Social Media in Higher Education
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The document outlines a workshop by Rachel Strella on utilizing social media for student services. It covers various platforms, their user demographics, and benefits for higher education institutions, alongside suggested strategies for implementation. It emphasizes the importance of an action plan and collaboration among departments to enhance social media engagement and effectiveness.
Social Media in Higher Education
- 1. HACC Student Services Workshop Rachel Strella Strella Social Media www.strellasocialmedia.com
- 2. Today, we’ll discuss: Making the Shift to Social Popular Social Channels Why Use Social Media Top Colleges and Universities Using Social Media Departmental Ideas An Action Plan for Getting Started
- 3. Making the Shift to Social
- 4. Making the Shift to Social
- 6. The “Big Three” Facebook. Twitter. LinkedIn.
- 7. Facebook 1 billion users Great for sharing Consumer-based channel Largest age segment are those who are 21-24 followed by 18-20 Social media channel where most amount of time is spent
- 8. LinkedIn 200 million users Business-based channel Groups and advanced search top features Largest age segment are those who are 35-44 followed by 45-54 Strong opportunity to connect with decision makers
- 9. Twitter 200 million active users Real-time interaction ‘People-based’ channel 140-character limit Largest age segment are those who are 30-49 followed by 18-29 Power is in the retweet (RT) Hashtag “#”used to categorize content (ex: #FF = Follow Friday)
- 11. YouTube 800+ million users Entertainment/information- based channel Search tool & useful for SEO Largest age segment are those who are 18-34 followed by 35-49 Builds credibility as a ‘personal’ form of communication
- 12. Google+ 135 million users (69% male) Interface similar to Facebook Integrates with Gmail Draw: SEO & ‘hangouts’ Largest age segment are those who are 25-34 followed by 18-24 Users: marketers, engineers, web developers, and students
- 13. Pinterest 25+ million users (79% female) Photograph-based Online pinboard with categorized interests Largest age segment are those who are 25-54 Useful for showcasing products
- 14. Instagram 100 million users Photo-sharing app Largest age segment are those who are 18-34 Appeals to African Americans, Latinos & Urban Americans Useful for brand reinforcement/visual messages
- 15. Foursquare 30+ million users - most connected on the web Location-based service used for gaming Largest age segment are those who are 35-44 then 25-34 & 45-54 “Check-in” to locations to win prizes/badges
- 16. Cell Phones 87% of adults have a cell phone 93% of adults 18-49-years-old 85% of adults 50-64-years-old Nearly 60% of adults have internet on their phones 40% of that time is spent on a social networking site 80% send/receive text messages
- 18. Blogs 60% of companies have a blog Web-log: published information on the web Popular for driving traffic to websites, SEO, building credibility and community Niche blogs very popular
- 19. E-Newsletters Form of electronic communication sent via email Provides great analytics Generates TOMA Popular for those who don’t have social media or rarely use it as most have email
- 20. Why Use Social Media?
- 21. Why Use Social Media? The Social Network
- 22. Why Use Social Media? The Audience
- 23. Why Use Social Media? Recruitment
- 24. Why Use Social Media? Intercommunication
- 25. Why Use Social Media? Reach
- 26. Social Media in Higher Ed
- 27. Higher Ed Using Social Media Ohio University
- 28. Higher Ed Using Social Media University of Michigan
- 29. Higher Ed Using Social Media Temple University
- 30. Higher Ed Using Social Media Stanford University
- 31. Higher Ed Using Social Media Georgia Tech
- 32. Higher Ed Using Social Media Drake University
- 33. Higher Ed Using Social Media University of Florida
- 34. Higher Ed Using Social Media Arizona State
- 35. Higher Ed Using Social Media Notre Dame
- 36. Higher Ed Using Social Media John Hopkins
- 37. Higher Ed Using Social Media Vassar College
- 38. Ideas for Student Services
- 40. Athletics
- 42. Global Education
- 43. Financial Aid
- 44. Registration
- 45. Counseling
- 47. HACC’s Challenges Community college Multiple campuses Multiple departments Harrisburg not ‘major’ city
- 48. Suggestions
- 49. The Holistic Approach Develop a Focus Group Establish policies Become a campus listening post Facilitate communication among departments/campuses Enhance social media awareness & engagement Meet and report regularly
- 50. The Realistic Approach Create an Action Plan for Success Choose 2-3 channels:
- 51. The Realistic Approach Create an Action Plan for Success Consider 1-2 Ways to Build Awareness of Channels: • Other Marketing Outlets • Word-of-Mouth • Cross Referencing • Partnerships
- 52. The Realistic Approach Create an Action Plan for Success Determine 2-3 Short-Term (90-Day) Goals: • Build Audience • Increase Web Traffic • Generate Referrals • Establish Credibility • Increase Awareness • Reach a New Audience • Increase Engagement
- 53. The Realistic Approach Create an Action Plan for Success Brainstorm 2-3 Themes or Topics to Engage Audience: Ask Yourself: • What’s New? • What’s Interesting? • What Value Can I Provide? • Any Growth Opportunities? • How Can I Educate? • Timely Topics?
- 54. The Realistic Approach Create an Action Plan for Success Determine Needs for Executing Plan including Challenges: • Time • People/Staff • Social Media Knowledge • Technical Knowledge • Passion for Social Media • Training or Coaching
- 55. The Realistic Approach Create an Action Plan for Success List 1-2 Actionable Ways to Proceed and WHEN: • Institute a Social Media Plan • Familiarize Self with Media • Talk with Team/Staff/Superiors • Start a Focus Group or Committee
- 56. Connections & Resources Website and Blog: StrellaSocialMedia.com Facebook: Facebook.com/StrellaSocialMedia Twitter: Twitter.com/RachelStrella LinkedIn: LinkedIn.com/in/RachelStrella