Social media for job search and career advancement
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The document provides a guide on leveraging social media, particularly LinkedIn, for job searching and career advancement. Key topics include creating a professional profile, optimizing for search visibility, engaging in groups to establish authority, and using applications to enhance profiles while protecting privacy. It emphasizes the importance of a well-crafted profile, networking, and maintaining proper privacy settings.
Social media for job search and career advancement
- 1. Our Focus Is Social Media! Our Focus Is Social Media! Social Media Marketing Agency
- 2. Using Social Media for Job Search or Career Advancement
- 3. 1. How To Create A Professional Profile and BRAND yourself 2. Optimizing For Search On Google And LinkedIn 3. Using Groups To Make Connections, Become A Thought Leader/Authority 4. Using Applications And Sections To Enhance Your Profile And Connect Other Social Platforms
- 4. 1. A Professional Profile
- 5. Profile Photo No One Trusts This Guy This Is Not Much Better! Fun Personality Acceptable Perfect!
- 7. “Summary” Section Probably The Most Important Piece! Concise Clear Purposeful Your Personal Two Minute Elevator Speech Speak in 3rd SPECIALTIES Person Are Searchable!
- 9. Do You Deserve A Recommendation? ASK FOR ONE!
- 10. 2. Optimize Your Profile For Search
- 11. Settings--> Account--> Edit Public Profile
- 12. What’s Your URL? Pick Your FULL NAME for Search! Name Search on Google
- 13. Coming Up First Or Near Top : 1. Profile Is Public 2. URL Claimed 3. 100% Completed Profile 4. Activity: Debatable
- 14. The job you want/ how you want to 783,961 results be found If Being Found On LinkedIn For A Specific Keyword Search Is Important 8th position
- 15. Keywords Rule! LinkedIn Search Uses Profile Keywords
- 16. Keyword Stuffing
- 17. How To Find Out Where You Rank On LinkedIn For Terms YOU Want Look For Yourself, Mark What Page You Are On Add More Keywords To Your Profile Search Again And Repeat!
- 18. About Keyword Stuffing If Being Found Is Important, In Heavy Keyword Terms, You May Need To Stuff A Bit PRO CON Overstuffing Looks Get On First Page Unprofessional -YOU Have To Decide Which Is More Important -Ongoing Debate
- 19. 3. Using Groups The Most Important Aspect Of LinkedIn Build Trust Thought Leader/Authority Prospecting Up To The Minute Information Expands Your Reach Continuing Education Perfect for job search or Career advancement!
- 20. Groups To Join -Local: Dozens of Groups -YOUR Industry: Get exposure -Groups where a company you may want to work for are engaged -Job Board Groups
- 21. LinkedIn Is The “Professional” Social Platform BUT... It Is STILL A Social Platform! This Won’t Work Get Involved, Engage, Network
- 22. Active In Groups Do Not Spam! Add Valuable/Useful Information and LINK if you can Get Involved In Conversations Other Than Your Own! Continue The Conversation/ Reply To Posts
- 23. Now Connect! Can You BE Any More Impersonal? Include a PERSONAL Note!
- 24. 4. Using Applications And Sections To Enhance Your Profile
- 25. Let’s Do These
- 26. Add Sections! Sections Help Diversify Your Profile And Customize It For More Specific Uses and help DIFFERENTIATE yourself from the crowd
- 27. Add Applications! Applications Add More Functionality To Your Profile
- 28. Favorite App: The Home Feed: All Connections See This
- 29. Look for decision makers and “follow them” Follow the Company Re-Tweet anything interesting You can learn about company culture, and make a personal connection
- 30. Open public platform: Add personnel to your circles Engage in conversation with them Look for company page and engage
- 31. Find, LIKE and engage on their Fanpage -Exposure -Learn Company Culture -Post job opportunities
- 32. SUBSCRIBE to important people in your medium or to people within the companies you wish to work for Don’t “Add Friend” if you don’t know them they won’t respond :-)
- 33. Protecting Your Privacy Be sure all privacy settings on your social networks keeps private aspects private! Including images, friends, posts
- 34. Here is a picture that was posted on Facebook. 1-I don’t know David but I know a friend of his and I was alerted to this photo through his post. xxxxxxxxxxxxxxxxxx 2-This is a proud dad showing off his daughter’s new drivers license. ALL her personal info is here. (I blacked out the important stuff) xxxxxxxxxt xxxxxxxxxx xxxxxxxxxxx xxxxxxxx Facebook has switches that allow for: Only Me (Very Secure) Friends (Only your trusted friends) Friends of Friends. (open) Public (You are wide open!) USE THEM!
- 35. Google/Bing/Yahoo yourself! See what you find! As well, Google any USERNAMES you have used on bulletin boards etc...
- 36. Various personal search sites: Search yourself! www.zabasearch.com (basic public info) www.pipl.com (good indepth site) www.kgbpeople.com (medium info, but good) www.123people.com (basic public info) www.socialmention.com (really good) www.SNITCH.name (really good) www.copernic.com Software www.brbpub.com/free-public-records Public records www.bing.com/social (Social search only on Bing) www.waybackmachine.com (goes back to old website data)
- 37. Our Focus Is Social Media! Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: Slideshare.net/talkingfinger Facebook.com/TalkingFinger 203-491-0306