Social Media Small Companies 10dec09
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This document discusses how small companies can benefit from social media. It notes that while some companies avoid social media due to ignorance and fear, social media is changing how people live, work and get information. For small companies, social media can be used for marketing, support, sales, HR and research. While it requires transparency and engagement over time, case studies show how small networks on Facebook were able to create large events with little to no costs. The document concludes by outlining steps to create a social media plan, including defining goals and projects, finding ambassadors and measuring results.
Social Media Small Companies 10dec09
- 1. Social Media. How Can Small Companies benefit? ICT Loket 1O December 2009 [email protected] vrijdag 11 december 2009 1
- 2. About Dear Media vrijdag 11 december 2009 2
- 3. About Dear Media Digital Strategy & Innovation for: vrijdag 11 december 2009 3
- 4. About Dear Media • Dear Media is a consulting company delivering a range of services for a world of new digital media: • strategy development • creation of creative (business) concepts • RFP/RFQ preparation and guidance • vendor selection • setting-up and management of (internal) teams for new (social) services • short or long-term program management • workshops, presentations, ... • Our mission is to help you • find a new balance between the certainties of your traditional business • and the opportunities of innovation in media. vrijdag 11 december 2009 4
- 5. About me... • Founding Partner of Dear Media • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your stream picture: (c) Pieter Baert vrijdag 11 december 2009 5
- 6. Introduction vrijdag 11 december 2009 6
- 7. To get this started... • Who is using? • Who has? • Twitter • a Blackberry • Facebook, Netlog, ... • an iPhone (2G, 3G, 3Gs) • LinkedIn, Plaxo • an Android • Email • a Nokia, Samsung, Sony Ericsson, ... • Google Wave • LBS • Augmented Reality vrijdag 11 december 2009 7
- 8. What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... vrijdag 11 december 2009 8
- 9. We are living in a digital, social and mobile world. vrijdag 11 december 2009 9
- 10. The Internet Today... Worldwide: 6.7bio people 1.7bio are on the internet that’s like 25% For Belgium: 10.4mio people 7mio are on the internet that’s 67,3% vrijdag 11 december 2009 10
- 11. Social is Huge November 2009: Facebook has 350.000.000 members (and is making profit) vrijdag 11 december 2009 11
- 12. Social is Huge TODAY: 2.9Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population. 150.000 people on Twitter vrijdag 11 december 2009 12
- 13. Mobile is even bigger nes. obile p ho n m so ld billio were 4.1 bi llion n e! os t 1 r alo Alm las t yea o ver the vrijdag 11 december 2009 13
- 14. The future is social! vrijdag 11 december 2009 14
- 15. Media 1.0 vrijdag 11 december 2009 15
- 16. SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 vrijdag 11 december 2009 16
- 17. Can you just ignore Social Media? vrijdag 11 december 2009 17
- 18. Why are companies NOT using SM? Is this the right way to go? vrijdag 11 december 2009 18
- 19. Why are companies NOT using SM? • Lack of information => ignorance • Ignorance => fear • No idea of the current size, growth, impact, potential, value, ... • Decissionmakers are often too old themselves to understand the importance of this rapid change • But they are locking-out reality and the future of online communication! vrijdag 11 december 2009 19
- 20. Why Allow Social Media? • Social Media are changing the way we • live • work • get informed • ... • Do you want to deprive your staff access to phone, internet or mail? • If not: • why limit access to a highly efficient and powerful source of communication and information? • why push your staff into “stealth mode”. They will do it anyway! vrijdag 11 december 2009 20
- 21. Why Allow Social Media? • Because you simply can not switch it off! • Remember Iran? • Primary access to social sites in the very near future will be via mobile devices (often not part of your infrastructure) • It’s part of people’s lives vrijdag 11 december 2009 21
- 22. Positive actions requires a plan. vrijdag 11 december 2009 22
- 23. Social Media For Small Companies • Social Media can be used for anything • Marketing (create an audience and interact with it) • Support (track issues and help people, even if they are not your customers) • Sales (put your promo’s in the social stream) • HR (looking for staff? Social Media are a very effective and inexpensive way to search) • Research (your social graph is a rich source of information, that you can not just search but also inquire) • Both B2C and B2B vrijdag 11 december 2009 23
- 24. Social Media For Small Companies •Research shows that big brands in social media are big brands in real live •But small companies can benefit from social media too: • you really have to be smart, not rich • in social media, it’s “relevance” that counts, not “decibels” • if you are willing to engage, you can create personal, working (and profitable) relationships vrijdag 11 december 2009 24
- 25. Social Media For Small Companies •But beware: • you really have to be transparent. Once you engage in social media, you have to be open an honest as a company. • you have to be “the real you”. Don’t fake. • it takes time to build a network and you can not just buy it. • your staff is the best way to start spreading your messages • don’t overdo, don’t spam •It’s ideal to create new, strong and viral relationships vrijdag 11 december 2009 25
- 26. 13/07/09 After 24H, on the Dear Media site vrijdag 11 december 2009 26
- 27. 13/07/09 929 -500 followers (13/07) 222 0 fans (01/10) vrijdag 11 december 2009 27
- 28. The power of my network versus vrijdag 11 december 2009 28
- 29. A “social” Social Media case • The Big Ask Again / Dance For The Climate • August 2009: +10.000 people on the beach • 3 weeks beforehand: just a dozen people started to invite friends on Facebook to join • After 3 weeks: 25.000 people were personally and hand-picked invited by their peers to attend the shooting. Thousands confirmed, • The 2 Fb pages have aprox. 4.000 fans (and growing) • Cost of the social media : 0€ • Already 7.000 people joined the online dance www.dancefortheclimate.org in their own dance. vrijdag 11 december 2009 29
- 30. Some more local data • Test-Aankoop launched their information campaign about “expensive internet” in Belgium • They started “seeding” from within their local staff: 20 people started sharing the message on Fb and Twitter • After 2-3 weeks: • 13.500 people did the test to check their internet subscription (online driven by Fb traffic) • 850 people became fan on Fb, providing them a new, strong opt-in group of online contacts via social media. Every next campaign will increase this number. vrijdag 11 december 2009 30
- 31. Creating a “Social Media Plan” 1 Internal Awareness 2 Goal, objectives, strategy 3 Teams 4 Social Networks & Tools 5 Find Internal Ambassadors 6 Social Media Policy 7 Define SM projects 8 Roll-Out SM projects 9 Social Seeding 10 Follow-up, measure 11 Engage vrijdag 11 december 2009 31
- 32. Social Media. How Can Small Companies benefit? ICT Loket 1O December 2009 [email protected] vrijdag 11 december 2009 32