Social media for business success spring 2017

Kani Bassey
Follow me: @mc_kanipr
ITI-253 Faculty
WDCE
Social Media for Business Success:
Instagram, Pinterest, & YouTube

Course Description
Instagram, Pinterest, and YouTube are the hottest and fastest
growing social networks. Learn how to take advantage of these social
networks to engage your audience and grow your business. Build a
fun and engaging Instagram account, Increase your brand presence
and drive traffic to your site using Pinterest as a marketing platform,
and leverage the power of online video to establish and retain an
audience.

Instagram Objectives
After our two-day workshop attendees will:
• Learn how to increase your brand presence and drive
traffic to your site using Instagram.
• Integrate Instagram to your marketing plan.
• Have a complete business Instagram profile to
showcase to potential customers or clients.

Instagram
photo-sharing app for smartphones.
 Tell a story with your
images
 Host photo contests
 Market your brand using
#trends
 Use #hashtags to track
how photos are shared

Common Instagram Terms
 Photos are posts.
 Captions are text added to your post.
 When people you follow post a photo, it will appear in your
feed.
 Filters give your photos a unique or artistic look
 Any word in your posts caption that is preceded by a
pound sign is called a hashtag

Instagram
Marketing and Content Strategy
 Determine your objectives
 Conduct customer service.
 Use direct and group
messaging.
 Create a contest.
 Target your fans by
location and
demographics.
 Avoid images that are too
busy.
 Create short fun videos or
“shout outs”.
 Use Later to schedule your
posts.
 Use http://statscannon.com/
for free analytics.

Instagram Privacy Settings
 By default, the photos and videos you share on Instagram
are completely public.
 You can make them private by going to your Profile, tap
Edit Your Profile, then turn on Posts are Private.

Instagram Lab: 2:00
Enhance your Instagram app to include your website,
profile image, and about section.
Download and use Later (previously Latergram.me)
Create a Stats Cannon account to review and understand
your analytics http://statscannon.com/
@mention a classmate
Link to your website or blog

Pinterest Objectives
traffic to your site using Pinterest .
• Integrate Pinterest to your marketing plan.
• Have a complete business Pinterest profile to showcase
to potential customers or clients:
http://business.pinterest.com

Pinterest
“Pinterest is a visual bookmarking tool that helps you
discover and save creative ideas.” (Pinterest, 2016)
 Infographics
 Contests
 Analytics
 Secret boards

Common Pinterest Terms
 A pin is a visual bookmark that links from Pinterest to
another website.
 A pinboard is where you'll save related pins.
 Followers are Pinterest users who follow your pins. Your
new pins appear on their home page.
 Pinners are Pinterest users.
 Saving is when you save a pin you discover on Pinterest
to one of your own pinboards.
 A source link is the URL of the website where a pin
comes from.

Pinterest Lab: 2:00
Enhance your Pinterest page to include your website,
Optimize pin images and design
Add and follow Pinners
Build a minimum of 3 boards
Set up rich pins with 5 pins each
Add your Pinterest to your website or blog

Pinterest
 Taller images encourage
more pins.
 Use descriptions in your
pins.
 Drive pin traffic to your
website.
 Use secret boards to
collaborate with clients
 Pin images from your own
web & blog site.
 Use “change cover” to
select attractive boards
 Pins should be minimum of
110x110px
 Horizontal width images
max out at 735px

YouTube Objectives
traffic to your site using YouTube .
• Integrate YouTube to your marketing plan.
• Have a complete business YouTube profile to showcase
to potential customers or clients.

YouTube Brand Identity
• Have a point of view in your video/identity.
• Be consistent in your videos.
• Connect by commenting, liking and sharing videos.
• Keep your audience coming back by uploading yonew
videos
• Be authentic

YouTube
A free video sharing website
 SEO benefits with linking
YouTube to Google+
 Relevant channel
keywords to increase
visibility.
 Fan finder free exposure
 Playlists

Before we start with the YouTube
Let’s make and share a video!
• Use your Android, Tablet or iPhone to create
a small clip
• Upload images into PowerPoint and save as
a .Mov file
• Video should be prepared for uploading to
YouTube

YouTube Account
It is tied to Google:
• Click the blue "Sign In" button at the top-right corner of
the screen.
• Click the red "Create New Account" button in the upper-
right.
• Upload your video to the right of the search bar
‒ Select public or private for your video

YouTube Channel
Change the look in channel settings:
• Upload a file or select a color.
• Add a full channel description
• Add tags for the channel to be searchable
• Customize your url.
• Designate what your user sees and what activities are
displayed

Common YouTube Terms
 A trending video is a video that has become popular in a
short amount of time.
 Creative Commons is a portion of copyright law that lets
you know what can be used in public videos:
https://support.google.com/youtube/answer/2797468?hl=en
 Channel Keywords determine how your videos are found
in searches and categorized.
 Vlogs are video blogs
 Metadata description and information that you enter which
will allow your video searchable

YouTube
 Focus on quality. High
definition video is at least
720p.
 Use free music and
sounds:
youtube.com/audiolibrary
 Create a teaser piece.
 Consider the right length
of your message.
 Include branding
watermarks to your videos
 Post consistently and
regularly
 Use deliberate
capitalization to highlight
content.
 Write effective video
descriptions

YouTube Editor-the quick way
 Click upload and click edit (scissors).
 Drag videos that you have to the timeline area and trim
or change the duration of your video
 Enhance by adding text for title
 Split the clip using the scissors to have 2 clips
 You can add background music
 Name and publish your video

YouTube Settings
 Select your profile picture in the top-right corner of
YouTube and select the gear icon to get to the Account
Settings page.
 Control how you view your videos with custom playback
controls: https://www.youtube.com/account_playback
 Any videos you like and your created playlists is visible to
everyone. To keep this information private, go to the
Privacy settings, check the boxes next to these options,
and select Save.

YouTube Lab: 2:00
Enhance your YouTube page to include your website,
Create a custom video thumbnail (see page 146 for
instructions)
Create Association website annotations (see page 140 for
set up instructions)
Collaborate with a partner in class by adding each others
channels and appearing in each others video.
Embed your YouTube widget onto your blog or website.

Additional Resources
Pinterest based strategy:
https://www.marketingsherpa.com/article/case-
study/inbound-marketing-via-pinterest
Marriott gives customers loyalty points for social sharing:
http://www.digitaltrainingacademy.com/casestudies/2014/0
5/marriott_offers_loyalty_points_for_social_shares.php
Birchbox on Instagram: Getting their brand infront of
potential customers
https://www.facebook.com/business/a/birchbox-on-
instagram

Kani Bassey, Social Media Strategist
Montgomery College WDCE
240-567-5348
Kani.bassey@montgomerycollege.edu
www.kanibassey.com

Social media for business success spring 2017

Social media for business success spring 2017

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Social media for business success spring 2017