Socialmediafashionpromo
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The document discusses how social media has changed fashion marketing in 5 key ways: 1) enabling community engagement, 2) facilitating niche communities, 3) supporting mobile apps, 4) empowering style bloggers, and 5) leveraging user-generated content. Several fashion brands are then highlighted that have successfully used social media for promotion, including Victoria's Secret, Diesel, Jimmy Choo, and others.
Socialmediafashionpromo
- 1. FASHION PROMOTION SOCIAL MEDIA AND THE FASION INDUSTRY
- 2. WHY? • business intelligence • leverage to negotiate with suppliers • product improvement/development • innovation • ownership of customer experience • real time feedback and dispute resolution • prioritisation
- 3. 5 WAYS SOCIAL MEDIA HAS CHANGED FASHION MARKETING • community • niche community (polyvore) • mobile apps • style bloggers • user generated content (UGC)
- 4. ENGAGEMENT
- 9. SOCIAL MEDIA AS COMMUNICATION
- 10. BLOGGERS AT #NYFW • 20+ bloggers • all expenses paid • sponsored by tumblr
- 11. FASHION MEETS CELEB • pop sugar/fab sugar • daily candy • fashionista • stylist
- 12. LUISA VIA ROMA
- 13. THE SATORIALIST 210,000 visits and 830,000 page views offline publishing deal world traveller Influencer
- 14. ART OF THE TRENCH
- 15. LOCATION BASED
- 16. DIESEL drives customers in store appeals to all viral potential incentive relevant to audience
- 17. JIMMY CHOO new product launch location based campaign leveraged FB and Twitter real time engagement great PR
- 18. SOCIAL SHOPPING