Social Media Influencers Predictions 2009 By Trendsspotting

This document provides predictions for how social media will evolve in 2009. It summarizes that social media efforts will be led by passionate individuals within companies. Organizations will focus on meaningful engagement over quantity by targeting relevant bloggers and measuring customer service. Budget cuts may lead more companies to utilize low-cost social media options. New metrics are needed to better measure engagement and commitment on social platforms.