Social media marketing
The document discusses social media marketing for healthcare organizations. It provides statistics on social media presence and accounts for major hospitals in the United States and India. Specifically, it notes that only 20 of over 40 analyzed Indian hospitals have an active social media presence. The top 5 hospitals for social media are identified as Apollo Hospitals, Fortis Healthcare, Kokilaben Hospital, NU Hospital, and Wockhardt Hospital. The document outlines how hospitals can use social media for customer service, community outreach, patient education, public relations, and crisis communications. It proposes helping healthcare organizations manage their social media campaigns with a strategy of treating audiences well, spreading ideas and motivation visually, and cultivating healthy relationships.
Social media marketing
- 1. By: Kalluri Vinay Reddy MS SE VITCC Android Club Digital Wing Social Media Marketing
- 2. Information Technology for HealthCare
- 4. It’s a conversation , Not a lecture. It’s a extension of everyday interaction. It’s a group driven, not top down. It’s a messy, disorganised & hard to control. It’s a tool, not an end point. But most of all… What is Social Media ?
- 5. It’s a bunch of Web Sites with very Silly Names
- 6. • In United States of America Total No of States: 50 • No of Hospitals: 1594 • Source: http://socialmedia.mayoclinic.org/hcsml-grid/ Let’s analyse
- 7. Sales youtube Facebook Twitter LinkedIn 4Square Blog Social Media Account Details You Tube 721 Facebook 1305 Twitter 1014 LinkedIn 656 4Square 1080 Blog 215
- 8. • Social Media in Indian Healthcare Industry- A 2015 Report. • Indian Healthcare on Social Media – Amazing possibilities, Inspiring Journey. • We have a report of 40 Hospitals data regarding Social Media. In INDIA
- 9. • Only 20 of the above considered have an active social media presence in one or more platforms.
- 10. Apollo Hospitals. Fortis Healthcare Kokilaben Hospital NU Hospital. Wockhardt Hospital. Top 5 Hospitals in Social Media
- 11. Top 20
- 15. • Customer Service.  Contact point for Customers, catch Problems early • Community Outreach  The people in the Physical community are on these sites. • Patient Education  Natural Extension of efforts to reach and Teach • Public Relations  The media is there looking for stories and sources. • Crisis Communications  Take control of the message, and keep the community updated in real-time. How can a hospital use Social Media?
- 16. We’re Here To Help You Manage Your Social Media Campaign Let’s do It
- 17. Why only those Social Media sites?
- 19. Our Strategy.
- 20. • Treating the audience as King. • spread Ideas and Motivate People. • Help them see What you are saying. • There is a difference between verbal and visual. • We practise design not decoration. • Cultivate Healthy Relationships.