Social Media for Business
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The presentation discusses the evolution and significance of social media for businesses, highlighting its history, strategies for implementation, and measurement tools. It emphasizes the importance of engaging with customers, setting clear goals, and utilizing various platforms effectively. Notable examples of successful social media strategies by companies like Dell and Starbucks demonstrate the potential for generating sales and fostering customer relationships.
Social Media for Business
- 1. Social Media for Business Designed by Presentation Advisors, in conjunction with M80
- 2. Disclaimer: from Presentation Advisors Thanks for viewing! This presentation was originally designed in the summer of 2010. As we all know, the internet (in particular social media) moves at an alarming pace. I hope to update this (some day), but until then, please note that this information may be a little dated. However, the heart of the story will remain relevant for years to come. Don’t forget to say hi on Twitter and Facebook!
- 4. Before the Internet, " we used to gather to share our passions
- 6. Now, social media is…
- 7. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
- 8. Paid Earned Social Media Internet Advertising (Pages and Feeds) PPC – Search Word of Mouth Marketing Mobile Advertising User Forums News, PR, Sponsorships Announcements Blogger Paid Applications Relationships
- 9. Paid Earned Owned Social Media Brand and Product Internet Advertising Websites (Pages and Feeds) Mobile Brand and PPC – Search Product Websites Word of Mouth Marketing Proprietary Mobile Applications Mobile Advertising User Forums Customer Care Services News, PR, Sponsorships Proprietary Digital Announcements Content Blogger Paid Applications Proprietary Blogs Relationships
- 10. Who is doing it RIGHT ?
- 12. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
- 14. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need.
- 15. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customers through Social Media.
- 17. Starbucks gave their consumers a voice
- 18. Resulting in over 50,000 product ideas
- 19. One message before Social Media…
- 22. One message after Social Media…
- 23. The message is distributed across Social Media channels…
- 26. We have reach like never before…
- 27. We have reach like never before… …where businesses can embrace their customers.
- 28. How can a business implement a Social Media Strategy?
- 30. 1. WRITE DOWN 2. Specific business 3. Goals and 4. Objectives
- 32. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
- 33. 3. Build
- 34. Choose your channels wisely many!)! (t here are THE CONVERSATION PRISM by Brian Solis & JESS3
- 35. Set Your Home Base Blog, ! Corpor ate site, a ge, etc.! Fac ebook P
- 37. Use Your Channels to Engage and" Drive Traffic
- 38. 4. Engage
- 39. 4. Engage BUT HOW?
- 40. Make sure you comment on today’s blog post to win two free 8ckets! Ask Questions
- 41. Make sure you comment on today’s blog post to win two free 8ckets! Ask Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0
- 42. Make sure you comment on today’s blog post to win two free What are your 8ckets! thoughts on our newest product? Ask Likes/Dislikes? Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0
- 43. @Amanda_W – Thanks for reaching out! How can we help you today? Make sure you comment on today’s blog post to win two free What are your 8ckets! thoughts on our newest product? Ask Likes/Dislikes? Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0
- 44. Choose the right team to engage
- 45. Choose the right team to engage n is a m ust!! Passio
- 46. Partic ipate
- 47. Partic ipate ds dirty)! (G et your han
- 48. Timeliness and" Frequency
- 49. Timeliness and" Frequency Create a solid! content plan and stick with it!
- 50. Transparency
- 51. Transparency your cu stomers Let to sho w your in h umanity!
- 52. Connect
- 53. Connect conduit between Be the nce and y our audie aluable c ontent ! v and res ources!
- 54. Relevance
- 55. Relevance Before y ou link to sure it co n tent, make is relevan t and adds value to your au dience!
- 56. Connect …and NEVER SPAM! Be th e conduit betw een your nce and v aluable, audie evant con tent and rel re sources!
- 57. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
- 58. Social Media Channels Blogging Facebook Twitter (… just a few)
- 59. Active Worldwide Users X 500,000,000+ SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
- 60. 45,000,000,000 Pieces of content shared per month SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
- 61. 1,500,000 Local businesses with active Facebook pages SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
- 62. Creating more than 5,300,000,000 fans SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
- 63. Coca-Cola Fan Page – 14,000,000+ fans
- 64. 156,000,000+ " registered users SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 65. 5.4 Billion+ updates per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 66. 31% of users" follow a brand SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 67. 7,800,000+ brand recommendations per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 68. September 2010: 144,200,000 viewers SOURCE: COMSCORE.COM – OCTOBER 2010
- 69. Users: 100+ videos per viewer SOURCE: COMSCORE.COM – JUNE 2010
- 70. Most Searched: Google #1, YouTube #2
- 71. Social Media Tools and Applications
- 72. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM
- 73. Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM
- 74. Update RSS Listen TweetDeck Alltop & Connect Co-Tweet AddThis Monittor Seesmic MuckRack TweetGrid Hootsuite Tweetake Mr. Tweet TwitterFeed Twitter Karma Disqus Refollow IntenseDebate Twellow FriendFeed Wefollow Ping.FM
- 75. Update RSS Listen Image TweetDeck Alltop & Connect Tube Mogul Co-Tweet AddThis Monittor Ustream Seesmic MuckRack TweetGrid JustinTV Hootsuite Tweetake Mr. Tweet Twitcam TwitterFeed Twitter Karma Blip.TV Disqus Refollow Twitpic IntenseDebate Twellow FriendFeed Wefollow Ping.FM
- 77. You can measure: Reach Conversations Frequency and Transactions and Traffic Sustainability Influence Sentiment
- 78. With tools like: Alexa Social Mention Blogpulse Technorati Compete Twittermeter InsideFacebook YouTube " Quantcast Insight
- 79. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made " every day that eventually " add up to a major shift.” - Jay Baer
- 80. Thank You! Make sure we connect: Twitter.com/Story_Jon Linkedin.com/in/JonMThomas Facebook.com/PresentationAdvisors www.presentationadvisors.com
- 81. Designed by www.presentationadvisors.com
- 82. Engage image courtesy of greekadman on Flickr → h#p://www.flickr.com/photos/99037763@N00/2314463032/ Vintage Computer image courtesy of Sunfox on Flickr → h#p://www.flickr.com/photos/sunfox/4260782551 Pink Dell image courtesy of Pink Sherbert Photography on Flickr → h#p://www.flickr.com/photos/40645538@N00/1482848501/ Reaching Hand image courtesy of Ivan Cabera on Flickr → h#p://www.flickr.com/photos/gatobito/2632268048 Hand in Hand image courtesy of mcdarius on Flickr → h#p://www.flickr.com/photos/mcdarius/4718225577 Old Paper Texture image courtesy of ImageAbstrac8on on Flickr → h#p://www.flickr.com/photos/45678931@N05/4246976601/ Listen image courtesy of b-‐learn on Flickr → h#p://www.flickr.com/photos/12445603@N00/27034367/ Audience image courtesy of Today is a Good Day on Flickr → h#p://www.flickr.com/photos/40055757@N00/3668051585/ Child Ea8ng image courtesy of Mait Juriado on Flickr → h#p://www.flickr.com/photos/40326422@N00/4286069709/ Glass BoWle image courtesy of jk+too on Flickr → h#p://www.flickr.com/photos/11851864@N06/3661974157/ All logos or brand references are copyright of their respec8ve owners Concept and content developed by M80 (m80im.com) and Jon Thomas
- 83. Social Media for Business