Social Media for a Medical Practice
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This document discusses the benefits of social media for both patients and doctors. It argues that social media supports democratization of knowledge by transforming people from passive consumers to active producers of content. The document also outlines one doctor's goals for their own social media presence and website, which are to share credible information, build an online community for patients and doctors, and enhance communication.
Social Media for a Medical Practice
- 1. Social Media why not? Randall V. Wong, M.D.
- 2. Social Media d Forum for disseminating information Trusted sources (the old word of mouth) Small or large audience Real time
- 3. Wikipedia Definition Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
- 4. Social Media Empowers both Patients and Doctors Improves knowledge Level playing field, no more “ivory tower.” Sy Syms “an educated consumer is our best customer.” How to integrate into your practice?
- 5. Evolution of Social Media Computer Cell Phone Email Text Messaging Social Media Mobile Devices We have been accustomed to sharing and obtaining information in real time
- 6. Internet Largest provider of the information we share People provide the content Who monitors the content?
- 8. “ Owns” 70% of internet traffic Largest URL in the world Largest advertising agency “ Relevance” Our patients need credible sources of information We need credible/relevant sources of information
- 9. www.RetinaEyeDoctor.com Blog/Web site Credible resource Target audience Patients with ARMD/DR Doctors Informational site regarding my practice of retinal disease
- 10. Goals for RetinaEyeDoctor.com Share information Build a “virtual” community based upon the needs of our patients and our own interests Use social media to improve communication between doctors and patients, and between doctors based upon credible/relevant information Enhance our “real” community
- 11. Social Media Can Build Your Practice First in our area to bring the medical community up to speed Follow me on Twitter “retinadoc” Linked In “randall wong” Facebook “randall wong” Email : R Wong@ R etina E ye D octor.com Cell : 301.580.3626
- 12. Already This Week JF - retinal detachment, last Sunday MR – concerns regarding ME and BRVO, would like to postpone treatment, worried. M – responded to post on Vitamins that save sight. These types of examples will only continue to increase as more and more people embrace the internet and social media.
- 13. What Can You Do? Visit www.RetinaEyeDoctor.com Read and subscribe Tell your patients Tell your colleagues Tell me what you need