Social Media Shakedown of Top Brands in March 2013
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The document analyzes the performance of top brands on social media platforms Facebook, Twitter, and YouTube for the month of March 2013. On Facebook, Skype gained the most new fans at over 14 million. KLM engaged well through photo content. On Twitter, Samsung Mobile US had among the fastest average response times at under 3 hours. JetBlue led in the aviation sector with over 1.7 million followers. The analysis provides insights into engagement strategies and benchmarks various metrics for top performing brands across different industries and platforms.
Social Media Shakedown of Top Brands in March 2013
- 1. Social Media Shakedown of Top Brands in March 2013 analyzed by
- 2. THE SOCIAL MEDIA BENCHMARKING COMPANY SO FOR BRANDS We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently.
- 3. ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
- 4. Brands that Gained the Most New Fans 16,000,000 14,226,295 14,000,000 added a whopping 14 Million Fans! 12,000,000 10,000,000 8,000,000 6,000,000 4,684,921 4,000,000 3,704,844 2,297,225 2,002,561 1,949,608 1,691,109 1,642,318 2,000,000 1,465,331 1,425,443 - Skype Nescafe Oral-B Coca-Cola Vichy adidas Samsung ZARA Monster Facebook Camera Energy New Fans March 2013
- 5. Brands with the Highest Fan Growth Rate 4000.00% 3786.13% experienced an exponential growth rate of 3,786% 3500.00% 3000.00% 2765.77% 2500.00% 2000.00% 1619.03% 1500.00% 1077.07% 1000.00% 754.61% 567.58% 500.00% 289.09% 276.23% 270.33% 268.52% 0.00% Fan Growth Rate March 2013
- 6. Most Engaging Posts Across All Sectors March 2013
- 7. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Brand Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics Luxury March 2013
- 8. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel March 2013
- 9. A Closer Look at Selected Top Brands
- 10. Michael Kors – Engagement Strategy Their most engaging posts were around product updates, but the contests run during the month of March, also engaged fairly well.
- 11. Michael Kors – New Collection Michael Kors posted mostly around their new collections
- 12. Walmart & Target Content Strategy of the Top Retail Chains in the United States Walmart’s most engaging posts were deals around Easter, whereas Target received incredibly high engagement for a post around their #TargetTruth campaign.
- 13. Walmart & Target Walmart & Target ran multiple contests in the month of March
- 14. Skype– Incredible Fan Growth Skype accrued more than 14m fans in just one day, making them the top technology page in March. This could be because Window’s Messenger’s Facebook page merged with Skype. Skype’s growth rate of 131% was far more than any other technology page in North America & Worldwide.
- 15. KLM – Engaging Content KLM primarily posted engaging photo content in the month of March and it resonated well with their fan-base.
- 16. Flo, The Progressive Girl – Flo’s Best 5 Million Moments The most engaging post for Flo, The Progressive Girl in the month of March was a video in honour of reaching 5 Million fans on Facebook.
- 17. ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
- 18. Brands that Gained the Most New Followers added the most new Followers on Twitter March 2013
- 19. Brands that Tweeted the Most Interestingly, amongst the top 10 prolific tweeters, 3 of them were from banking recruitment handles March 2013
- 20. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Brand Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics Luxury March 2013
- 21. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel March 2013
- 22. A Closer Look at Selected Top Brands SO
- 23. Victoria’s Secret : #AskanAngel Victoria’s Secret hosted a Twitter chat with around the tag #AskAnAngel Replies around the #AskanAngel Campaign
- 24. Samsung Mobile - #GalaxySIII @samsungmobileus tweeted quite extensively around #GalaxySIII A majority of Samsung Mobile’s tweets were replies, most of those were requests for their followers to DM them.
- 25. Samsung Mobile –Benchmarking ART The average mobile and handheld brand in North America replied in 9 hours and 32 mins, while Samsung Mobile US replied in an average of 2hrs, 27 mins. 10hr, 15mins 9hr, 32mins 2hr, 27mins 2hr, 39mins 20hr, 39mins 1hr, 38mins
- 26. McDonald’s – Tweet & Reply Strategy Top Hashtags: #UnwrapWhatsFresh, #ShamrockShake, #HotNSpicy Apart from plain text, McDonald’s most popular reply was a request to Direct Message McDonald’s on an average tweeted 18 times a day, most of which were replies
- 27. Top Aviation brands on Twitter Jet Blue’s 1.7m followers helped them stay on top of the Aviation charts for Twitter, ahead of American Airlines and Southwest. Number of Tweets Average Response Brand Name Total Followers Followers Growth Proactive Time Replies Retweets Tweets @JetBlue 1,718,579 0.28% 34 6,761 1 0:16:25 @SouthwestAir 1,478,161 1.04% 21 389 16 0:13:49 @AmericanAir 528,552 2.83% 64 16,537 5 0:10:47 @VirginAmerica 399,065 1.88% 115 1,586 2 1:53:50 @united 216,781 4.34% 78 5,086 2 1:19:50
- 28. ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
- 29. Brands with the Most New Views 120,000,000 109,948,643 Rooster Teeth added an incredible 109 Million views! 100,000,000 85,048,131 79,124,512 80,000,000 60,000,000 46,428,839 40,000,000 37,851,670 25,665,433 25,623,936 22,377,859 21,911,380 20,384,218 20,000,000 - New Views March 2013
- 30. Top Videos in March Pepsi – Jeff Gordon and Pepsi Max ANIMATIONonFOX – Homer Shake Battlefield 4 Kia Buzz– Kia Cerato March 2013
- 31. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Brand Automotive Education Aviation Food & Beverages Banking Hospitality Beverages – Alcohol Insurance Consumer Electronics Luxury March 2013
- 32. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Sector Brand Television Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel March 2013
- 33. A Closer Look at Selected Top Brands SO
- 34. Pepsi Max & Jeff Gordan – “Test Drive” Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on Video Views Growth the test drive of his life. #GordonTestDrive
- 35. Animation on Fox – Homer Shake You've seen the rest, now watch the best. It's The Simpsons Harlem Shake! Video Views Growth
- 36. Battlefield 4 - “Fishing in Baku” Gameplay Reveal Battlefield 4 will release Fall 2013. The "Fishing in Baku" video is shot entirely in-game and is the first glimpse of the human, Video Views Growth dramatic, and believable single player campaign in Battlefield 4. Available for pre-order now.
- 37. KiaBuzz – All new Cerato (Forte) Ditigal Croquis Art Experience both visualized emotion and dynamics provoked Video Views Growth by All-New KIA CERATO.
- 38. ANALYSIS OF BRANDS ON PINTEREST Followers, Pins, Repins, Boards etc
- 39. Brands that added the most followers 350,000 326,521 Harper’s Bazaar experienced a growth rate of 6.5% 300,000 Most of the growth can be attributed to their Beauty & Hair board 250,000 201,756 200,000 167,102 163,012 162,198 155,900 148,440 150,000 132,594 100,000 72,480 61,736 50,000 - Followers March 2013
- 40. Brands that added the most Pins March 2013
- 41. Sector Leaders in the United States (Based on the Unmetric Score for Pinterest) Sector Brand Sector Brand Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Television March 2013
- 42. Sector Leaders in the United States (Based on the Unmetric Score for Pinterest) Sector Brand Sector Brand Personal Care Sports Restaurant & Cafe Technology Retail Telecom Services Retail Chains Travel March 2013
- 43. A Closer Look at Selected Top Brands SO
- 44. Mercedes Benz Fashion Week – Aksesuar Alemi The Metrics:
- 45. Swarovski – Wedded Bliss The Metrics:
- 46. Carnival Cruise Lines – The Mediterranean The Metrics:
- 47. Chobani – Get Real The Metrics:
- 48. THANK YOU Please contact us at [email protected] for more information About Unmetric : Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.