Social Media Marketing 2015 2016
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Syndacast is a performance-driven digital agency based in Bangkok, Thailand, recognized for exceeding ROI expectations since its founding in 2008. The document outlines key trends in social media marketing from 2015 to 2016, emphasizing the fast-evolving landscape and the prominence of platforms like Facebook, Twitter, and Instagram. Moreover, it discusses the growth opportunities in social media marketing, evolving user demographics, and the rise of niche networks alongside developments in social commerce.
Social Media Marketing 2015 2016
- 1. Social Media Marketing 2015 Moving Forwards
- 3. Company Summary Syndacast is a performance-driven digital agency headquartered in Bangkok, Thailand with strong presence in Singapore, Indonesia and India. Since it was founded in 2008, Syndacast has gained considerable recognition of delivering ROI beyond clients' expectations.
- 4. Syndacast Entities Singapore Jakarta Bangkok Team of 50 interactive experts Offices in Bangkok, Singapore New Delhi Office in 2016 Invoicing entity in Jakarta Delhi
- 7. Social Media Marketing Global Trends 2015 - 2016
- 8. The Social Media Landscape It’s fast, ever-changing and unpredictable. January 2014 October 2014 Source: GlobalWebIndex | Facebook | VentureBeat
- 9. The Social Media Landscape Fast-forwarding to August 2015 Source: Statista Number of active users in millions
- 10. The Social Media Landscape It’s fast, ever-changing and unpredictable. Source: Greenbot | WSJ | thenextweb | smallbiztrends
- 11. A Peak into Social Media Channel #1 Worldwide, there are over 1.44 billion monthly active Facebook users. A 13 percent increase from 2014. – source: Facebook Age 25 to 34 makes up 29.7% of users and is the most common age demographic. – source: Facebook Facebook users comprise of 53% female and 47% male. – source: Facebook Highest traffic occurs mid-week between 1 to 3 pm. – source: Bit.ly blog On Thursdays and Fridays, engagement is 18% higher. – source: Bit.ly blog There are 83 million fake profiles. – source: CNN 300 million photos are uploaded every day – source: Gizmodo 936 million people log onto Facebook daily for March 2015, representing a 17% increase year over year – source: Facebook There are 1.25 billion mobile active users, a 24% increase year over year– source: Facebook
- 12. A Peak into Social Media Channel #2 There are over 316 million active Twitter users per month, 80% of which are on mobile devices. – source: Twitter About 56% of monthly active users are actually tweeting. The rest are just basically lurking. – source: Rocket Post The average number of follower per user is 208. – source: Jeff Bullas About 63 percent of Twitter users regard their smartphones as their primary tweeting device. – source: eMarketer About 71% of tweets are ignored and only 23% generate a reply. – source: iMedia Connection 42% of international brands post 10 tweets per day on average– source: Social Times Tweets containing image links have 5x higher engagement rate – source: Jeff Bullas
- 13. A Peak into Social Media Channel #3 90% of Instagram users are younger than 35 years old – source: Science Daily An estimated 30% of Instagram accounts are inactive. – source: Business Insider @mentions in Captions receive 56% more engagement – source: Simply Measured Adding a location results in 79% higher engagement – source: Simply Measured High light images generate 24% more likes than dark images. While a high amount of background space generate 29 %more likes than those with minimal space. – source: Curalate Images with high level of texture generate 79% more likes. – source: Simply Measured Instagram has 300m monthly active users. – source: Statista On average, Instagram users post 70 million photos and hit the ‘like’ button 2.5 billion times a day – source: Instagram
- 14. Social Media Marketing Things to Look Out For 2015 - 2016
- 15. Social Networks: Battling to Become Your e-Wallet Source: techcrunch Facebook announced a partnership with e-commerce site platform Ecwid to let its 450,000 merchants easily integrate Autofill With Facebook, a feature that lets customers pull in credit card, billing, and shipping info they’ve stored on Facebook.
- 16. Social Networks: Battling to Become Your e-Wallet Source: techcrunch March 2015 – Facebook rolled out Friend-to-Friend payment option in US. Function to propagate into other countries over the coming months.
- 17. The Birth of Social-Commerce Source: Wall Street Journal Since Facebook and especially Twitter are real-time media, they’re perfect for short-term deals tied in with fleeting trends. Aka Today only Deals!
- 18. Smart Devices Becoming Social Source: Facebook Cheap and increasingly sophisticated sensors prepares the world for smart devices. Social media giants are getting ready for the Internet of Things.
- 20. Niche Social Networks Interest-based network works better than people-based networks. Smaller but stronger communities.
- 21. Privacy (The Illusion Of) Source: wired $35 million to $0 in 10 months Secret shuts down because anonymity makes people mean. “I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care.” – David Byttow
- 22. Privacy (The Illusion Of)
- 23. Privacy (The Illusion Of) Source: Facebook Facebook launches ‘Rooms’ anonymous chat room app. Invite only and requires special code to be scanned by phone’s camera to join. Moderators can ban people or set rooms to be 18+.
- 24. Social Media Marketing Channels vs Industry vs Purpose 2015 - 2016
- 25. Social Network by Industry Source: Social Media Today
- 26. Social Network by Industry Source: Social Media Today
- 27. Social Media Marketing Opportunities 2015 - 2016
- 28. Pinterest Set to Surge Source: Social Media Examiner #1: Pinterest Users Are Shoppers #2: Users Doubled in the Second Half of 2014 #3: Steady Yearly Growth Expected #4: Pinterest May Drive More Sales Than Facebook One Day
- 29. Facebook Grows & Shrinks at Opposite Ends Source: Social Media Examiner Facebook grows and shrinks at opposite ends of the demographic spectrum. In 2016, Facebook will experience the largest percentage share increase in the Ages 65+ demographic. During that same period, eMarketer data suggests that the Ages 18-24 demographic share will decrease slightly.
- 30. Self-Broadcasting: The New Social Share Source: Social Media Week Emergent of a new form of blogging - Welcome to the world of Mukbang!
- 31. The Birth of Social-Commerce Source: Wall Street Journal Since Facebook and especially Twitter are real-time media, they’re perfect for short-term deals tied in with fleeting trends. Aka Today only Deals!
- 32. Social Media Marketing Outlook for Thailand 2015 - 2016
- 33. The State of Social Media in Thailand Source: DAAT
- 34. The State of Social Media in Thailand Source: DAAT
- 35. The State of Social Media in Thailand Source: DAAT
- 36. The State of Social Media in Thailand Source: DAAT
- 37. The State of Social Media in Thailand Source: DAAT
- 38. The State of Social Media in Thailand Source: DAAT
- 39. The State of Social Media in Thailand Source: DAAT
- 40. The State of Social Media in Thailand Source: DAAT
- 41. Thais spent millions of hours in a day watching video on YouTube. Two thirds of Thais watch videos via mobile devices. Ariya Banomyong, Thailand country head for Google: “The success of YouTube in Thailand is due to the readiness of the online ecosystem.”
- 42. Presented by: Monlamai Vichienwanitchkul Head of Content & Optimization
Editor's Notes
- #5: Doy