Social Media Proposal For Real Estate
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The document outlines a social media marketing proposal tailored for real estate clients, emphasizing the importance of social media for lead generation, brand awareness, and customer engagement. It details the proposed strategies, including targeted advertising campaigns through Google AdWords and Facebook, along with specific objectives like increasing traffic to the client's landing page and fostering community engagement. Additionally, it highlights the advantages of social media marketing, such as cost-effectiveness and direct customer interaction.
Social Media Proposal For Real Estate
- 1. SOCIAL MEDIA PROPOSAL For Real Estate Clients /KhanAamair
- 2. NOTE: PLEASE CHANGE ALL THE INFORMATION IN THIS PROPOSAL ACCORDING TO YOUR CLIENT NEEDS. IF YOU WANT ANY TYPE OF HELP RELATED WITH DIGITAL MARKETING OR PROPOSALS YOU CAN MESSAGE ME ON INSTAGRAM OR TWITTER /KhanAamair
- 3. WHAT IS SOCIAL MEDIA Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. WHY SOCIAL MEDIA Marketing is no longer about the stuff that you make, but about the stories you tell. SOCIAL MEDIA USER STATS 600 Million Users 1 Billion Search/Day 120 Million Users 95 Million Users 350 Million Users 150 Million Users /KhanAamair
- 4. WHAT IS SOCIAL MEDIA BENEFITS The next evolution in a company’s web presence typically comes in the form of its social media channels. Social media marketing is very important for businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. According to Forbes, 94% of Businesses are using social media and 85% said that it has given their business more exposure. Social media is effective and inexpensive Customer acquisition is easy on social media Social media enables direct customer interaction Social media marketing can generate more leads/sales Branding can be done effectively on social media /KhanAamair
- 6. OUR OBJECTIVE Lead Generation. To Make your “Landing Page” easily findable over the web. To Get More Traffic/Visitors to the Landing Page or Website from social media. Increase Awareness & Engagement. Increase Community. Increase footfall at Project Place. Create buzz about the project. Posts based on competitor analysis. Posts based on user profiling and user behavior. /KhanAamair
- 7. SOURCE OF LEAD GENERATION Online Paid Media Ads Google AdWords / PPC Facebook Display Ads Display Ads Search Ads /KhanAamair
- 8. GOOGLE SEARCH AD’S EXAMPLE /KhanAamair
- 11. AD’S CONTENT & CREATIVE EXAMPLE /KhanAamair
- 12. WHAT WILL BE OUR APPROACH Position (Client Name) As: Industry Authority Innovative Futuristic Elegant Premium Research & Analysis of competitor activities. Design & Copy of creative's. Sharing content for posting with client, for approvals. Campaign Management Responding to comments Campaign Monitoring Campaign Tweaking Media Budget Management Weekly Reporting Create Brand Awareness & Recall /KhanAamair
- 13. OUR TARGETING TG: Male/ Female, 35+, HNIs, UHNIs, Investors, Wealth Managers Upper Management(Directors, CXO and CTOs in MNC) Top Doctors, Lawyers, CA, Engineers, Investors, Traders HNI clients, family business owners, Investment Bankers Primary: End users & Investors Secondary: Fund Managers Target industries: IT, Automobile, Finance, Banking, Media & others TG geographies: Mumbai, Pune, Cash rich belts, Overseas /KhanAamair
- 14. TYPE OF CAMPAIGN’S Google AdWords + Facebook Search Campaigns Brand Competitors Product Specific i.e. NA Plots / Bungalow Plots Investment Specific Display Campaigns Project Location + Suburbs Specific Google Re-Marketing /KhanAamair
- 15. HOW WE ACHIEVE LEAD GENERATION GOAL Quality Keyword Analysis Wider Reached Targeting Attracts Exactly the Right User Product Level & Specific Long Tail Keywords Rich Ad-Copies More focus on Banner Ads Improves CTR & Ad Performance Generates Relevant & Quality Leads Creation of Closed SEM Specific Landing Page Improves Conversion Rate i.e. Click to Lead Lower down Cost per Click & Cost per Lead Optimizations Real-Time Bidding Negative Keywords Seasonality Patterns Online Platform + /KhanAamair
- 16. WHY SEM, IS SO IMPORTANT Why is SEM important? 1. Print is being obsolete 2. Informed buyers are taking e-route to search service providers 3. Fastest and most effective tool for lead generation Why is SEM important for Prime PMG ? 1. Weak web presence 2. International brand and great brand value 3. To surge ahead of the competition 4. To appear against keywords which will take more time to be ranked with SEO 5. Competition Keyword Targeting /KhanAamair
- 17. /KhanAamair