Social Media Barometer by Martin Waxman
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This document summarizes Martin Waxman's presentation at the PRSA Western District Conference on April 19, 2013. The presentation focused on trends in social media and how public relations professionals need to adapt. Some of the key trends discussed include the impact of semantic search on serendipity, a growing generation gap in social media use, the increasing mobility and connectivity of audiences, and the need for PR to take a leadership role in digital-first communications. The presentation highlighted three ways for PR to adapt: through strategy, training, and content development.
Social Media Barometer by Martin Waxman
- 1. Social Media Barometer PRSA Western District Conference Mar$n Waxman April 19, 2013 © 2013 Martin Waxman. All rights Reserved. @martinwaxman #PRSAWDC
- 2. Good to meet you IRL tinwaxman @mar @martinwaxman #PRSAWDC
- 3. Search me… @martinwaxman #PRSAWDC
- 4. Search me… @martinwaxman #PRSAWDC
- 5. Search me… Ontogeny recapitulates phylogeny Is seman$c search the end of serendipity? @martinwaxman #PRSAWDC
- 6. The new genera$on gap @martinwaxman #PRSAWDC
- 7. I’d like that to go Mobility means never having to say you can’t reach me @martinwaxman #PRSAWDC
- 8. The face of new media We do the programming but we don’t get paid @martinwaxman #PRSAWDC
- 9. Digital first Beyond publicity… Time for PR to lead @martinwaxman #PRSAWDC
- 10. …puPng things in focus @martinwaxman #PRSAWDC
- 11. How we get there 1. Strategy 2. Training 3. Content @martinwaxman #PRSAWDC
- 12. Barometer 1. Search me – semantic search…is it the end of serendipity? 2. Generation gap – 35 is the new dividing line 3. I’d like that to go– mobility means our online connections are always with us 4. Face of new media – we’re the programmers yet we don’t get paid 5. Digital first communications – media’s adapting. PR can no longer sit idly by… @martinwaxman #PRSAWDC
- 13. @martinwaxman #PRSAWDC
- 14. Contact: Martin Waxman [email protected] Blog: myPALETTE Twitter: @martinwaxman Inside PR @martinwaxman #PRSAWDC