10
- 1. Social Media & Business Presented by Jackie Reau, Game Day Communications [email_address] Twitter: gamedayjreau
- 3. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
- 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
- 6. Why should you use social media in business Creates ambient awareness of your business, organization and/or events Go direct to your clients with your key messages Use it for competitive intelligence Customer service Cut budget items as printing, postage, etc.
- 7. You & social media Many HR managers are using social media in the recruitment process to determine qualified applicants Use social media to position yourself favorably Monitor “your” brand with Google You can’t delete negative references but social media helps “push” them down to other pages Reinvent yourself using social media to draw interest to you and your passion(s)
- 8. Getting started Purpose/objective Marketing/positioning/branding Customer service engagement Retrain your brain Incorporate social media into your lifestyle Develop a strategic yet spontaneous editorial schedule for your social media conversation Recruit and train your staff, colleagues to help Educate your customers/clients on where to find you and how to use social media with traditional efforts
- 9. Planning your strategy Conduct an analysis on your competition to gauge how they are using or if they are using social media Conduct an internal audit on who is using social media within your audience to determine your reach Create a social media team to help execute your strategies
- 10. Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
- 11. Create and share your social media network Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
- 12. Tricks for Facebook Create a fan page for general consumer use and a group for specific consumer use Add applications Presented by Jackie Reau, Game Day Communications
- 13. Create, connect and manage your community Search for industry influencers based on key words in Twitter, Linkedin Use personal notes with your invitations Use free applications to engage your community Tweetdeck for Twitter Add yourself/organization to www.wefollow.com to connect with like-minded people Tag social media content like you would Google Presented by Jackie Reau, Game Day Communications
- 14. Tricks for Linkedin Make sure your profile is at 100% completion Add a personal note to invite people into your network Complete your corporate profile Use groups to share information, grow your network Add applications to your page, i.e. slideshare.net Maintain the page Presented by Jackie Reau, Game Day Communications
- 15. Tricks for Youtube Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content Presented by Jackie Reau, Game Day Communications
- 16. Tricks for Youtube Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content Presented by Jackie Reau, Game Day Communications
- 17. Tricks for Youtube Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content Presented by Jackie Reau, Game Day Communications
- 18. Measurement Create a quarterly scorecard to add to your marketing matrix Web site traffic Facebook Fan Page fans, offers, engagements Twitter followers, engagements Youtube views, comments Blog views, comments Response to exclusive offers with promo codes
- 19. Resources for staying fresh Mashable.com Socialmediab2b.com (blog) Google alerts with key words of industry interest HARO, Help A Reporter Out Your local Social Media Breakfast WOMMA, Word of Mouth Marketing Association