Social Media Shakedown of Top UK Brands in December 2013
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The document analyzes the performance of top UK brands on various social media platforms in December 2013, focusing on engagement metrics like followers and interaction rates. Notable brands included Santander UK, Samsung UK, and Sainsbury's, each conducting successful campaigns that significantly boosted their engagement scores compared to sector averages. The analysis is based on data from Unmetric, highlighting effective strategies used by brands to enhance their social media presence.
Social Media Shakedown of Top UK Brands in December 2013
- 1. Social Media Shakedown of Top UK Brands in December 2013 analyzed by
- 3. ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
- 4. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances December 2013 Brand
- 5. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel December 2013 Brand
- 6. A Closer Look at Selected Top Brands
- 7. Santander UK – Competition & Prize Draw In December, Santander UK ran the ‘12 Toys of Christmas competition’ between the 1st &12th and also conducted Prize Draws between the 20th & 30th on its Facebook page which saw huge engagement among its fans. As a result, Santander UK’s overall average engagement score was 966, which is more than 5 times the sector average of 191 Santander UK also ramped up its fan base much faster in December. The brand experienced a fan growth rate of 36.3%, which is more than 10 times the sector average of 2%
- 8. Samsung UK – Christmas Prize Draw Samsung UK ran a Christmas prize draw between the 18th and 20th December giving away a gift each day to its fans on Facebook. The updates around the prize draw were the most engaging on its Facebook page. Samsung UK garnered an average engagement score of 679, which is more than twice the sector average of 265
- 9. Paper Mate – 12 Days of Christmas Timeline Competition Paper Mate engaged with its fans on Facebook by running the ‘12 Days of Christmas’ competition and gave away a number of gifts according to each day of Christmas. As a result, Paper Mate’s overall average engagement score for December was 1,000, which is more than 3 times the sector average of 294
- 10. ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
- 11. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances December 2013 Brand
- 12. Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter) Sector Brand Sector Home Care Retail Chains Mobile & Handhelds Sports Personal Care Technology Restaurant & Cafe Telecom Services Retail Travel December 2013 Brand
- 13. A Closer Look at Selected Top Brands SO
- 14. Sainsbury’s – ‘Christmas In A Day’ Film Quiz Sainsbury’s conducted 4 rounds of quizzes on Twitter around the film ‘Christmas In A Day’ on the 8th December and this generated lots of buzz for the brand on Twitter. #Christmasinaday was the most used hashtag by the brand and its followers in December and the hashtag had an engagement score of 207 The usage of the #Christmasinaday peaked on the 8th December and was used 2,805 times.
- 15. Premier Inn - #PremierWinn Competition Premier Inn ran a #PremierWinn competition between the 9th and 13th December for a chance to win a stay in Premier Inn’s new Bath City centre branch. The tweets around the competition generated lots of buzz for the brand on Twitter. #PremierWinn was used 657 times by the brand’s followers in December Premier Inn’s engagement score peaked on the 9th and 13th December. The brand garnered an average engagement score of 408, which is more than twice the sector average of 145
- 16. Nando’s UK - #NandosXmas Nando’s UK celebrated Christmas by conducting various contests and promoted them using the hashtag #NandosXmas. The tweets around #NandosXmas engaged the best with its followers on Twitter. #NandosXmas was used 38,870 times by the brand’s followers in December #NandosXmas was the most engaging hashtag for the brand in December with an engagement score of 239.
- 17. ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
- 18. Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube) Sector Brand Sector Automotive Food & Beverages Aviation Hospitality Banking Insurance Beverages – Alcohol Luxury Consumer Electronics Home Appliances December 2013 Brand
- 19. Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube) Sector Home Care Mobile & Handhelds Personal Care Restaurant & Cafe December 2013 Brand Sector Retail Chains Retail Telecom Services Travel Brand
- 20. A Closer Look at Selected Top Brands SO
- 21. LG UK – So Viral It’s Scary – Men can’t multitask #LGUltrawide LG UK’s video on how men can’t multitask garnered more than 5.9 million views to become the most watched video on its channel Video Views Growth
- 22. Nokia UK: Lumia 2520: For Work. For Play Nokia UK’s video about the Lumia 2520 was the most viewed video on its channel in December with more than 357,000 views. Video Views Growth
- 23. Virgin Money: South Pole 2013: Arrival at the Pole Virgin Money’s ‘South Pole 2013’ video was viewed more than 8,000 times in December and was the most watched on its channel. Video Views Growth
- 24. THANK YOU Please contact us at [email protected] for more information About Unmetric : Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.