Social Media for Hospitality
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The document emphasizes the importance of social media for venue and event promotion, highlighting how individuals like Joe utilize platforms for discovering and sharing experiences. It discusses strategies like 'solomo' (social-local-mobile) to enhance customer loyalty and engagement, and outlines effective pre-, during, and post-event promotional tactics. Overall, it stresses building lasting relationships with customers through social media interaction and innovative marketing strategies.
Social Media for Hospitality
- 1. Social Media for Venue and Event Promotion Growing Brands With Fans Presented by Rob Marlbrough, Co-Founder, CTO
- 2. Social Media Introduction Growing Brands With Fans A San Diego Magazine Top Tech Exec Award nominee, started Web Wizards Hosting in 1997, and co-founded Fandom Marketing and Minglestream tweetwall in 2011. We focus on social media marketing, WordPress, and throwing awesome social media powered events. Say hi on twitter: @DowntownRob Follow the brands: @FandomMarketing, @WebWizards, @Minglestream
- 3. Social Media Venue and Events Growing Brands With Fans A love story... starring social media, and your venue. Meet Joe. He's on his lunch, planning a dinner date with a girl he's meeting for the first time from match.com, and doesn't know where to go.
- 4. Social Media Venue and Events Growing Brands With Fans Joe asks his twitter followers for suggestions... He takes a few of those, checks out Yelp reviews, and decides on one that looks great. He checks out the restaurant web site, the online menu, and prices, making sure it's both date-worthy and budget-friendly. He uses OpenTable to make a reservation, and Google Maps for directions, sending the info to his date.
- 5. Social Media Venue and Events Growing Brands With Fans When he arrives, he checks in on Foursquare, and sees he unlocked a check- in special for a free appetizer with the purchase of two cocktails. Score! The date arrives, and they are seated, and he shows the Foursquare special to the server. His date is enjoying the resourcefulness, he's enjoying the discount, and they both enjoy the VIP treatment over a romantic meal and cocktails. He asks if she's on Facebook, and they connect during dessert.
- 6. Social Media Venue and Events Growing Brands With Fans Later that night, he posts about the Foursquare special on Facebook and Twitter, clueing his friends in. The restaurant retweets his post, sharing the great words with their followers. She sees his post, and comments on what a great night she had. Their friends ask about the amazing restaurant, and want to try it too. The restaurant becomes their anniversary destination, where they have friendly battles over Foursquare Mayorship, both enjoying the rewards.
- 7. Social Media Venue and Events Growing Brands With Fans They share their Instagram photos of their celebration, tag their location, with the restaurant congratulating them with a free dessert on their next visit. Without social media, this type of relationship between you and your various love birds isn't as easy, maybe impossible. Love your lifetime customers, and they'll love you right back.
- 8. Social Media Venue and Events Growing Brands With Fans SoLoMo... WTH? OMG. It's simply... Social - Local - Mobile But it's hard to do well, strategy is the key. Why SoLoMo is important to your business: • 28% of young adults use SoLoMo of some kind • Loyalty • Testimonials • Getting Discovered!
- 9. Social Media Venue and Events Growing Brands With Fans Six things you can do today to SoLoMo your business: 1. Be where your customers are online 2. Claim your locations on Foursquare, Yelp, Google Places 3. Listen to feedback from these services, plus twitter and blogs 4. Have conversations with customers, be thankful, look for trends in service issues, give recognition 5. Test offers on Foursquare, Yelp, focus on loyalty, not one-time foot traffic 6. Get rid of Flash web sites, not mobile or search engine friendly.
- 10. Social Media Venue and Events Growing Brands With Fans Event Promotion via social media Take the three-tiered approach... Pre-Event (The Head) The Event (The Body) Post-Event (The Tail)
- 11. Social Media Venue and Events Growing Brands With Fans Pre-event Promotion • Facebook event pages, encourage sharing • Unique Twitter hashtag, use in contests and giveaways • Influencer outreach, invitations • Celebrity tie-ins • Charity tie-ins • Make food and beverage packages available • Partner with transportation services like Uber, Car2Go
- 12. Social Media Venue and Events Growing Brands With Fans During the Event • Use a live tweetwall to bring social media into the space • Have your mobile photographers post to Instagram, Facebook, Twitter • Retweet attendee's photos and tweets • Run contests or giveaways live during the event • Use projectors and displays in multiple areas to tie rooms or locations together • Webcams for live streaming
- 14. Social Media Venue and Events Growing Brands With Fans After the Event • Schedule the sharing of event content throughout the next days or weeks, create a long tail of awareness • Use event photos and tweets to promote the amazing time everyone had • Promote your next event online with photos from the previous event • Use services like Animoto to create branded sharable video slideshows • Create a YouTube channel and post event videos
- 15. Any questions? Growing Brands With Fans @FandomMarketing FandomMarketing.com