Social media class 3
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The document summarizes various social media tools and platforms discussed in a class about social media marketing beyond the major platforms. It covers Novell communities, blogs, technical communities, social bookmarking, and multimedia platforms. For each topic, it provides examples like LinkedIn, Facebook, Twitter, Novell forums, WordPress, Slashdot, Toolbox, Digg, Delicious, Reddit, StumbleUpon, Slideshare, and Flickr.
Social media class 3
- 1. Class 3: Best of the rest Joe “Zonker” Brockmeier, Kim Groneman, and Frank Days January 2010
- 2. Agenda • Homework review • Novell communities • Blogs • Exercise • Technical communities • Bookmarking • Multimedia 2 © Novell, Inc. All rights reserved.
- 3. Classes Class 1: Intro to Social Media Marketing Class 2: Social Media – The Big Three Class 3: Best of the Rest Class 4: Tips, Tricks and Tools 3 © Novell, Inc. All rights reserved.
- 4. Social Media Framework Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals? 4 © Novell, Inc. All rights reserved.
- 5. • Ask a question on LinkedIn, Facebook or Twitter • Join one new network • Post one piece of content 5 © Novell, Inc. All rights reserved.
- 6. Novell Communities 6 © Novell, Inc. All rights reserved.
- 7. 7 © Novell, Inc. All rights reserved.
- 8. Novell Hosted Communities • User to User Discussions – Novell Forums: ~73,000 members > Growing at ~100 new members/day – openSUSE Forums: ~40,000 members • Content Sharing & Collaboration – Cool Solutions: 40,000+ members www.novell.com/communities 8 © Novell, Inc. All rights reserved.
- 9. Novell's Community History 1985 – The Source 1986 – CompuServe 1996 – GW Cool Solutions 1997 – Internet (NNTP news server) 2001 – Basic HTTP (web) front end added Today – PHP based web front end with NNTP backend 9 © Novell, Inc. All rights reserved.
- 10. Why we have Novell communities? 1875 – 2010 Thank you Mr. Bell for 134 wonderful years. Isn't there something Better? Bring back the party line! 10 © Novell, Inc. All rights reserved.
- 11. Tradition Just because you've always done it that way doesn't mean its not incredibly stupid. 11 © Novell, Inc. All rights reserved.
- 12. Why we have Novell communities? • Communication – What does the customer want? – What's wrong > More post FCS defect reports than all other sources combined > Fast issue identification – What's right (Who's gonna pay $600 for that!?!) • Customer Satisfaction / Retention – Future revenue & attract new customers – Real world vs. company line > It's an integrated world 12 © Novell, Inc. All rights reserved.
- 13. The Wisdom of Crowds 1906 // Francis Galton 13 © Novell, Inc. All rights reserved.
- 14. Novell's Community Model User Community --Thousands User Community Thousands 14 © Novell, Inc. All rights reserved.
- 15. Novell's Community Model Volunteers ~35 Novell Knowledge Partners (approx. 25) Enthusiasts & Influencers 15 © Novell, Inc. All rights reserved.
- 16. Novell's Community Model Private Private Public Novell 4 Technical 16 © Novell, Inc. All rights reserved.
- 17. Novell's Community Model Lurkers - ? 17 © Novell, Inc. All rights reserved.
- 18. Blogs 18 © Novell, Inc. All rights reserved.
- 19. Blogs 101 • “Blog” is a really broad term – it covers any Web site with a series of chronological updates. • Updates can be text, audio, and/or video. • Blogs are conversations. Good blogs are two-way communication, not broadcast. 19 © Novell, Inc. All rights reserved.
- 20. Why Blog? • Establish “thought leadership” • Reach new audiences • Influence the influencers • Inexpensive and effective if done right • Communicate directly with your audience • Build trust • Measure success 20 © Novell, Inc. All rights reserved.
- 21. Content that Matters • Write for the Web – Headlines and ledes matter – Short is better: Don't be afraid to break it up – Broad strokes: Write for skimmers, not readers • Conversational trumps corporate • Ask yourself “would I bookmark this?” • What are you giving the reader? • Timeliness matters: Blogs are real-time • Perfection is not expected or required, but honesty is 21 © Novell, Inc. All rights reserved.
- 22. Building Your Audience • Blogging is a marathon... • Be generous • Be useful • Stir the pot • Go beyond your blog 22 © Novell, Inc. All rights reserved.
- 23. Tools • WordPress • Twitterfeed.com • Posterous • Bit.ly 23 © Novell, Inc. All rights reserved.
- 24. Example Blogs • Seth's Blog (Seth Godin) http://sethgodin.typepad.com/ • 451 CAOS Theory http://blogs.the451group.com/opensource/ • Signal vs. Noise (by 37signals) http://37signals.com/svn/ • O'Reilly Radar http://radar.oreilly.com/ 24 © Novell, Inc. All rights reserved.
- 25. Exercise 25 © Novell, Inc. All rights reserved.
- 26. In groups of 4 discuss: • What programs are less effective today? Why? • Where can we add social media? 26 © Novell, Inc. All rights reserved.
- 27. Technical Communities 27 © Novell, Inc. All rights reserved.
- 28. Why are there technical communities? • IT people like to discuss, share and opine • Place to learn • Gather info for puchases 28 © Novell, Inc. All rights reserved.
- 29. Why should we care? • Very active/vocal • Read alot • Care about what peers have to say 29 © Novell, Inc. All rights reserved.
- 30. Slashdot • “News for nerds” • Submit and rank stories • Very technical 30 © Novell, Inc. All rights reserved.
- 31. Toolbox • Started as whitepaper site • Now a tech community • Lots of social media features • Very technical 31 © Novell, Inc. All rights reserved.
- 32. Social Bookmarking 32 © Novell, Inc. All rights reserved.
- 33. What are social bookmarks? Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources Source: Wikipedia 33 © Novell, Inc. All rights reserved.
- 34. Why should you care? • Traffic – Digg: 40 million visitors – Reddit: 5 million – Stumbleupon: 5 million • Rapid sharing • Link building Creative Commons attribution 34 © Novell, Inc. All rights reserved.
- 35. Digg • Leading social news site • General news • Vote or “digg” articles • Questions about neutrality 35 © Novell, Inc. All rights reserved.
- 36. Delicious • Social tagging • Can friend • Can mark as private • Acquired by Yahoo in 2005 36 © Novell, Inc. All rights reserved.
- 37. Reddit • Vote up or down • Acquired by Conde Naste/Wired in 2006 37 © Novell, Inc. All rights reserved.
- 38. Stumbleupon • Post links • People are served random pages • Based on interests 38 © Novell, Inc. All rights reserved.
- 39. Multimedia 39 © Novell, Inc. All rights reserved.
- 40. Types of sites • Photos • Slideware • Podcasts 40 © Novell, Inc. All rights reserved.
- 41. Why you should care • Different people learn in different ways 41 © Novell, Inc. All rights reserved.
- 42. Slideshare • Presentations • Tons of traffic • LinkedIn integration 42 © Novell, Inc. All rights reserved.
- 43. Flickr • Popular photo sharing site • Owned by Yahoo • Source of photos 43 © Novell, Inc. All rights reserved.
- 44. Podcasts • Audio file (MP3) • iTunes • Also podcast directories • Another place to syndicate content • 44 © Novell, Inc. All rights reserved.
- 45. Homework 45 © Novell, Inc. All rights reserved.
- 46. • Identify three potential social media projects • Articulate goals for each • Bring to class tomorrow 46 © Novell, Inc. All rights reserved.