Social media for change: inspiring Millennials to take real-world action | Digital tools and channels conference | 19 October 2017
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James Sancto, co-founder and CEO of We Make Change, discusses the impact, accessibility, and experience desires of millennials and Generation Z regarding charitable giving. He emphasizes the importance of connecting young individuals with charities that address their causes and highlights their preferred social media platforms for engagement. The presentation also outlines the supporter journey and community-building as essential factors in mobilizing millennials for social change.
Social media for change: inspiring Millennials to take real-world action | Digital tools and channels conference | 19 October 2017
- 1. JAMES SANCTO CO-FOUNDER & CEO, WE MAKE CHANGE SOCIAL MEDIA FOR CHANGE Inspiring millennials to take real world action
- 2. WHY AM I HERE?
- 3. WHAT IS A MILLENNIAL?
- 4. Born between Generation Y: 1981-1991 Generation Z: 1992-2002 A TIME OF LIFE WHAT IS A MILLENNIAL?
- 5. What do they want? 1. Impact 2. Accessibility 3. Experience A STATE OF MIND WHAT IS A MILLENNIAL?
- 6. • Clear organisational purpose • Giving what they can 1. IMPACT
- 7. To give you the power to change the world. PURPOSE Connect people with the charities fighting for the causes they care about. HOW 1. IMPACT
- 8. • Money poor • Skill rich • Connected GIVING WHAT THEY CAN 1. IMPACT
- 9. • Money – Less likely to donate than other age groups • Time – Volunteering highest among students (23%) – Protesting and petitioning (61% of Gen Z) • Things – Less likely to give things than other age groups HOW IS THIS REFLECTED IN CHARITABLE GIVING? CAF UK Giving 2017 www.cafonline.org/docs/default-source/about-us-publications/caf-uk- giving-web.pdf?sfvrsn=8
- 10. • Find them • Find you 2. ACCESSIBILITY
- 11. • Facebook • LinkedIn • Twitter • Instagram • Snapchat FIND THEM 2. ACCESSIBILITY
- 12. Generation Y • Facebook 33% • Instagram 22% • Snapchat 16% FAVOURITE SOCIAL NETWORKS Generation Z • Instagram 25% • Facebook 24% • Snapchat 23% Sprout Social: The Social Generations Report https://sproutsocial.com/insights/data/q1-2017/#Network-Preferences
- 13. • Communities - Online and offline • Dedicated websites • People wanting to make a difference FIND YOU 2. ACCESSIBILITY
- 14. • Supporter journey • Community 3. EXPERIENCE
- 15. SUPPORTER JOURNEY ADAPTED FROM HARVARD BUSINESS REVIEW https://hbr.org/2015/11/competing-on-customer-journeys Desire Awareness Consider Support Enjoy Advocate Bond
- 16. INTERNAL PROCESSES TASK MANAGEMENT INTERNAL COMMUNICATION GETTING STUFF DONE
- 17. SUPPORTER JOURNEY ADAPTED FROM HARVARD BUSINESS REVIEW https://hbr.org/2015/11/competing-on-customer-journeys Desire Awareness Consider Support Enjoy Advocate Bond
- 18. COMMUNITY 3. EXPERIENCE • Common mission • Social – online & offline • Events • Perks
- 20. Rick O’Neill PR Officer, We Make Change #MILLENNIAL J
- 21. 1. Impact 2. Accessibility 3. Experience SOCIAL MEDIA FOR CHANGE
- 23. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 24. Digital tools and channels: make the most of your digital presence 19 October 2017 London #charitydigital Sponsored by