Social Media Marketing Presentation
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This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how the company can help with lead generation, brand awareness, reputation management, and growing businesses through establishing a presence on key social media platforms like Twitter, Facebook, YouTube and blogs. Services include developing social media strategies, customizing and maintaining branded accounts, and measuring various social media marketing metrics.
Social Media Marketing Presentation
- 1. IASMS Certified Specialists SOCIAL MEDIA MARKETING
- 3. VALUE Benefits of Social Media Marketing SOCIAL MEDIA MARKETING Proprietary and Confidential Achieving Your Business Goals & More… Lead Generation / New Customer Acquisition Brand Reputation SEO, SEO, SEO (Google page rank & inbound links) Customer Loyalty Brand Awareness Customer Service Feedback & New Product Development
- 4. VALUE Proprietary and Confidential Elevate Positive Branding on Google Push any Negative Site(s) Down on Google Find Brand Evangelists Join Conversations with Prospects Correct Misinformation Find Opportunities for Free Publicity Police your Trademark Create customer loyalty Benefits of Social Media Monitoring SOCIAL MEDIA MONITORING
- 5. PLAN Harp Social SMM Services SOCIAL MEDIA MARKETING Proprietary and Confidential Brand Monitoring Radian6 Proprietary Mix of Paid/Free Monitoring Tools Corporate Twitter Accounts Comprehensive Twitter Training Workshops Branded Twitter Account Implementation & Daily Maintenance Facebook Public Fan Page & Social Ads Branded Implementation & Daily Maintenance Social Media Press Releases YouTube Channel WordPress Blogsite
- 6. PLAN Harp Social SMM Services SOCIAL MEDIA MARKETING Proprietary and Confidential Harp Social is Immersed in Social Media Marketing Culture We know the appropriate plug ins, apps and tools to sync up all of your social media marketing platforms to work together resulting in powerful cross promotion creating additional viral inbound links to your website. Your blog will tweet, your tweets will update your Facebook page, your blogs will import into Facebook, your tweets will show up on your blog, YouTube will import into your Facebook and they all link back to your website!
- 7. VALUE Listen, Evaluate, Engage BRAND MONITORING Proprietary and Confidential Three phases of an end to end program: Listen: Discovering real-time, relevant, impactful conversations. Evaluate: Harp provides daily conversation analysis, tagging and tracking of the relevant conversations. Engage: Active Dialog with Customers (Twitter, Facebook, Comments).
- 8. VALUE Reputation Management BRAND MONITORING Proprietary and Confidential
- 9. TWITTER Exponentially Grow Your Business Proprietary and Confidential Twitter Quick Stats Fastest growing online community site for consumers & corporations Largest user age group is 35-49 A golden opportunity to talk with people about your brand who are already talking about your brand! SOCIAL MEDIA MARKETING “ Twittering is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there ” . - Tony Hsieh CEO of Zappos.com,@Zappos
- 10. TWITTER Harp Social – Immersed in the Twitter Culture SOCIAL MEDIA MARKETING Proprietary and Confidential Conversations are happening right now about your Business! Harp Social is an industry leader in creating custom-branded twitter accounts for businesses. Custom branded twitter account(s) Harp “grows” your Twitter account with daily interaction. Harp understands the Twitter culture, the tools and apps to leverage this platform to your advantage. Client receives weekly activity reports electronically. Let us help you grow your business/brand on Twitter!
- 11. Tutorials Twitter Workshops Proprietary and Confidential Create a custom Twitter Background Writing an effective Bio Linking Information How to Tweet, Re-tweet, DM, and Respond to @ The 80/20 Rule Following/Followers Tools & Tweet Scheduling Setting up email Alerts Twitter Lingo The Complete Guide to Twitter PDF Comprehensive Twitter Workshop:
- 12. FACEBOOK Exponentially Grow Your Business Proprietary and Confidential Facebook Quick Stats 200+ million active users Fastest growing demographic is 35-55 years old and is doubling in size roughly every 2 months 6 million users become FANS of pages every day Typical user has 120+ friends SOCIAL MEDIA MARKETING
- 13. FACEBOOK Why Your Business Needs to be on Facebook Proprietary and Confidential Top 10 Reasons to have your business on Facebook! Meet your Peers Create New Business Contacts Virtual Handshake – Open Doors Build New Relationships Increase Visibility/Brand Awareness Your Competitors are on Facebook Target your Niche SEO, SEO, SEO!! Rapid top Google Rank Targeted, Interactive ‘Social Ads’ Cost Effective Marketing SOCIAL MEDIA MARKETING
- 14. Exponentially Grow Your Business Facebook Public Fan Page Create a presence to connect and engage with your customers and amplify your business’s voice to their friends. Facebook Fan Page Advantage: Fully Indexed by Google (SEO/Brand Rep) Able to Customize with HTML Unlimited Number of Fans Each Tab has a Unique URL (SEO) Message Fans Without Fear SOCIAL MEDIA MARKETING Facebook
- 15. Exponentially Grow Your Business Facebook Public Fan Page Services: SOCIAL MEDIA MARKETING PLAN Build out of Branded Fan Page Add Relevant Applications Sync with Other Social Media and Websites (import blog, html, twitter, YouTube & more) Grow Fan Base with Daily Updates Create Discussions & Events Gather Testimonials Create a Social Ad Campaign Provide weekly activity reports electronically
- 16. SMPR Social Media Press Release Proprietary and Confidential Share the News Virally Encouraging the Sharing of News Via: Social Bookmarks Social News Image and Video Sharing Subscribing Via RSS Targets: Bloggers Consumers Press
- 17. PLAN Expanding the Positive Branding in SERP SOCIAL MEDIA MARKETING Proprietary and Confidential YouTube Channel Custom-brand YouTube Channel Build Out Integrate with Facebook Tweet about it! Link Back to Website (SEO) Provides Additional Link(s) for Google to Index (Positive SEO) Brand Awareness Brand Reputation
- 18. PLAN Expanding the Positive Branding in SERP SOCIAL MEDIA MARKETING Proprietary and Confidential WordPress Blogsite Services Obtain vanity URL for hosting of blog Add Relevant Plug-ins & Sync-up with Social Media Accounts Import into Facebook Integrate with Twitter Can House the Social Media Press Releases Value: Additional Inbound Links to Website (SEO) Indexed by Google (SEO) Brand Reputation
- 19. PLAN Expanding the Positive Branding in SERP SOCIAL MEDIA MARKETING Proprietary and Confidential Measuring Social Media Marketing - Monthly Facebook Fans & Page Views Twitter Followers & Re-Tweets YouTube Video Views and Subscribers Del.icio.us Bookmarks of your Website Rank in Search Engines Both Branded and Generic Terms Google Analytics (Website Traffic – Referring Sites)
- 20. FULL SERVICE Monetize Social Media Platforms Proprietary and Confidential SOCIAL MEDIA MARKETING Harp Social is Full Service Lead by Certified Social Media Marketing Specialist. Build, Brand, Grow, Maintain Founded in Brand Strategy with 20+ years of marketing experience behind us. Strategy Custom Branded Implementation Growth Plans Account Maintenance Monitoring
- 21. FULL SERVICE SOCIAL MEDIA MARKETING Optimize Social Media Platforms SocialCheck A Social Media Marketing Audit and Recommendations for Your Business SocialCheck is our unique social media marketing auditing service that analyzes What you have, how effective it is, and how your Social Media Marketing platforms could work better for you SocialCheck is NOT automated software, but a team of Social Media Marketing Specialists
- 22. PLAN Social Media Marketing Specialist CERTIFIED EXPERTISE Proprietary and Confidential 25 Social Media Consultants you should follow on Twitter 6/15/09 “ They call themselves social media enthusiasts, consultants, outreach manager, maven, social media junkie and all that, but irrespective of the label, these guys are the best out there. They are social media consultants who knows their stuff ! Here are 25 of such interesting social media consultants on Twitter.” #8 Diane Rayfield Social Media Marketing Specialist Harp Social
- 23. PLAN Immersed in the SMM Culture SOCIAL MEDIA MARKETING Proprietary and Confidential
- 24. Get started with Social Media Marketing Now! Call 630.691.9500
Editor's Notes
- #8: Activities on a daily basis.
- #9: Many free tools…specialize in one area. Recommend powerful, comprehensive paid tool, Radian6.
- #10: The benefits of SMM for Empire are enormous. SMM speaks directly to your stated goals of awareness , lead generation and customer loyalty . SMM also has significant implications with your SEO by virally increasing the number of inbound links back to your website, thereby increasing your site’s ranking on search engines., adding your SMM accounts to Google’s page rank which will in turn supersede the negative Empire sites. Harp Social can also implement an Empire Customer Service Twitter account (Home Depot is doing this) to personally field questions, gain insights and boost popularity.
- #13: The benefits of SMM for Empire are enormous. SMM speaks directly to your stated goals of awareness , lead generation and customer loyalty . SMM also has significant implications with your SEO by virally increasing the number of inbound links back to your website, thereby increasing your site’s ranking on search engines., adding your SMM accounts to Google’s page rank which will in turn supersede the negative Empire sites. Harp Social can also implement an Empire Customer Service Twitter account (Home Depot is doing this) to personally field questions, gain insights and boost popularity.
- #14: The benefits of SMM for Empire are enormous. SMM speaks directly to your stated goals of awareness , lead generation and customer loyalty . SMM also has significant implications with your SEO by virally increasing the number of inbound links back to your website, thereby increasing your site’s ranking on search engines., adding your SMM accounts to Google’s page rank which will in turn supersede the negative Empire sites. Harp Social can also implement an Empire Customer Service Twitter account (Home Depot is doing this) to personally field questions, gain insights and boost popularity.
- #15: Facebook Quick Stats 200+ million active users Fastest growing demographic is 35-55 years old and is doubling in size roughly every 2 months 6 million users become FANS of pages every day Typical user has 120+ friends
- #19: The benefits of SMM for Empire are enormous. SMM speaks directly to your stated goals of awareness , lead generation and customer loyalty . SMM also has significant implications with your SEO by virally increasing the number of inbound links back to your website, thereby increasing your site’s ranking on search engines., adding your SMM accounts to Google’s page rank which will in turn supersede the negative Empire sites. Harp Social can also implement an Empire Customer Service Twitter account (Home Depot is doing this) to personally field questions, gain insights and boost popularity.
- #20: The benefits of SMM for Empire are enormous. SMM speaks directly to your stated goals of awareness , lead generation and customer loyalty . SMM also has significant implications with your SEO by virally increasing the number of inbound links back to your website, thereby increasing your site’s ranking on search engines., adding your SMM accounts to Google’s page rank which will in turn supersede the negative Empire sites. Harp Social can also implement an Empire Customer Service Twitter account (Home Depot is doing this) to personally field questions, gain insights and boost popularity.
- #21: The benefits of SMM for Empire are enormous. SMM speaks directly to your stated goals of awareness , lead generation and customer loyalty . SMM also has significant implications with your SEO by virally increasing the number of inbound links back to your website, thereby increasing your site’s ranking on search engines., adding your SMM accounts to Google’s page rank which will in turn supersede the negative Empire sites. Harp Social can also implement an Empire Customer Service Twitter account (Home Depot is doing this) to personally field questions, gain insights and boost popularity.
- #23: Certification program
- #24: Harp Social understands the social media culture, the plugins, applications and tools. Moreover, we apply our branding expertise to your social media marketing. Social Media Marketing will play a large role in achieving your online marketing initiatives, however, it’s not a set it and forget it marketing exercise, nor is it a short-term plan. Harp will successfully implement an on-going social media marketing plan for Empire, as we are immersed in the culture, updates, tools, strategies and experience.