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Social Media Marketing

Fundamentals of Social Media
What is Social Media

“Any online media that allows users to interact with one another.”

Social Media is all about Conversation.
Social Media is mainstream
Social Media
Provides new marketing opportunities
The consumer is now in control of your brand
Can people find you?
Social Media
will be at the heart of marketing
Social Media
Is about LISTENING and PROVIDING VALUE.
Social Media
Is now a two-way road
Keep it simple!
Plan accordingly
Research. Educate. Get inspired.
Set your business goals & objectives.
Secure your brand’s online identity.
Set the ground rules.
Benchmark against your competitors.
Jump in and get started!
Listen!!!
Social Media Marketing is LISTENING
Social media Marketing
Listen FOR
Your brand.
Your product or services.
Industry Terms.
Social media Marketing
Social media Marketing
What differentiates your products and services?
Are you theNEW FISH in town?
Ask them: “How can WE help?”
.
EMPOWER them
They will happily tell others.
Gather FEEDBACK
Take Action !
Familiarize your BRAND
Your WEBSITE needs to provide value
It’s all about the consumers now.
Be transparent and authentic. People want to engage with you as a person. They
aren’t interested in talking to a ‘company’.
Assess
Set goals and objectives.
It will help measure your success.
Prioritize your business objectives
Identify your Goals
• Analyze the traffic on your site.
• Maintain a Company Blog.
• Monitor your Social presence.
Make your customers LOVEyou
Organize your information.
Report on a regular basis.
How to find time for social media marketing?
Build it into your daily routine
The internet never sleeps
Efficiency is key
A person with an intense interest in
participating in social networks may help you.
Start small and GROW it!
Three golden
Nuggets

•Social Media is mainstream.
•Social Media Marketing is about listening and providing
value.
•Social Media changes the way you market – forever.
Social media Marketing

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Social media Marketing