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SOCIAL TOOLS IN
THE WORKPLACE
New survey reveals how information workers around the globe view social tools.

32

9,908

COUNTRIES

INFORMATION
WORKERS

Organization Size
15%

34%

100–249 employees
250–499 employees

13%

500–999 employees
1,000–2,499 employees
2,500–4,999 employees

12%
10%

5,000 employees or more

14%

Industries
Education: 9%
Financial services (banking, insurance, accounting, tax, etc.): 10%
Government (local/state/federal): 15%
Healthcare: 7%
Information technology: 8%
Manufacturing: 10%
Telecommunications: 4%
Other services/communications/consulting: 5%
Other: 12%

Industries with 3 percent of respondents or fewer are included in "Other."

SOCIAL TOOLS TODAY

Workers are often ahead of business leaders
in recognizing the value of social tools.

46%

My productivity has greatly or somewhat increased
because of my use of social tools.
18-24

49%

25-34

53%

44%

35-44

50%

45+

46%

41%

My management underestimates the benefit of social tools in the workplace.

I could do my job better if my organization’s management was more supportive
of the use of social tools.

18-24

25-34

35-44

45+

46%

MORE 18- TO 24-YEAR-OLDS
THAN ANY OTHER AGE RANGE
FEEL THEY COULD DO THEIR
JOBS BETTER IF THEIR
COMPANIES WERE MORE
SUPPORTIVE OF THE USE OF
SOCIAL TOOLS.

45%

39%

28%

Respondents said they use social tools mostly for
communicating with colleagues, sharing and reviewing
documents, and communicating with customers and clients.

68%

50% 47%
36% 31% 31% 29%
Sharing and
reviewing
documents

Communicating
with colleagues

Communicating
with customers
and clients

Growing my
professional
network

Communicating
with vendors

Promoting a
work-related
initiative

Finding an expert
or information
within my company.

SOCIAL TOOL CONCERNS
The barriers preventing social tools from
flourishing in the workplace.

Security concerns and productivity loss are
the top reasons respondents said social
tools are restricted at their companies.

MEN ARE MORE LIKELY THAN WOMEN TO SAY
WORKPLACE RESTRICTIONS ON SOCIAL TOOLS ARE
DUE TO SECURITY CONCERNS, WHILE WOMEN ARE

MORE LIKELY TO BLAME PRODUCTIVITY LOSS.

68%

71%
65%

security
concerns

28%

HR concerns

28%

58%

25%

concerns about
company image

56%
61%

productivity
loss

24%

19%

data loss

bandwith

I know co-workers who have ignored our
organization's IT policy and installed social tools
on their work computers or work phones.

17%

18-24

25-34

35-44

45+

30%

23%

16%

9%

I’VE IGNORED MY
ORGANIZATION'S IT POLICY
AND INSTALLED SOCIAL
TOOLS ON MY WORK
COMPUTER OR WORK PHONE.

18- to 24-year-olds are most likely to
ignore IT policies and install social tools.

SOCIAL TOOLS’ POTENTIAL
Employees find value with social
tools in the workplace.

77%

I like using new
technologies that make me
productive at work.

31%

I would be willing to spend my
own money on a new tool if it
made me more efficient at my job.

People want more collaboration.

39%

40%

People in my organization do not
collaborate enough.

In Latin America, 56 percent
indicated that the use of social tools
has increased productivity, and 62
percent credited these tools with
greater collaboration in the
workplace.

Social tools have resulted in more
collaboration at my workplace.

In Asia Pacific, 60 percent said the
use of social tools has increased
productivity, and 51 percent
credited these tools with greater
collaboration in the workplace.

In Europe, 37 percent said the use
of social tools has increased
productivity, and 29 percent
credited these tools with greater
collaboration in the workplace.

Join the conversation
Visit http://www.theworldwidewatercooler.com to see what others
are saying, and tweet your responses with #wwwcooler.
To learn more about Microsoft’s many social tools for the workplace,
visit https://www.yammer.com/solutions.

These are some of the findings of an Ipsos poll of information workers (defined as employed adults working at a company with at least 100 employees who use a PC,
laptop, tablet or smartphone for at least 75 percent of their job function) conducted online March 25 through April 24, 2013, across 32 countries. Ipsos surveyed national
samples of approximately 300 information workers in each of 30 individual countries (Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark,
Finland, France, Germany, India, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden,
Switzerland, Turkey and U.K.) as well, as roughly 500 interviews in the U.S. and 180 in Ireland. A total of 9,908 interviews were conducted globally. All sample surveys and
polls may be subject to other sources of error, including, but not limited to, coverage error and measurement error.

The
Worldwide
Water Cooler

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Social Tools in the Workplace Infographic

  • 1. SOCIAL TOOLS IN THE WORKPLACE New survey reveals how information workers around the globe view social tools. 32 9,908 COUNTRIES INFORMATION WORKERS Organization Size 15% 34% 100–249 employees 250–499 employees 13% 500–999 employees 1,000–2,499 employees 2,500–4,999 employees 12% 10% 5,000 employees or more 14% Industries Education: 9% Financial services (banking, insurance, accounting, tax, etc.): 10% Government (local/state/federal): 15% Healthcare: 7% Information technology: 8% Manufacturing: 10% Telecommunications: 4% Other services/communications/consulting: 5% Other: 12% Industries with 3 percent of respondents or fewer are included in "Other." SOCIAL TOOLS TODAY Workers are often ahead of business leaders in recognizing the value of social tools. 46% My productivity has greatly or somewhat increased because of my use of social tools. 18-24 49% 25-34 53% 44% 35-44 50% 45+ 46% 41% My management underestimates the benefit of social tools in the workplace. I could do my job better if my organization’s management was more supportive of the use of social tools. 18-24 25-34 35-44 45+ 46% MORE 18- TO 24-YEAR-OLDS THAN ANY OTHER AGE RANGE FEEL THEY COULD DO THEIR JOBS BETTER IF THEIR COMPANIES WERE MORE SUPPORTIVE OF THE USE OF SOCIAL TOOLS. 45% 39% 28% Respondents said they use social tools mostly for communicating with colleagues, sharing and reviewing documents, and communicating with customers and clients. 68% 50% 47% 36% 31% 31% 29% Sharing and reviewing documents Communicating with colleagues Communicating with customers and clients Growing my professional network Communicating with vendors Promoting a work-related initiative Finding an expert or information within my company. SOCIAL TOOL CONCERNS The barriers preventing social tools from flourishing in the workplace. Security concerns and productivity loss are the top reasons respondents said social tools are restricted at their companies. MEN ARE MORE LIKELY THAN WOMEN TO SAY WORKPLACE RESTRICTIONS ON SOCIAL TOOLS ARE DUE TO SECURITY CONCERNS, WHILE WOMEN ARE MORE LIKELY TO BLAME PRODUCTIVITY LOSS. 68% 71% 65% security concerns 28% HR concerns 28% 58% 25% concerns about company image 56% 61% productivity loss 24% 19% data loss bandwith I know co-workers who have ignored our organization's IT policy and installed social tools on their work computers or work phones. 17% 18-24 25-34 35-44 45+ 30% 23% 16% 9% I’VE IGNORED MY ORGANIZATION'S IT POLICY AND INSTALLED SOCIAL TOOLS ON MY WORK COMPUTER OR WORK PHONE. 18- to 24-year-olds are most likely to ignore IT policies and install social tools. SOCIAL TOOLS’ POTENTIAL Employees find value with social tools in the workplace. 77% I like using new technologies that make me productive at work. 31% I would be willing to spend my own money on a new tool if it made me more efficient at my job. People want more collaboration. 39% 40% People in my organization do not collaborate enough. In Latin America, 56 percent indicated that the use of social tools has increased productivity, and 62 percent credited these tools with greater collaboration in the workplace. Social tools have resulted in more collaboration at my workplace. In Asia Pacific, 60 percent said the use of social tools has increased productivity, and 51 percent credited these tools with greater collaboration in the workplace. In Europe, 37 percent said the use of social tools has increased productivity, and 29 percent credited these tools with greater collaboration in the workplace. Join the conversation Visit http://www.theworldwidewatercooler.com to see what others are saying, and tweet your responses with #wwwcooler. To learn more about Microsoft’s many social tools for the workplace, visit https://www.yammer.com/solutions. These are some of the findings of an Ipsos poll of information workers (defined as employed adults working at a company with at least 100 employees who use a PC, laptop, tablet or smartphone for at least 75 percent of their job function) conducted online March 25 through April 24, 2013, across 32 countries. Ipsos surveyed national samples of approximately 300 information workers in each of 30 individual countries (Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, Finland, France, Germany, India, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey and U.K.) as well, as roughly 500 interviews in the U.S. and 180 in Ireland. A total of 9,908 interviews were conducted globally. All sample surveys and polls may be subject to other sources of error, including, but not limited to, coverage error and measurement error. The Worldwide Water Cooler