Social Media - Equity Real Estate - Week 1
- 2. INTRODUCTION Thank you for considering Academy Mortgage to be your preferred local lender. Digital marketing is a big part of what we do today. These proven programs have made us the 1st CHOICE Home Loan Lender with hundreds of Realtors and Builders across the United States. We want to take this opportunity to introduce you to our company—who we are, what we do, and how we will support you. At Academy Mortgage, you—our Partner—are our top priority.
- 3. Search is now social Everything you do on your social media networks affects how your WEBSITE shows up in local search. • Top networks Realtors are using these days: • Facebook • LinkedIn • Twitter • Zillow • Yelp • Instagram • Pinterest • Google+ • Youtube/Vimeo • Trulia, Realtor.com, Redfin, etc.
- 4. OWN Social in 10 Steps
- 5. OWN Social in 10 Steps 1. Be Strategic 2. Location, Location, Location
- 6. OWN Social in 10 Steps 3. Search is now social 4. Bring your brand to life!
- 7. OWN Social in 10 Steps 5. Don’t Waste your Time 6. Don’t LOSE your head. Be Smart. * Social Signals
- 8. OWN Social in 10 Steps 7. Gather Feedback 8. 80/20 Rule
- 9. OWN Social in 10 Steps 9. Media is KING 10. Be Timely
- 10. Search is now social • What are you doing right now on social that is building your business? • What have you tried doing that hasn’t worked? • Is time a major issue?
- 11. Today’s Agenda Statistics • Boring Facebook: • Profile vs. Page. • Getting “Likes.” LinkedIn • The 10 steps to an “All-Star” profile
- 12. % Internet users by age
- 13. % of internet users active on social • 18-29 at 89% (gen Y aka millenials) • 30-49 at 82% (gen X) • 50-64 at 65% (boomers) • 65+ at 49% (boomers, silent) • $75,000 at 78% • 71% of online adults use Facebook • 22% use LinkedIn
- 15. What do we look for in a Realtor? • Someone who has Knowledge and Expertise (experience) • Someone who is a Good Negotiator (saves you money & time) • Someone who Communicates Effectively (and educates) • Someone who Connects Emotionally and Builds Trust Social media is an extension and a repository of the great things you are doing for your clients – but it does not happen on its own!
- 16. How can we find that via social? • BY DISPLAYING YOUR PERSONALITY – YOU BRING YOUR BRAND TO LIFE • READING CLIENT FEEDBACK • BY CELEBRATING YOUR ACCOMPLISHMENTS! • BY CREATING YOUR OWN CONTENT • FIND YOUR BRAND ADVOCATES AND BRING THEM TO LIFE • RESOLVE MISPERCEPTIONS THROUGH EDUCATION • HONE IN ON SPECIAL AREAS • SHARE EVENTS AND OTHER LOCAL NEWS STORIES • SOLVE PROBLEMS (DREAMING, INITIATING, SHOPPING, NEGOTIATING, TRANSACTING, OWNING)
- 17. Top of Mind