Social Networking 101 - Sept. 2008 Lunch & Learn
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The document discusses social networking tools and their business uses, describing key components like personal profiles, relationships, reputation, and groups. It provides examples of social networking sites like LinkedIn, Facebook, and del.icio.us and explains how tools like blogs and wikis can benefit workplace communication and collaboration. The document also offers guidance on adopting social networking technologies in organizations.
Social Networking 101 - Sept. 2008 Lunch & Learn
- 1. A*WIN Lunchtime Lecture: Social Networking 101 Patty Lewis September 26, 2008 1
- 2. Social Networking 101 What is it? Benefits / Business Value Components and examples 2
- 3. What is social networking? Technology and services that enable users to… Create unique personal profiles Build and map out relationships Leverage connections to accomplish tasks Create, consume and share content Online social networks augment the personal and professional networks most people already have A.k.a. social computing and Web 2.0 3
- 4. Benefits / Business Value Expertise location Information sharing Collaboration Relationship building Sharing personal information helps build bridges. Such connections can yield*: Faster, more efficient expertise location More timely responses More shared learning over longer periods * Cross & Parker, The Hidden Power of Social Networks, 95-97 4
- 5. Some Social Networking Sites As I walk you through some of the components of social networking, we’ll look at these consumer-facing sites: LinkedIn: Networking site for business professionals del.icio.us: Shared bookmarking site Facebook: Social network and application platform All enable people to connect around shared information and content 5
- 6. 1 of 7 Social Networking Components Personal profiles On-line identity is expressed via profiles Often includes basic personal info, interests, associations, work history, testimonials, and a picture or “avatar” Helps establish credibility and trust Users typically control “who sees what” May include user’s criteria for connecting Helps users connect on shared interests Example: LinkedIn 6
- 7. 2 of 7 Social Networking Components Relationship management Users map and expand their relationships with other people by inviting them to connect (“friending”), using search tools and connecting with friends of friends LinkedIn Facebook invitation and “friend finder” 7
- 8. 3 of 7 Social Networking Components Trust, reputation, rankings, badges Reputation is made visible with ratings, rankings, badges and testimonials Importance of reputation management 8
- 9. 4 of 7 Social Networking Components Messaging, chat functions, and indicators of online “presence” Communicate quickly, cut down on email Can tell at a glance which team members are available to answer a question Provide a sense of being together in a shared “space” Facebook chat 9
- 10. 5 of 7 Social Networking Components Ability to create groups or networks Groups and networks form around every kind of affiliation and interest Administrators of the group determine the group’s “openness” (public / anyone can join vs. private / invitation only) Discussion boards with topic “threads” Repositories for sharing content such as links, documents, videos, pictures, etc. Example: Facebook 10
- 11. 6 of 7 Social Networking Components Easy ways to connect and share Web-based tools such as browser toolbar add-ins enable users to easily and quickly share, collaborate and co-create Browser buttons (“add-ins”) MediaWiki application 11
- 12. 7 of 7 Social Networking Components Tagging The practice of labeling Web content to facilitate later retrieval Others’ tags are often visible and re- usable, enabling collaborative classification to create a “folksonomy” Tags are often displayed in “Tag clouds,” with font sizes weighted according to tag frequency 12
- 13. Social Networking Adoption Technology Adoption Approach Definitions Tools 13
- 14. Adoption Approach Gain experience via small group(s) of early adopters Include non-IT users where possible Provide safe environment for experimentation Guidelines – IT usage policy, etc. It’s about people, not tools 14
- 15. Definitions: What is a blog? A blog is an online journal or diary Many kinds of content, from personal diaries to news, business and how-to Typical workplace uses: Replace newsletters and bulletins Department / team communications Subject-matter experts – post FAQs Benefits: Centralized conversation in shared space Visible discussion vs. inboxes 15
- 16. Definitions: What is a wiki? A wiki is an editable Web site Best known example: Wikipedia Wiki is from Hawaiian “wiki-wiki”: quick Typical uses: Managing a project or group Community information / reference site Benefits: Transparency – developing consensus in a shared space All content is traceable and recoverable 16