Social Media Business Marketing Hub Spot
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Mike Volpe's presentation discusses the importance of social media in business marketing, emphasizing its role in inbound marketing and customer interaction. The document outlines three types of social media—share, publish, and network—and provides marketing tips for each type. Additionally, it highlights measuring results and the effectiveness of social media as a means of connecting with audiences and building community.
Social Media Business Marketing Hub Spot
- 1. Social Media & Business Marketing Mike Volpe g VP Marketing HubSpot
- 2. Agenda 1. Why 1 Wh is Social Media Important? 2. Social Media State of Mind 3. 3 Types of Social Media 4. Measuring Results
- 4. People Blocking Marketing Can Spam Act Signed into Law
- 5. People Don’t Need Marketing
- 6. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission
- 7. What is Social Media? Wikipedia: “Social media is an umbrella term that defines mbrella the various activities that integrate technology, social interaction and the construction of interaction, words and pictures.” Mike Volpe: “It’s media (content that is published) with a social (anyone can add to it) component.” component.
- 8. Social Media is Inbound Marketing • Social Media helps with SEO ith • Social Media promotes your Blog • Social Media is Permission Centric • The conversation has already started…
- 9. Agenda 1. Why 1 Wh is Social Media Important? 2. Social Media State of Mind 3. 3 Types of Social Media 4. Measuring Results
- 10. “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space
- 11. Business Cocktail Party Advice • Meet people and start con ersations conversations • Answer questions – help others • Ask questions – trust others’ advice
- 12. Social Media = Cocktail Party • Become a real member of the community • Add value to the community • Ask and answer questions • More effective than live cocktail parties • No boundaries of time or space • Other people can listen in easily
- 13. Agenda 1. Why 1 Wh is Social Media Important? 2. Social Media State of Mind 3. 3 Types of Social Media 4. Measuring Results
- 14. 3 Types of Social Media Share Publish Network
- 15. Social Media: Publish • Everyone can publish anything for everyone
- 16. Marketing Tips for SM-Publish • P blish “E er thing you ha e an here you Publish: “Everything o have anywhere o can” • Monitor what others publish, promote it • Empower your customers to publish
- 17. Publish What You Have • SolidWorks: 100+ Videos on Website • P blished on Yo T be No Promotion Published YouTube, • 10,000+ Views / Month
- 20. Empower Customers to Publish • Hacking Netflix – Blog run by customer / fan • Top 1% of all websites, Top 0 25% of blogs ebsites 0.25%
- 21. 3 Types of Social Media Share Publish Network
- 22. Social Media: Share • Anyone can promote anything to everyone
- 23. Marketing Tips for SM-Share • Monitor what’s being shared abo t you hat’s about o • Find where your audience hangs out • Promote your content and other content • Produce content your audience will love
- 24. Monitor What’s Being Shared
- 25. Del.icio.us for Market Research
- 26. Where Does Your Audience Hang Out Name Overview Stats Demographic Good For: Del.icio.us Community saves 2 million registered users Somewhat young, Most companies. ( (Yahoo) ) and shares web technical and web‐ Del.icio.us has broad bookmarks 2 million visitors / mo. centric, but growing in audience, but skews reach toward people interested in media g and blogs Digg Community 18 million visitors/ mo Young males working in Offbeat news, politics, submits and votes technology. stories about Internet, on news stories 4 million registered users 94% male Web2.0, technology, 88% are 18‐39 pp , g , Apple, design , web 64% income >$75k design, environment 39% blog StumbleUpon Community 4 million registered users Because you can segment All companies. submits and votes by lots of interest areas, y , You can get traffic g on web pages, 1 million visitors/ mo. almost anything works with even one vote, then people visit well on StumbleUpon and you don’t need to pages based on (people use the service be a power user to do number of votes g ) without visiting website) well. http://www.doshdosh.com/list-of-social-media-news-websites
- 28. Content Your Audience Loves Content Description Result GoDaddy s 16‐Step GoDaddy's 16 Step Blog Article on Blog Article on 695 Diggs and thousands of 695 Diggs and thousands of Checkout: Brainless Blog.HubSpot.com web visitors Marketing At Its Finest? Website Grader Interactive tool that Over 3,000 Del.icio.us provides a free marketing bookmarks and over and SEO report 250,000 unique websites submitted b i d Social Media Webinar Webinar for marketing Over 1,500 registrations, professionals on social professionals on social promoted for free by other promoted for free by other media and marketing bloggers
- 29. 3 Types of Social Media Share Publish Network
- 30. Social Media: Network • Anyone can connect with everyone from anywhere
- 31. Marketing Tips for SM-Network • Make friends • Find your existing connections • Network through groups • Add to your email signature, blog articles, bi or t il i t bl ti l bio profile… • B helpful Be h l f l • Answer questions • Share interesting content • Make connections
- 32. Agenda 1. Why 1 Wh is Social Media Important? 2. Social Media State of Mind 3. 3 Types of Social Media 4. Measuring Results
- 33. Blog Subscribers & Visitors
- 35. Inbound Links
- 36. Facebook Fans & Activity
- 37. Other Metrics • Video views on YouTube • Friends on Facebook or LinkedIn • Votes for blog articles • Posts in forums • Questions answered on Yahoo Answers
- 38. Traffic, Leads and Customers Visitors Leads Customers StumbleUpon 1,892 12 0 LinkedIn k d 834 72 2 Facebook 511 8 1
- 40. Inbound Marketing System Content SEO Management Blogs Landing Social Pages Media Lead Intelligence CRM
- 41. Getting Found: On-Page SEO Keyword Grader • Determine what k D i h keywords tod optimize your pages around based on relevance, search volume, and how difficult it will be to rank on the first page of Google • Identify critical long tail words (high conversion rates, low competition) • Monitor your rank against competitors for each keyword/phrase • Determine the specific page on y your site that is ranking for each g keyword(phrase) and how to make further improvements
- 42. Getting Found: Off-Page SEO Link Grader • Identify opportunities to generate more return from your existing links • Monitor your live inbound links and which inbound links are producing the most value for you • Aggregate your competitors inbound links to discover new link building opportunities that you have not taken advantage of
- 43. Getting Found: Blogosphere Blogging • Enable E bl easy, natural process to l consistently update content on your site, achieve more frequent search engine crawls, and improve authority i th it • Develop an audience of email and RSS subscribers • Attract more inbound links (“link ( link bait”) • Write keyword rich content to attract more high conversion rate traffic
- 44. Getting Found: Social Mediasphere
- 46. HubSpot Methodology and Consulting • Our Internet Marketing Consultants are experienced in all aspects of online marketing and specifically trained on HubSpot's products and HubSpot s methodologies • Consulting sessions focus on these topics based on the specific needs of the client
- 47. HubSpot Training Materials and Resources
- 48. HubSpot Demo? • H bSpot starts at $3500 / year HubSpot ear • Let us know if you want to see a demo
- 49. Thank You! Let s continue the discussion! Let’s continue the discussion! www.HubSpot.com/SMW Leave a comment on the blog article. Mike Volpe VP Marketing HubSpot 1-800-482-0382 x2 [email protected]