Social Media Trends 2020
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The document discusses several social media trends predicted for 2020: 1. Influencer marketing will continue growing as consumers increasingly trust recommendations from people they follow on social media over traditional ads. Micro-influencers will see more opportunities. 2. Shopping directly on social media platforms will grow as brands offer one-click purchases on sites like Instagram. Stories formats on multiple platforms will be used more for flash sales and deals. 3. Augmented reality technologies will become more mainstream for applications like trying on virtual makeup or viewing how furniture would look in one's home. 4. Chatbot intelligence will improve as algorithms enhance understanding of user queries, allowing bots to respond more helpfully without relying solely on pre-written
Social Media Trends 2020
- 1. Social Media Trends for 2020 MARILYN ZAYFERT- ILLUMINET MEDIA SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 2. 1. Influencer Marketing Will Continue to Grow Research shows that 59% of marketers plan on increasing their influencer budget in 2020. Consumers are growing increasingly wary of ads in their feeds, and more than ever before, they're now seeking reviews from people they trust when making purchasing decisions. These people can be friends and family, but the circle of trust has now grown to people they follow on social media, ranging from celebrities to niche artists and experts in specific fields. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 3. Social media has always been great for SMBs and startups, because it allows small brands with little to no budget to compete with larger brands on the same stage. However, Small businesses don’t have the budgets to go after the “named” influencers, so there is now a larger opportunity for the growth of micro-influencers in the new year. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 4. 2. Shopping on Social Media SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799 Increasingly, you no longer need to leave a certain site or platform in order to make a purchase or a product you've found. Now, with just a few clicks, you can go from seeing something you like while scrolling Instagram to sharing your credit card information and making a purchase right then and there. Giving consumers this type of ease and speed can cut your sales funnel almost in half. More brands are shifthing in this direction, and while currently it’s mainly being used by larger, well-established companies, With technology now available within many Social Media applications 2020 will give smaller brands, and hopefully even startups, access to such tools.
- 5. 3. Stories Will Become Marketers Darlings SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799 Stories began with Snapchat, but then Instagram and Facebook Stories came out, and now even YouTube has its own stories format. Stories can provide viewers with more authentic insight, as the videos are often created on the spot. And there's a huge range of opportunities in the Stories format. Since Stories content disappears rather quickly, this is the perfect time for marketers to capitalize on fear of missing out (FOMO) and to offer flash sales and deals that only loyal users will learn to look for.
- 6. Stories bring in new users looking to take advantage of “insider” specials, which is a way to skip taking out a sales ad, saving brands cash. Stories can also give those that use them a way to instantly grow engagement – you can add polls to your Stories, or ask questions that can be answered with a simple click. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 7. 4. Augmented Reality (AR) Will Become Mainstream SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799 AR technology is evolving, with increased application for eCommerce, product discovery, special offers, and more. A great example is IKEA where consumers have the chance to see how its items will look in buyers' own homes via its AR app.
- 8. Augmented reality– realtors take prospective home owners on virtual tours of homes, during which paint colors can be changed, walls can be removed or moved to a different spot, etc. Makeup companies can enable potential customers to try on their products while on lunch break, or anywhere they are holding their phone. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 9. 5. Chatbots When chatbots first came into our consciousness, customers were only answered with prewritten answers to questions brands thought were common, using keywords to trigger the bot. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 10. Algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them Brands no longer have to stock the bots with canned answers, as chatbots can, in a way, surf the web to find the answers consumers are seeking. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 11. Chatbots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799 Chatbot intelligence will only continue to grow in 2020, which will likely see more consumers taking them up, and more brands following that trend. When chatbots first came into our consciousness, customers were only answered with prewritten answers to questions brands thought were common, using keywords to trigger the bot. As 2019 comes to a close, algorithms are improving chatbots’ effectiveness by learning “understanding” what users are writing to them. Brands no longer have to stock the bots with canned answers, as chatbots can, in a way, surf the web to find the answers consumers are seeking. Chatbots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot. Chatbot intelligence will only continue to grow in 2020, which will likely see more consumers taking them up, and more brands following that trend.
- 12. 6. Improved Customer Service SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799 Customer service will include chatbots. We know that, every day, the time a consumer will allow from when they contact a brand to when they expect an answer is shortening. We know that having a live 24/7 customer service team for every a small business isn’t realistic. Utilizing chatbot technology, in combination with your live staff, enables for this type of round the clock coverage. Of course, bots can't answer every single question, nor do they allow the personalization of talking to an actual human - but a lot of time can be saved for the customer service workers by handing over the common questions, changes to addresses and passwords to the chatbots.
- 13. Focusing on these trends will help you better strategize and effectively implement Social Media. As always many new elements will pop- up, and many new tools and shifts will also take place. But in terms of actionable marketing potential, these are where I expect to see the most relevant shifts. Hopefully these notes will help you prepare your strategic approach. SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799
- 14. What to do next SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA (646) 580-0799 Make a plan. Review all of your social media assets- OPEN BUSINESS ACCOUNTS OR PAGES Is there room for change? START WITH GETTING GOOD AT 3 APPS of your choice Claim your google my business account Stop looking for Vanity Metrics (Page likes and post likes) Become familiar with insights and analytics offered by all the social media applications Remember you NEED to be active in Social Media for your business. IT IS HOW WE COMMUNICATE TODAY.