Social Media + Social Good
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The document discusses the evolving nature of social media and its role in promoting social good, highlighting various initiatives such as #GivingTuesday and the impact of digital platforms on social causes. It emphasizes the significance of clear messaging and strategic branding for organizations while showcasing successful campaigns that engaged millions globally. It also outlines best practices for building a brand and encourages community involvement through digital storytelling and advocacy.
Social Media + Social Good
- 1. Social Media +Social Good Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski
- 2. How people consume information is changing …
- 3. Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker
- 4. What do I do? DIGITAL (REFRESH): ● Social media research, analysis, tutoring ● Strategic (re)branding; campaign building MARKETING: ● Ensure clear, concise and consistent messaging online and off ● Help small budgets s t r e t c h !
- 5. Who do I work with? CURRENTLY: ● Grantees of the Carnegie Corporation ● Federal Reserve Bank of New York (Outreach) VOLUNTEER: ● United Nations ● #GivingTuesday - global day of generosity and giving online + off
- 6. How do you define Social Good? Power of One … Impact of Many
- 7. ‘Common good,’ charity, philanthropy and the like have evolved ... online.
- 8. Around the World: Digital, Social & Mobile
- 9. Super Bowl of SOCIAL GOOD (last week) ● ONE EVENT: Social Good 2-Day Summit, #2030NOW ● 1.6 billion impressions on Twitter and Instagram ● 100 countries participated ● Technology can give everyone a voice -- there are no borders online. ● It’s about people, not numbers!
- 10. Power of one. #ILookLikeAnEngineer (Response to sexist feedback) ● 22 -year-old platform engineer issued a CALL TO ACTION ● One voice. Ignites millions. ● Diversity of STEM; fighting gender stereotyping and sexism
- 11. Impact of many. #GivingTuesday ● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION ● 2,500 nonprofits participated 50 U.S. states ● Raised $13.46 million + in one day!
- 12. #GivingTuesday - Campaign to Tradition 2015
- 13. Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter Call-to-action direction to ‘do something’- #GivingTuesday Slacktivism e-advocacy campaigns - Thunderclap
- 14. How do YOU get started? Your Brand = Strategy
- 15. Digital STAMP Building blocks SIMPLE clear, concise and consistent TRUE ‘do you’ - tell YOUR story ACTION research your community MAP develop a flexible strategy PEOPLE surround yourself online + off *Inspired by: Erik Qualman, Inspirational Speaker Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
- 17. Online + Offline Your brand Digital Footprints any and all content YOU control and share forward Digital Shadows content others share about YOU online and off