This document discusses the importance of incorporating social media into business plans and marketing strategies. It notes that social media allows businesses to maximize their audience since information is accessible anytime and anywhere via phones and tablets. One social media post can potentially reach tens to hundreds of people. The document recommends that businesses use visual content like videos and images, as visual content is processed faster by the brain than text and can increase conversions. It also advises that social media marketing requires patience as results are not seen overnight. Finally, it outlines 10 laws of social media marketing including listening, focus, quality, value, and reciprocity.